Luo Tianyi met Lang Lang, and Zhou Dasheng co-branded "Peace Elite" ......With the continuous maturity of technologies such as 5G, VR AR, and artificial intelligence, it is not uncommon for brands to break the dimension of cross-border cooperation. In the face of today's new pan-first context and the scene environment where online and offline barriers are gradually eliminated, we can actively break the field separation between brands, break the "dimensional wall" and realize diversified cooperation at the level of products, technology, and marketing, which can not only deeply link with the young generation, reshape the brand image, and comprehensively "get out of the circle", but also find a new way out for the digital transformation of the enterprise.
On December 22, FAW Hongqi joined hands with Tencent Hybrid Yuan Model to launch the Hongqi brand virtual spokesperson "Qiyi, Qimiao" WeChat mini-program: Qiyi Qimiao. With the customized Hongqi exclusive large language model and other technical bases, multimodal knowledge understanding and accurate, intelligent, warm and empathetic Q&A interaction, the intelligence and humanization of "Qiyi and Qimiao" have been comprehensively improved. Adhering to the user-centered development concept, Hongqi once again realized industrial innovation and wrote a new industry definition for Dimension-Breaking Interactive.
The "suitable" experience will become a key point in the development of the virtual industry.
In the "Metaverse *** 2023" jointly released by the China Academy of Information and Communications Technology and the Virtual Reality and Metaverse Industry Alliance this year, it is mentioned that for the virtual industry, the form of digital information will evolve from the separation of virtual and real to the integration of virtual and real Experience-centered evolution will not only provide a more cutting-edge exploration path for the construction of intelligent life forms such as digital humans, but also give birth to more Internet economic activities.
It can be seen that the future virtual digital industry needs to redefine the relationship between "virtual" and "real". Among them, from "scene creation" to "human experience", the virtual industry will solve the existing problems of single expansion of concepts and frequent industrial chaos on the basis of insight into human nature. Focusing on the virtual humans themselves, it is necessary to further "personify" and make "them" become "them".
As a virtual carrier of the personification of the FAW Hongqi brand, "Qiyi and Qimiao" have been upgraded again, presenting a digital human image in the Hongqi brand virtual spokesperson applet. Users can interact with these two "digital humans" from the future through mobile terminals. This move not only takes the lead in the automotive industry to achieve dimensional innovation, which is of great significance to the entire industry, but also can maximize the breakthrough of the practical constraints of brand marketing and open up more imagination space.
Join hands with Tencent Hybrid to reconstruct "Dimension-Breaking Interaction".
Hongqi has carried out in-depth cooperation with Tencent's AI hybrid model and launched the brand virtual spokesperson "Qiyi, Qimiao" mini program. With the help of Tencent's hybrid yuan parameter scale of more than 100 billion yuan and more than 2 trillion tokens pre-trained corpus, in the multi-round dialogue, knowledge enhancement, logical reasoning, content creation and other technical advantages, Hongqi knowledge base is injected to generate Hongqi customized language model, and with the support of this exclusive large model, the Q&A interactive applet that can cover a package of information related to Hongqi brand and Hongqi models is developed and launched.
It can be seen from the application process of the applet that users can interact with the "Qiyi, Qimiao" two virtual people for real-time Q&A, different from other search engines and Internet Q&A tools, the answers of "Qiyi and Qimiao" appear more accurate with the help of the exclusive large model, and have a strong emotional perception ability, the whole interaction has basically gotten rid of the "humanized" sense of coldness and stiffness, and is more like a conversation with a real person.
Hongqi's innovative virtual human interaction mechanism allows virtual spokespersons who interact deeply with users to help enterprises establish a new intelligent marketing anchor. Since then, Mini Programs have also become a very sticky and private space. Here, not only can users be precipitated and a closed loop of traffic can be formed, but also a more three-dimensional artificial intelligence entrance can be built for Hongqi brand marketing through interactive mechanisms, page space, and open ports, which can not only effectively help Hongqi break through the "dimensional wall" again, but also provide a reference model for the industry to reconstruct the dimensional interaction mechanism.
Open a new era of "digital humans" in the context of AI.
When "Qiyi, Qimiao" has the ability to create content like humans, through the AI Q&A mechanism, Hongqi brand virtual spokesperson can provide users with more appropriate, efficient and high-quality answers and solutions.
First of all, on the brand side, Hongqi completely highlights the "user-centric" development concept and adds a more humanized color to the brand. In addition, the new interaction mechanism can fully stimulate the attention and participation of "Generation Z" and "Internet natives", which can fundamentally help the rejuvenation of the Hongqi brand and the implementation of marketing breakthroughs.
Secondly, on the technical side, the active linkage between Hongqi and Tencent's hybrid model can not only enable Hongqi's customized language model to obtain strong technical endorsement, but also feed back its data, so as to promote Hongqi's own digital construction and AI construction, and on this basis, realize the efficient integration of technology development and scenario application.
Finally, on the ecological side, the virtual spokesperson of the "Qiyi and Qimiao" brand is not a separate existence, through the Q&A mechanism and the construction of private domain channels, Hongqi can fully draw on the resources of the three parties, strengthen the brand diffraction ability of scenarios and stories, and finally form a marketing ecological construction with the Hongqi brand as the core.
According to the "Action Plan for the Integrated Development of Virtual Reality and Industry Applications (2022-2026)" issued by the Ministry of Industry and Information Technology this year, by 2026, the overall scale of China's virtual reality industry will exceed 350 billion yuan, of which the virtual human industry will account for more than half of the proportion, which fully shows that the virtual human industry has become a new growth point of the digital economy. It is worth looking forward to what kind of form the "re-evolution" of Hongqi's "Qiyi and Qimiao" virtual humans will take in the future, and how it will have a refractive effect on the automotive industry and related industries.