Following the registration of "Flex Magic" and "Flex Magic Pixel" in Korea, these trademarks also appear on the European trademark **EUIPO. The two patents are accompanied by some brief descriptions that confirm that the patents are for smartphones, AR devices, and other large display devices for OLED displays.
In addition to the patent name, Samsung has also filed a trademark for a logo that depicts the text "Flex Magic Pixel" as well as a square object in the center;There is also another patent for "flex magic" with a similar square object in the middle.
These appear to be applied to **monitors, TVs, smartphones, wearables, smart glasses, and flat panel display OLED display panels. Importantly, it is labeled as a "smartphone expandable screen" and a "smartphone in the shape of a watch". Considering the description, we are very close to the large-scale adoption of scalable display technology.
The appearance of the "Flex Magic Pixel" and "Flex Magic" trademarks in the EUIPO and the Korean certification body confirms the peculiarities of the expandable display in 2024.
Such scalable displays may have a variety of use cases, as they may change the standard form factor of a wide range of electronic devices. This can be quite an evolution, especially for smartphones.
Here is the full description of the "Flex Magic" patent:
LCD large screen display;LED displays;OLED (Organic Light Emitting Diode) display panel;Digital Signage;Digital Signage Display Panel;Digital camera display;**Monitor;**Screen;Smartphones;Smartphone display;Wearable** displays;Electroluminescence display panel;Camera;Computer monitors;Flexible flat panel displays for computers;TV;TV monitors;TV display panel;** display for portable communication devices;Flat panel display;Tablet;Flat panel display;Laptops;Head-up display device for vehicles;Car head-up display;3D glasses;Virtual reality headset;Virtual reality goggles;Virtual Reality Glasses;Smart glasses;Smartphones in the shape of watches;Expandable screen smartphones;The device used to project the virtual keyboard;Head-mounted displays.
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