Recently, according to the well-known ** mobile phone China, the authority released the latest Chinese smartphone market data for the fourth quarter of 2023, and Xiaomi's mobile phone sales soared by 38% to top the domestic market!
In the fourth quarter of 2023, China's mobile phone market ushered in a new competitive landscape. According to statistics, Apple to 1501The number of activations of 160,000 units ranked first in China's mobile phone market.
At the same time, Xiaomi mobile phone sales soared 38% to 1384The result of 170,000 activations topped the first place in domestic mobile phones, and the overall ranking also jumped to second. This growth not only highlights Xiaomi's strong competitiveness in the mobile phone market, but also shows its excellent performance in brand building, product research and development, and market expansion.
Huawei's share of the mobile phone market has also increased, with 15The 4% share rose to third. This is due to Huawei's continuous investment in 5G technology, chip research and development, and brand image.
Honor followed with 11.11 million activations and 13The 9% share ranks fourth. This shows that Honor's position in the mobile phone market is becoming more and more solid, and its brand influence and user loyalty are constantly improving.
However, Oppo and Vivo slipped in the rankings, both falling by more than 10%, ranking fifth and sixth, respectively. This may be related to factors such as intensified market competition, aging brand image, and lagging research and development of new products.
In addition, during the quarter, iPhone activations saw a year-over-year decline of 106%。This is undoubtedly a worrying phenomenon, as it means that the market share of the iPhone is being eroded by other brands.
In December, the gap between the share of the iPhone and Xiaomi, the second place in the market, was only 018%, which indicates that the competition between the two has become extremely fierce. At the same time, the gap between iPhone and Huawei is also narrowing rapidly, which makes iPhone's market leading position more challenging than ever.
The emergence of this phenomenon is mainly due to the continuous hot sales of domestic high-end flagship mobile phones such as the Xiaomi 14 series and the Huawei Mate60 series. These domestic mobile phone brands continue to make breakthroughs in technological innovation, quality assurance and user experience, attracting more and more consumers.
In contrast, although the iPhone 15 series also has many advantages and features, its sales have been severely affected in the face of increasingly competitive markets.
To sum up, iPhone activations fell by 10% year-over-year in the quarter6%, and the gap between Xiaomi, the second place in the market, and Huawei, the third place, is also shrinking rapidly.
The emergence of this phenomenon is mainly due to the continuous hot sales of domestic high-end flagship mobile phones, which has had a serious impact on the sales of the iPhone 15 series. Therefore, in the future, iPhone needs to work harder to improve its product quality and innovation to meet the challenges of market competition.
Xiaomi's mobile phone sales soared by 38% to top the domestic market, which undoubtedly put pressure on other brands. It seems that in the future mobile phone market, the competition will be more intense.