Since the three words "Wei Xiaoli" entered the public eye, it has represented a new force in China's automobile industry and symbolized the opening of a new era of automobile manufacturing. Although the status of the three founders in "Wei Xiaoli" is different, the car-making companies they represent, namely NIO, Xpeng and Ideal, have all gained a certain amount of sales, market capitalization and influence in the Chinese market. However, over time, the title "Wei Xiaoli" seems to have gradually lost its practical meaning. In terms of sales, market capitalization, revenue and profit, the gap between the three companies is getting wider and wider, and it is difficult for them to tie for the rankings. Even if the rankings are forced, Ideal has become the new leader, while NIO and Xpeng are difficult to define the order and have always been difficult to compare with Ideal. This change is like the river that separates the East and the West by 30 years, and the landscape of the automotive industry has changed.
However, for those who still refer to "Wei Xiaoli", their understanding of the term may have changed. Because whether in terms of sales, market value, revenue or profit, the gap between "Wei Xiaoli" is getting bigger and bigger, and their parallel rankings are no longer suitable for reality. If it is forcibly ranked, the ideal at this time should be ranked first, as for Weilai and Xiaopeng, who is the second and who is the third, this question has become not so easy to answer. In fact, the competition between Wei Xiaoli is no longer fierce, because their development status is very different. Here's the latest Q3 market data to illustrate the scenario at a glance:
1. Market value ranking: Ideal Company has surpassed the combined market value of NIO and XPeng.
2. Ranking of delivery volume: The ideal delivery volume has surpassed that of NIO and Xpeng.
3. Revenue ranking: The ideal revenue exceeds that of NIO and Xpeng.
4.Profit and gross profit margin ranking: The ideal profit and gross profit margin far exceed that of NIO and Xpeng, the former earned 2.8 billion yuan in the first quarter, and the latter two lost 3.9 billion yuan and 4.6 billion yuan respectively.
These data clearly show that Li Auto's current development can be described as quite stable, stable enough to be described as having entered the house. After all, the gross profit margin is high, the profit is good, and the sales volume is also the best among China's new forces. As long as the status quo continues, Li Auto will definitely win this competition.
In contrast, the current development of NIO and XPeng is difficult to describe. With relatively few deliveries and low or even negative gross margins, profitability will remain a distant target. The two companies still need to continue to burn cash to stay afloat and have to rely on financing to stay afloat. And when they don't have access to financing, their future becomes unlikely**. In fact, "Wei Xiaoli" also represents the real state of China's car industry, even if it is a small number of companies that have begun to make money, there are more companies that have been losing money and burning money, whether they can continue to survive and how long they can survive, no one can predict. Only by moving forward can we find a chance to survive.
Looking back on the development process of "Wei Xiaoli", we will find that the competitive environment of the automotive industry is very cruel. Even the three brothers of "Wei Xiaoli", who have high hopes, are difficult to escape the challenges and difficulties of the industry. However, it is this competition that drives the development and innovation of the entire industry.
Profitability is not easy for every automaker. To resist external competition, they need to have strong R&D capabilities, manufacturing capabilities and market operation capabilities. At the same time, they need to create differentiated products that meet the growing needs of consumers. Whether it is a new force or a traditional giant, only by continuously improving their competitiveness can they gain a foothold in the market.
In China's car-making industry, it is difficult to deny that the emergence of "Wei Xiaoli" has brought hope and confidence to people. The three companies have made some progress through their own efforts and innovations. However, this is just the beginning, and they face greater challenges and risks. On the one hand, they need to deal with the competition of international brands and compete for market share; On the other hand, they also need to respond to changes in policies and markets to improve the quality and performance of their products.
In the process, more choice means more power for consumers. They can choose the best car brand and model for themselves according to their needs and preferences. For automakers, only by continuously providing better products and services can they win the favor of consumers. Therefore, competition and choice are not only a normal phenomenon in the industry, but also a driving force for the progress of the industry.
As consumers, we can make informed car purchase decisions by following the development of the automotive industry and understanding the characteristics and advantages of different brands. At the same time, we can also contribute to the rise of China's automotive industry by supporting domestic car brands. After all, it is only when consumers and businesses work together that China's auto industry can catch up on the international stage and become a global leader.
In short, whether it is "Wei Xiaoli" or other car brands, they need to be vigilant and improve their strength at all times in order to survive and develop in the fierce competition. Only by constantly pursuing excellence can we realize our own value and bring better automotive products and services to consumers. Let's look forward to a bright future for China's automotive industry!