It is extremely rare for a listed company to devote so much space to praising a retiring chairman.
On the evening of December 11, Fuling Mustard issued an announcement announcing the retirement of its chairman Zhou Binquan. At the same time, as of the announcement date, Zhou Binquan also held 10.31 million shares of Fuling mustard, ranking among the fourth largest shareholders.
Penetrating Jun noticed that unlike the brief thanks and blessings of the chairman of other listed companies for retirement, Fuling mustard used more than two pages and nearly 1,000 words to praise Chairman Zhou Binquan.
Fuling mustard said in the announcement that since joining the company in 2000, Zhou Binquan has always implemented the decision-making and deployment of the Fuling District Party Committee and the district, adhered to the concept of being responsible for shareholders, and unswervingly led all employees of the company to make high-quality products, build brands, promote reform, expand categories, and strengthen management7.7 billion yuan, with an annual tax profit of more than 1 billion yuan, the state-controlled listed company has written a brilliant chapter for the development of Fuling mustard production.
Indeed, Zhou Bin is the successful leader of Fuling mustard.
In 2001, when 37-year-old Zhou Binquan was transferred to the general manager of Fuling Mustard Group, he inherited a "mess", not only backward production, low production capacity, but also a debt of up to 5 million yuan.
The first thing Zhou Binquan had to do was to change the handicraft workshop production and achieve industrialization.
He decided to spend a lot of money to import production equipment from Germany, carry out technological transformation, and establish an automated production line for mustard. However, this move was opposed by many people at that time, feeling that the introduction of foreign equipment was not necessarily suitable for the old traditional mustard process, and in case of failure, the gains outweighed the losses.
However, Zhou Bin made every effort to overcome public opinion, and through the establishment of a modern production line, Fuling Mustard Group achieved a turnaround in the first year.
Mustard production capacity increased from 240,000 tons rose to 610,000 tons, sales in 2001 1500 million yuan, 2002 sales of 2200 million yuan.
Subsequently, under the leadership of Zhou Binquan, Fuling Mustard Group invented a series of new technologies in the industry, such as excipient extraction and emulsification technology, nitrogen filling preservation technology, micro-slurry seasoning technology, and brine vacuum concentration soy sauce technology.
But at that time, "Wujiang mustard" was far less famous than "Fuling mustard".
Zhou Binquan made another bold decision - to advertise on CCTV.
Recalling the scene when he went to CCTV to bid in 2004, Zhou Binquan was full of emotion.
He said that at that time, he took almost all the profits of the whole factory to CCTV bidding and advertising, and there was a lot of pressure along the way, and he told his colleagues that this trip may be an instant hit and prosperous from then on, or it may go into decline from then on, and thousands of employees will be laid off.
Sitting in the CCTV bidding hall, Zhou Binquan saw that almost all of the well-known large enterprises around him were nervous.
Seeing the words Fuling mustard on the bidding screen, Zhou Binquan heard someone whispering that everyone who makes pickles dares to bid during the CCTV ** period
This sentence stimulated Zhou Binquan, and he secretly made up his mind to fight against the water, to fight a bloody way for Wujiang mustard, and to make a resounding name for Fuling mustard.
On February 7, 2005, the advertisement was broadcast on CCTV, and suddenly the popularity of Wujiang mustard opened. Since then, Fuling mustard group's annual sales have increased by more than 20%.
After 2009, the sales volume of "Wujiang mustard" reached 7120,000 tons, ranking first in the national market share of mustard products.
With market sales, Zhou Binquan also thought of going to the capital market to obtain a broader world, but at that time the mustard group was a wholly state-owned enterprise, according to the regulations at that time, did not meet the requirements of the joint-stock company, in order to become bigger and stronger and long-term incentives for the management, Zhou Binquan led the company to boldly carry out modern enterprise system reform.
In November 2007, Zhou Binquan led the management to increase capital and shares, and led the completion of the shareholding system reform.
On November 23, 2010, Fuling mustard was listed on the Shenzhen ** Stock Exchange, raising more than 500 million yuan, becoming the first stock listed in China's pickle industry.
With the support of capital, Zhou Bin vigorously carried out technological transformation to promote the company's capacity expansion and technological upgrading. Further transform the existing sales channels and adjust the product structure.
In recent years, the operating income and net profit of Fuling mustard have grown in both directions.
After the company became bigger and stronger, Zhou Binquan did not forget the people of Fuling.
For a long time, the mustard group has implemented the policy of "company + base + farmer", formed a stable cooperative relationship with farmers, and promoted the comprehensive development of mustard planting from quantity to quality through technical guidance and financial support, so as to meet the growing sales demand of mustard
On the other hand, 200,000 acres of raw material bases have been built in more than 20 towns and towns in Fuling District, and the per capita income of vegetable farmers has exceeded 2,000 yuan.
At the same time, it has also developed a radish base, established an export raw material base, and actively explored a new industrialization development model - mustard professional cooperatives, and has assisted in the establishment of more than 200 joint-stock mustard professional cooperatives, which has led to the development of 500,000 rural households in the region and related industries in the surrounding areas.
From the completion of the industry's first fully automated production line in 2005 to the commissioning of the industry's first digital production workshop in 2019, the whole process of mustard production and processing has been upgraded from traditional manual operations, all of which have accumulated the hard work of this Fuling mustard man.
From the enterprise to the industry, from the region to the farmers, to drive millions of vegetable farmers to increase income, to build Fuling into the core highland of mustard, Zhou Bin deserves the gratitude of Fuling mustard.