In today's market, "cute marketing" is active in people's field of vision with its unique charm and has become one of the marketing strategies that are widely loved by young people. Brands are widely used to interact with consumers, enhance the emotional connection with the audience, and help brands achieve the purpose of promoting products, enhancing brand image and promoting sales through the presentation of cute images and interesting expressions. So, how to do a good job of cute marketing?
First, insights into the audience's sentiment. An in-depth understanding of the user's emotions is like a unique key that can accurately unlock the locks on the consumer's deep emotional needs and psychological state. By gaining insight into consumer sentiment, we can better understand their needs and expectations so we can better meet them. Nowadays, "cute marketing" is widely popular, largely because the brand has insight into the uneasiness brought by the pressure of life and workplace competition of contemporary users, and wants to appease the audience, achieve equal communication with users, and inject new vitality into itself in the process, giving the brand a wider imagination space, so that the brand's marketing is more in line with the needs and expectations of modern consumers.
Secondly, popular IPs perfectly integrate products to form a "circle-breaking" reaction. IP marketing is a marketing method that has emerged in recent years, and unlike brand cross-border, IP marketing is more about the mining of IP traffic, leveraging the influence of IP itself, and amplifying the brand voice. IP marketing is relatively easy to play, and the way of linking the head IP for brand information implantation can often increase awareness and add points to the brand impression.
Finally, the expression is cute. Marketing is a long-term process, and if a brand wants to maintain freshness and attractiveness in the hearts of the audience, it needs to have a vivid, colloquial and visual way of expression to convey the affinity and temperature of the brand, and at the same time, it also needs to create a unique communication atmosphere to maintain the uniqueness and differentiation of the brand in the hearts of the audience. In addition to the well-known copywriting, the expression of the brand is diverse, including **, expressions, product packaging, story-based copywriting, warm scenes, etc. Brands can use these elements to make consumers feel positive emotions and a friendly atmosphere when they come into contact with the brand. In a relaxed communication atmosphere, brands can better establish an emotional connection with their audience and harvest their target users.
In order to extend the life cycle of brand communication, brands need to constantly create fun, cute, and light-hearted marketing content, maintain interaction and communication with audiences, and constantly innovate and improve to maintain uniqueness, so as to deepen users' impression of the brand and the cute aesthetics behind it. At the same time, the brand marketing strategy should maintain stability and continuity, the content should be constantly updated, and the products and services should be able to bring a sense of surprise to users in order to meet consumer expectations. Haiwei Digital can help enterprises accurately locate user groups, plan and customize exclusive marketing theme activities, solve corporate marketing pain points, and help brand publicity and promotion. There are also a large number of equity products covering the five major consumption scenarios of eating, drinking, playing and Tesco, helping enterprises to build a matrix of local life resources, helping to attract popular products, and effectively realizing user realization