[New revision]: December 2023.
Docking Personnel": [Zhou Wen].
2023 2031 Global Toy Manufacturing Market Supply and Demand Status and Production and Sales Prospect Research Report
Chapter 1: Definition and Development Environment of Toy Manufacturing Industry.
1.1 Definition and statistical description of the toy manufacturing industry.
1.1.1 Definition and classification of toys.
1) Toy Definition.
2) Classification of toys.
1.2.3. Summary and interpretation of policy planning related to industry development.
1) Summary of policies related to industry development.
2) Summary of relevant plans for industry development.
1.2.4 Interpretation of key policy planning of the industry.
1.2.5. Analysis of the impact of policy environment on the development of the industry.
1.3 The economic environment of China's toy manufacturing industry.
1.3.1 Current status of macroeconomic development.
1) The current situation of the international macroeconomy.
2) The current situation of the domestic macroeconomy.
1.3.2 Macroeconomic outlook.
1) Global macroeconomic outlook.
1.4.6. Analysis of the changing trend of social environment and its impact on the development of the industry.
1) Quality and safety standards are improving day by day.
2) High-tech toy products are becoming more and more popular with consumers.
3) The speed of product upgrading is accelerated.
1.5 The technical environment of China's toy manufacturing industry.
1.5.1 Analysis of the current situation of scientific and technological innovation in the toy manufacturing industry.
1.5.2. Application and disclosure of patents related to the toy manufacturing industry.
1) Patent application.
2) Patent disclosure.
3) Popular applicants.
Divide. Chapter 2: Global Toy Manufacturing Industry Development Status and Trend Forecast.
2.1 Analysis of the development history and development environment of the global toy manufacturing industry.
2.1.1 The development history of the global toy manufacturing industry.
2.2.6 Global Toy Manufacturing Industry Market Size.
2.2.7 Global Toy Manufacturing Industry Market Size by Segment.
2.3 Regional development pattern of the global toy manufacturing industry and market research in key regions.
2.3.1 The regional development pattern of the global toy manufacturing industry.
2.3.2 Analysis of the development of the toy manufacturing industry in key regions.
1) U.S. toy manufacturing industry.
2) Japanese toy manufacturing industry.
3) The British toy manufacturing industry.
2.4 The market competition pattern of the global toy manufacturing industry and representative enterprise cases.
2.4.1 Global toy manufacturing industry market competition.
1) The market competition pattern of the global toy manufacturing industry.
2.5.1 Prediction of the development trend of the global toy manufacturing industry.
2.5.2 Global toy manufacturing industry market prospect**.
Chapter 3: Analysis of the development and market pain points of China's toy manufacturing industry.
3.1 Analysis of the development history and market characteristics of China's toy manufacturing industry.
3.1.1 The development history of China's toy manufacturing industry.
3.1.2 Market characteristics of China's toy manufacturing industry.
3.2 Analysis of the import and export status of China's toy manufacturing industry.
3.2.1 Overview of import and export of China's toy manufacturing industry.
3.2.2 Imports of China's toy manufacturing industry.
1) The scale of industry imports.
4) The main export area of the industry.
5) Industry export trends and prospects.
3.2.4 How does China deal with foreign technical barriers to export toys?
3.3 The market supply and demand situation and product level of China's toy manufacturing industry.
3.3.1 The type and number of enterprises in China's toy manufacturing industry.
3.3.2 Supply situation of China's toy manufacturing industry.
3.3.3 Market penetration rate of products in China's toy manufacturing industry.
3.3.4 Per capita toy consumption of children and adolescents in China.
Chapter 4: Analysis of the Competitive Status and Market Landscape of China's Toy Manufacturing Industry.
4.1 Market entry and exit barriers in China's toy manufacturing industry.
4.2 Analysis of investment, financing, mergers and acquisitions in China's toy manufacturing industry.
4.2.1 Investment and financing development of China's toy manufacturing industry.
1) Industry funds**.
2) Investment and financing entities.
3) Summary of investment and financing events.
4) Summary of investment and financing information.
5) Investment and financing trends**.
4.2.2 Mergers and acquisitions in China's toy manufacturing industry.
4.4.2. Analysis of the bargaining power of key elements.
4.4.3 Analysis of consumer bargaining power.
4.4.4 Analysis of potential entrants in the industry.
4.4.5 Substitute risk analysis.
4.4.6 Summary of the competitive situation.
4.5 Analysis of the regional development pattern and key regional markets of China's toy manufacturing industry.
4.5.1 The regional development pattern of China's toy manufacturing industry.
4.5.2 Analysis of key regional markets in China's toy manufacturing industry.
1) Guangdong Province.
5.2 Market analysis of upstream raw materials and production and processing equipment in the toy manufacturing industry.
5.2.1 Upstream raw material market in toy manufacturing industry.
1) Type of raw material.
2) Raw material ** situation.
5.3 China's toy product design and China's toy IP licensing development.
5.3.1 Toy product design process in China.
5.3.2 Principles of Chinese Toy Product Design.
1) The principle of fun.
2) The principle of interactivity.
4) The principle of easy development.
5) The principle of extensibility.
5.3.6 The market demand for IP licensed toys in China.
5.3.7 The main problems faced by IP licensing of toys in China.
1) The main authorized toy items are monopolized by foreign companies such as Mattel, Hasbro, and Bandai.
2) The scope of domestic brands suitable for toy authorization is too narrow.
3) Toy companies should pay special attention to the problem of piracy.
5.4 Market analysis of product segments in China's toy manufacturing industry.
5.5.2 The development status of online sales channels.
5.5.3 The development status of offline sales channels.
5.6 Market analysis of downstream consumer segments in China's toy manufacturing industry.
5.6.1 Distribution of major toy consumers.
5.6.2. Analysis of the current situation and potential of children's toys market demand.
1) Types of market demand for children's toys.
2) The development status of the children's toy market.
3) The competitive landscape of the children's toy market.
4) Children's Toys Market Drivers and Restraints.
5) Growth potential of the children's toy market**.
6.2 A case study of the development layout of representative enterprises in the industrial chain of China's toy manufacturing industry.
6.2.1 VTech Group***
1) Enterprise development history and basic information.
2) Business conditions.
3) The main business income, product distribution and toy revenue proportion of the enterprise.
4) Regional distribution of the main business income of the enterprise.
5) The layout of the company's toy manufacturing business.
6) Analysis of the advantages and disadvantages of enterprises developing toy manufacturing business.
6.2.2 Guangdong Bangbao Educational Toys Co., Ltd. ***
3) The main business income, product distribution and toy revenue proportion of the enterprise.
4) Regional distribution of the main business income of the enterprise.
5) The layout of the company's toy manufacturing business.
6) Analysis of the advantages and disadvantages of enterprises developing toy manufacturing business.
6.2.4 DL International***
1) Enterprise development history and basic information.
2) Business conditions.
3) The main business income, product distribution and toy revenue proportion of the enterprise.
4) Regional distribution of the main business income of the enterprise.
5) The layout of the company's toy manufacturing business.
6.2.6 Guangdong Gaole shares***
1) Basic information of the enterprise.
2) Business conditions.
3) The main business income, product distribution and toy revenue proportion of the enterprise.
4) Regional distribution of the main business income of the enterprise.
5) The layout of the company's toy manufacturing business.
6) Analysis of the advantages and disadvantages of enterprises developing toy manufacturing business.
6.2.7 Rastar Interactive Entertainment Co., Ltd. ***
1) Enterprise development history and basic information.
2) Business conditions.
3) The main business income, product distribution and toy revenue proportion of the enterprise.
5) The layout of the company's toy manufacturing business.
6) Analysis of the advantages and disadvantages of enterprises developing toy manufacturing business.
6.2.9 Guangdong Yuli Intelligent Technology Co., Ltd. ***
1) Enterprise development history and basic information.
2) Business conditions.
3) The main business income, product distribution and toy revenue proportion of the enterprise.
4) The layout of the company's toy manufacturing business.
5) Analysis of the advantages and disadvantages of enterprises developing toy manufacturing business.
6.2.10 Guangdong Kaidiwei Culture Co., Ltd. ***
1) Enterprise development history and basic information.
2) Business conditions.
3) The main business income, product distribution and toy revenue proportion of the enterprise.
7.1.3. Assessment of the development potential of the industry.
7.2 Development prospects of China's toy manufacturing industry**.
7.3 Prediction of the development trend of China's toy manufacturing industry.
7.4 Investment risk early warning and prevention strategies in China's toy manufacturing industry.
7.4.1 Early warning of investment risk in China's toy manufacturing industry.
7.4.2 Risk prevention strategies for China's toy manufacturing investment.
7.5 Appraisal of investment value in China's toy manufacturing industry.
7.6 Analysis of investment opportunities in China's toy manufacturing industry.
7.6.1 Investment opportunities in the weak links of the industrial chain of China's toy manufacturing industry.
Figure 2: Categories of toy manufacturing industries in the Industrial Classification of the National Economy (GB T 4754-2023).
Exhibit 3: Scoping of the Toy Manufacturing Industry in this report.
Figure 4: Introduction to the regulatory system and institutions of the toy manufacturing industry.
Figure 5: Summary of current standards in the toy manufacturing industry as of 2023.
Figure 6: Summary of development policies for the toy manufacturing industry as of 2023.
Figure 7: Summary of the development plan of the toy manufacturing industry as of 2023.
Figure 8: Top 10 global GDP rankings from 2019 to 2023 (in 2023 order) (unit: trillion US dollars, %)
18: The number of people aged 0-14 in China from 2016 to 2023 (unit: 100 million people).
Figure 19: Proportion of urban and rural population in China from 2013 to 2023 (unit: %)
Figure 20: Trend chart of per capita disposable income from 2013 to 2023 (unit: yuan, %)
Figure 21: Per capita consumption expenditure of Chinese residents, 2015-2023 (unit: yuan).
Figure 22: China's household consumption structure from 2015 to 2023 (unit: yuan).
Figure 23: Evolution of China's consumption upgrade.
Figure 24: Changes in the number of patent applications related to toy manufacturing in China from 2016 to 2023 (unit: pieces).
Figure 25: Changes in the number of patents published in China's toy manufacturing from 2016 to 2023 (unit: pieces).
Figure 26: Top 10 patent applicants in China's toy manufacturing field as of 2023 (unit: pieces, %)
Exhibit 27: As of 2023, the top 10 most popular technologies in China's toy manufacturing field (unit: pieces, %)
Exhibit 28: Global Toy History.
Exhibit 39: Global market share of the top five toy giants (unit: %)
Exhibit 40: Mattel's operations (in US$100 million, %)
Exhibit 41: Hasbro's operations (in $100 million, %)
Exhibit 42: Spin Master Inc. operating performance (in US$100 million, %)
Exhibit 43: LEGO Inc. operations (in DKK billion, %)
Exhibit 44: Bandai Namco's operations (in 100 million yen, %)
Exhibit 45: Forecast for the global toy manufacturing industry.
Exhibit 46: Toy manufacturing industry market outlook, 2023-2031** (in USD billion).
Exhibit 47: History of China's toy manufacturing industry.
Exhibit 57: Toys and children by age.
Exhibit 58: Purchasing behaviour of Chinese toy consumers (in %)
Exhibit 59: Analysis of the pain points of market development in China's toy manufacturing industry.
Exhibit 60: Analysis of market barriers to entry in China's toy manufacturing industry.
Exhibit 61: Analysis of exit barriers in China's toy manufacturing industry.
Exhibit 62: Summary of investment and financing events in China's toy manufacturing industry in recent years.
Exhibit 63: Top 10 Chinese toy companies in 2023
Exhibit 64: Toy sales revenue and industry share of major listed companies in 2023.
Exhibit 65: Competitive analysis of incumbents in the toy industry.
Exhibit 66: Threat analysis of potential entrants in the toy industry.
Exhibit 67: Comprehensive analysis of the five forces competition in China's toy industry.
Exhibit 68: Guangdong Province's toy export share (unit: %)
100 million yuan, %) Figure 79: Distribution of toy retail sales channels in 2023 (unit: %)
Figure 80: Proportion of sales by platform through online channels in the domestic toy industry in 2023 (unit: %)
Figure 81: Proportion of offline channel sales in the domestic toy industry (unit: %)
Figure 82: Urban-level distribution of maternal and infant populations.
Figure 83: Provincial distribution of maternal and infant populations.
Exhibit 84: Top Purchases of Toys by Parents.
Exhibit 85: Children's Toys Market Drivers.
Exhibit 86: Market Restraints for Children's Toys
Figure 87: China's children's toy retail scale, 2023-2031** (unit: 100 million yuan).
Exhibit 88: Toys Market Drivers.
Exhibit 97: VTech Group*** Operational Capability Analysis, 2018-2023 (Unit: Times).
Exhibit 98: VTech Group Solvency Analysis 2018-2023 (in %, times).
Exhibit 99: VTech Group*** Development Capability Analysis, 2018-2023 (Unit: %)
Exhibit 100: VTech Group*** Revenue, Product Distribution in FY2023 (in %)
Exhibit 101: VTech Group*** revenue distribution by region in FY2023 (in %)
Exhibit 102: Analysis of VTech's strengths and weaknesses in developing a toy manufacturing business.
Chart 103: Development history of Guangdong Bangbao Educational Toys Co., Ltd.
Chart 104: Guangdong Bangbao Educational Toys Co., Ltd. *** Basic Information Table.
Chart 105: Guangdong Bangbao Educational Toys Co., Ltd. *** equity penetration chart.
Chart 106: 2017-2023 Guangdong Bangbao Educational Toys Co., Ltd. *** operating conditions (unit: 10,000 yuan).
Chart 107: 2017-2023 Guangdong Bangbao Educational Toys Shares*** Profitability Analysis (Unit: %)
Chart 114: Analysis of the advantages and disadvantages of Guangdong Bangbao Educational Toys Co., Ltd. in developing toy manufacturing business.
Chart 115: Development history of Alpha Entertainment Co., Ltd.
Chart 116: Basic information table of Alpha Entertainment shares.