Byton, Weimar, Hengchi, Skyrim, Reading, more and more new power brands have left our sight in the past two years, which verifies a view at that time - so many new forces, in the end, only two or three, or even one or two, will remain. The rest will either be acquired or eliminated. Recently, Aiways has been in trouble again and has been listed as a dishonest person subject to execution.
Aiways is finished?
The Aiways brand should have faded out of our sight for a long time, not to mention new cars, and now it is not very common to see them on the road. Recently, we talked about the reason for it, which was an enforcement information from the Shangrao People's Court in Jiangxi Province, which was published by the China Enforcement Information Disclosure Network, on the grounds that it refused to perform the settlement agreement without justifiable reasons.
Judging from the content, it is obvious that the money is owed and not repaid, and the amount is 4577884 yuan, in fact, the amount is not high, but it is high compared to the previous one, which is already more than 18 million yuan. And before that, there were other first-class businessmen who applied for bankruptcy liquidation to the Shanghai No. 3 Intermediate People's Court. To sum up in one word, there is no money.
In fact, Aiways has long been out of order, a little earlier than Weimar. The first car U5 sold well, but the U6 in the back basically didn't sell much, let alone the U7, which didn't have time to go on the market.
Although it was wrong since the end of the previous year, they still held on for a while, and it was only officially declared a failure since the beginning of this year. There were also some exciting announcements during this period, which seemed to be actively being saved, but unfortunately it was not a return to the car market, but bankruptcy and dishonesty.
When Aiways did not gain a firm foothold in China, it also transferred a lot of resources overseas, and it seems that the development of the European market is their focus. It is also one of the reasons that indirectly led them to be out.
More and more new forces are falling
Aiways is actually one of the better among the several new forces that have gone out of business, and many brand cars have burped before they have been built. Aiways also took investments from CATL and Didi Chuxing back then. It was established in 17 years and acquired Jiangling Holdings with a huge amount of money, and the speed of mass production is very fast. It's a pity that the positioning is not clear, the opportunity is not seized, and the capital chain is broken.
Compared with Aiways, the impact of WM's collapse should be greater, because WM's sales are higher, there are many models, and the overall volume is much higher. A lot of news about Weimar is also endless, at first it is to negotiate debts, and then it is impossible to hand over the car, unable to book a car, and then developed to the point that the car machine cannot be used, cannot be contacted, cannot be repaired, and even cannot be insured.
If the collapse of the car company is just that it can't buy a new car, or can't enjoy some services, then forget it, I'm afraid of some other incidental problems. For example, the lifetime warranty has become a blank check, the OTA has become a decoration, and the car machine system has no server support, and it is not even possible to listen to songs with the APP. The experience of using a car has suddenly changed from an intelligent new-age tram to an old traditional car.
What is even more terrible than these is that even if the owner spends his own money, it is difficult to repair the car, because the brand is down, and the first merchant will definitely not produce accessories if he can't get the money. Unlike those new brands made by big manufacturers, there are FAW, SAIC, and GAC behind them. Because of the particularity of trams, many repair shops are unable to repair the battery, such as the problem of leakage of Weimar battery, which is a common problem. Many repair shops don't repair at all.
Who will be next?
With more and more new power brands going bankrupt and delisting, everyone is beginning to worry. Whether it will be next is yourself, which is also a major contradiction that restricts the development of many new brands. If you want to sell a car, consumers are afraid of running away and not buying it, and if they can't sell it, they will have no money, and if they don't have money, they may run away.
At present, Wei Xiaoli is not bad, and Nezha and Leap are even more muffled and rich. But do you want to say that they are smooth and stable, in fact, they are also afraid. Xiaopeng continues to increase the configuration, reduce the **, and take the cost-effective route;NIO began to cooperate with others to swap batteries;Nezha continues to launch high-level new cars, and everyone is working hard, hoping that the next one will not be themselves.
Every brand that has gone out of business may have thought that it would be the one who came to the end. This year is coming to an end, and they have all survived, but starting next year, it is estimated that there will be another one, or several brands, that will not be able to hold on, and thus go into decline. We don't know who will fall first. Aiways was listed as a judgment defaulter