As the temperature gradually decreases, the competition in the down jacket market is becoming increasingly fierce. Recently, the reporter visited a number of shopping malls and specialty stores, and found that the first class of down jackets generally plummeted, and many merchants complained bitterly.
It is understood that this year's down jacket market has generally decreased by more than 20% compared with last year. Some merchants say they have had to lower their prices in order to attract consumers due to the fierce competition in the market. At the same time, some brands have also launched ** activities, which further lowered the market**.
However, the complaints of merchants are not unreasonable. Last year, in order to cope with the pressure of raw materials, merchants raised the ** of down jackets. However, this year's market situation is very different from last year. On the one hand, the quality of raw materials makes it possible for merchants to reduce pricesOn the other hand, consumers' purchasing power has also decreased, and they are more sensitive to **.
In the interview, a merchant told reporters: "I knew it wouldn't go up!."Now it seems that last year's price increase was the wrong decision. At that time, we thought that the raw material *** would last for a while, but we didn't expect the market to change so quickly. ”
In addition to the sharp decline, another problem in the down jacket market is that homogenization competition is serious. At present, the brands and styles of down jackets sold in the market are similar, lacking innovation and characteristics. This has also led consumers to pay more attention to factors such as ** and brand reputation when purchasing.
In response to this market change, some merchants have already started to take measures. For example, some brands have strengthened product development and innovation, and launched more fashionable and practical down jacketsThere are also businesses that attract consumers by improving service quality and strengthening brand marketing.
However, for the entire down jacket market, it is not easy to get rid of the dilemma of homogeneous competition. This requires businesses to work together to strengthen industry collaboration and exchanges, and promote innovation and development across the industry. At the same time, consumers are also required to consume more rationally and pay attention to factors such as product quality and cost performance.
In short, issues such as the sharp decline in the down jacket market and homogeneous competition need to be paid attention to. Businesses need to strengthen their competitiveness and innovation capabilities, as well as collaboration and communication within the industry. Only in this way can we promote the healthy development of the entire industry and provide consumers with better products and services.