On December 1st, the opening dinner of the chairman's wine and sauce culture exploration tour was officially held at Moutai International Hotel. The chairman's liquor distributors and entrepreneur partners gathered together to share the opening feast, taste the sauce and wine, and discuss the future development.
At the opening dinner, Liu Jin, member of the Standing Committee of the Renhuai Municipal Party Committee, member of the Municipal Party Leadership Group, and Secretary of the Party Working Committee of the Renhuai Economic Development Zone, extended a warm welcome to all the guests. Liu Jin said that the reputation of Renhuai, the capital of liquor, has been rising, its influence has continued to expand, and its leading force has been increasing, and it has successively won the title of "China's core production area of sauce-flavored liquor (Renhuai)" and the title of "core production area of world's sauce-flavored liquor (Guizhou Renhuai)". Among them, Chairman Liquor actively plays a responsible role and makes every effort to promote the high-quality development of the sauce-flavored liquor industry.
Li Wu, chairman of Renhuai Sauce Liquor (Group) Co., Ltd., pointed out at the dinner that the chairman liquor is the core customized brand of Renhuai Sauce Liquor Group, with an annual output of only 2,000 tons and only 100 tons of Fengtan liquor.
Cai Fangxin, a well-known entrepreneur, philanthropist, brand management expert, and chairman of Guizhou Liquor Co., Ltd., emphasized that since the establishment of the chairman of the liquor, it has provided exclusive services for 10,000 enterprises, and its reputation has won wide recognition. Quality is the way to survive, and in the future, the chairman of the wine will also make good products, so that more Chinese enterprises and entrepreneurs can drink the chairman of the sauce wine.
The dinner also showed the development of the chairman's liquor brand for more than ten years, led the guests to appreciate the unique brand culture and quality adherence to the chairman's liquor, and extended the highest respect to friends from all walks of life who have always paid attention, supported and participated in the development of the chairman's liquor.
From the beginning of its establishment, Chairman Liquor has chosen a unique "track": deep cultivation of Chinese entrepreneurs. In 2023, Chairman Liquor has accelerated on this track, and has organized Chinese entrepreneurs to participate in the exploration of soy sauce culture for many times, going deep into the core production areas of soy sauce wine, walking into workshops and wine warehouses, and experiencing the charm of soy sauce wine.
Looking back on the development of the whole year, Chairman Liquor has established five major business segments around the goal of becoming bigger and stronger: direct supply to key customers, exclusive distribution in the region, sealing the altar of old liquor, personalized customization and brand development, and creating a new form of brand marketing. This year, the chairman of the board of directors created a more diversified and scenario-based experience, and built brand potential energy in multiple dimensions with corporate visits, sauce-flavored cultural tours, sealing ceremonies, charity and public welfare, and opened a new chapter in brand development.
In 2023, the chairman of the board of directors made concerted efforts online and offline, online multi-channel communication and operation, and offline selection of the best value position to accurately disseminate the brand, which has been highly recognized by the market and the industry, and has successively won the 2022 Donation Caring Enterprise, the annual high-end product, the 2023 Huazhu Cup China Sauce-flavored Liquor High-end Recommended Brand, and the 2023 Huazhu Cup China Sauce-flavored Liquor Preferred Demonstration Brand, with a brand value of 185600 million yuan.
In the future, Chairman Liquor will also deepen the group of Chinese entrepreneurs, create more interesting, meaningful and interactive in-depth experiences for Chinese entrepreneurs, continuously break through and enhance the brand potential energy, and further improve the brand influence.