Almost overnight, short dramas have become a well-deserved protagonist in the domestic film and television industry.
However, when everyone began to discuss the popularity of short dramas, harvesting at sea, and hundreds of millions of income, it means that the industry has been in a situation of mud and sand, and this is a critical diversion moment, up or down is only a thought.
At this inflection point in the industry, China Literature officially announced its layout in the short drama business, and released the "Short Drama Galaxy Incubation Plan" at the opening ceremony of the 2nd International Online Literature Week. In fact, there is only one core - that is, how to rely on its own strong IP accumulation and years of IP operation experience to achieve the high-quality and innovative development of short dramas.
After all, in the end of any market, there will be a distinction between upper, middle and lower quality, and making high-quality content is what China Literature is good at, and it is also an important goal of China Literature's "Short Drama Galaxy Incubation Plan". Whether it is the domestic market or overseas, more high-quality short dramas are also needed to support this category for a long time, and it will go on better and longer, not just a flash in the pan.
China Literature released the "Short Drama Galaxy Incubation Program").
In the case of the overall silence of the film and television and entertainment industries, the growth of the emerging genre of short dramas and the impact on the company's fundamentals are not difficult to see from the popularity of short drama concept stocks in the secondary market. However, what is the layout idea of China Literature, which is deeply involved in the development of online texts and IP, in the short drama business, and how it can develop in the future, you may wish to analyze it from the following perspectives:
First of all, it is natural to see the scale of today's short drama market, especially its broad growth space.
The short drama adapts to the fast-paced and fragmented needs, saves the user's time and energy, and also reduces the user's threshold and cost. According to the "2022 Short Drama Insight Report" of Maoyan Research Institute, in the first half of 2022, the number of short dramas reached 120 billion, a year-on-year increase of 150%. The user scale of the skit has also reached 3500 million, an increase of 50% year-on-year.
According to iiMedia Consulting data, it is estimated that the size of China's micro-short drama market will reach 373 in 2023900 million yuan, an increase of 267 percent year-on-year65%。In the case of the growth of the streaming ** drama series and the film market is almost saturated, short dramas have undoubtedly formed a new increment. For China Literature, its position as the source of entertainment content will not change, so **increment will naturally appear**. Hou Xiaonan, CEO and President of China Literature, also revealed in public that the number of authorizations of China Literature's IP in the short drama track has ushered in rapid growth this year.
Hou Xiaonan, CEO and President of China Literature).
Secondly, the short drama market has not yet formed a head effect, and China Literature has obvious competitive advantages as an IP giant.
At present, the short drama market is still in the initial stage of exploration, and there is still a lot of room for improvement in content quality and form. As a leading enterprise in online literature and IP development, China Literature has a large number of high-quality work resources, which can accurately match and adapt content according to the needs of different platforms and users. In addition, China Literature's short drama ideas are not only limited to its own adaptation, but its huge IP library can also be applied to copyright sales in the short drama industry, thus forming two non-conflicting revenue logic chains.
At the same time, based on the long-term cooperative relationship with first-class online writers in China, China Literature can also directly transform online writers into a vital force in the creation of short drama scripts.
More importantly, China Literature also has strong IP operation capabilities that other short drama players do not have, and can use short dramas as a form of IP expression, and develop them in tandem with animation, film and television, games and other multi-format products, so as to further enhance the influence of short drama IP and achieve greater market value.
In the end, it is natural to return to the overseas market and AIGC innovation that China Literature has been deeply cultivating for a long time.
According to the "2023 Online Literature Overseas Trend Report", Webnovel, the overseas reading platform of Reading Literature, provides overseas users with about 3,600 Chinese translated works and about 610,000 local original works, which themselves also have the potential to be dramatized.
Over the past six months, China Literature has been continuously promoting the process of AIGC-assisted creation, and now the large model of China Literature has been fully opened to contracted writers, and this professional model can obviously be gradually applied to the creation of short drama scripts, after all, short dramas and online literature creation have common demands in terms of rhythm and dramatic conflict. Powered by AIGC, China Literature also regards interactive short dramas as an important direction to explore, and revealed that its first two-person interactive film and television will be launched soon. It is believed that in the future, with the help of AIGC technology, China Literature will be able to launch more innovative interactive short dramas at a faster speed.
Whether it is from the perspective of high-quality content production or IP copyright operation, the entry of entertainment companies such as China Literature will further promote the short drama industry towards high-quality products, and at the same time, it will also form a differentiation effect in the market.