Recently, Nova Coffee has won many industry awards!
36KR [2023 New Consumption Power High Potential Brand] [2023 China's Most Innovative Catering Brand List TOP100] [2023 Consumer Industry Future Unicorn TOP100] [2023 New Domestic CoolTOP100 Brand Award].
At the WISE2023 King of Business Conference held by 36Kr, NOWWA Coffee won the "Future 2023" high-potential brand of 36kr Future Consumption. At the same time, Wang Chunsheng, the co-founder of Nova Coffee, was invited to participate in the main forum and the roundtable of big coffee to "How Consumer Brands Go Through the Cycle". Wang Chunsheng mentioned that in Japan's lost 30 years, only two categories of consumer discretionary products maintained growth, one of which was caffeinated beverages, which even reached 127%, ranking first. 
Chart: Japan's consumer discretionary 1992-2022 from the top of the rise and fall, **Nomura Oriental International** This can be famousThe lipstick effectTo explain: In the United States, whenever the economy is in a downturn, lipstick sales will skyrocket. Because of the lack of experience after the boom, people need a short-term spiritual quality improver, dopamine, to fill in the reality and the unattainable ideal. The shrinking of consumer spending has made the market more interested in lower-priced products. Therefore, this economic phenomenon is also called the "trend of preference for low-priced products". Caffeinated beverages can not only satisfy the lack of social pressure, but also satisfy the downward purchasing power in the general context, so it has passed through the cycle and has become the No. 1 category in Japan for 30 years of contrarian growth.
In 2019, Nova Coffee was born in Shanghai, which happened to have experienced a full 3-year epidemic. In the most difficult time, it still grew against the trend, and proved its business resilience with a brilliant annual revenue growth of 267%. In the past 4 years of development, Nova Coffee has entered 150+ cities across the country, with 1800+ stores and more than 11 million membersTop 10 global coffee chain brands*Top 3 national coffee chain brands*。If you also want to open a coffee shop.
Now there is also a year-end large store opening subsidy.
You can get it by private message.
In the course of 4 years of development, we are also constantly summarizing and iterating, so that the vitality of the brand and the store business can flourish. from leading the industry to create".Pony Fruit Coffee"series, shouted out until nowRefuse high caloriesto make a light raw coconut latte that is "just as tasty, lower in calories". Every innovation and change is at the forefront of the industry. In the store business, the experience of 100 cities and 1,000 stores in the past 4 years has been summarized and a set of replicable profit models have been summarized. From training, to the new store support period, including follow-up operationsThe headquarters supports and helps throughout the process, and you can open a store without worry with 0 foundation。December 23rd.
Nanchang Jiangxi Normal University store new store opened
On December 8th, Nansha Xinghe Dongyue Club Building A lobby store.
Received a group meal, 1,300 cups of light raw coconut latte.
1 single income
On November 30, the new store of Hangzhou Haichuang Science and Technology Park opened.
Corporate group meals and Meituan takeaway all come with big orders
Recently, our store in Xinjiang has also completed training and will open soon. 
Picture: Group photo of Xinjiang Normal Hot Spring Campus Store during the training periodThe Macau store will also be available in January.
Pictured: Nova Coffee employees went to Macau to support the opening of the store, and the territory of Nova Coffee was getting bigger and bigger. If you want to open a coffee shop, join the Nova family and take the orange pony to more places. Now there are year-end preferential policies for joiningPrivate message consultationReceive a large subsidy for opening a store*Here, "China's Top 3 Franchise Chain Brands" and "Top 10 Global Coffee Chain Brands" refer to: NOWWA Coffee occupies the top position in the global chain coffee category in terms of the number of stores nationwide, ranking TOP3 among China's franchised chain brands, and the data is narrow, and the statistical deadline is November 18, 2022