The tea track in 2023 can be called the "volume king" in the entire catering market, and the players in the track are in an extremely fierce competitive environment. Recently, Shandong's well-known local chain brand New Year's Eve Food Travel Sharing Lizhi Tea "Banana Good Luck" series is soft and glutinous, "soft and glutinous is very refreshing and delicious", "bananas and mango taste is very strong", behind the many praises is the hard process of continuous exploration and accumulation and continuous change in the selection of raw materials, first-chain transportation, beverage research and development and franchisee cooperation over the years. 
Control the quality from the source, and the fresh taste of lychee tea can be drunk
In order to restore the "fresh" essence of each cup of drink to the greatest extent and provide consumers with fresh and delicious products, Lizhi Tea has set up a 700-acre Lizhi tea planting base in Fuliang County, Jingdezhen City, Jiangxi Province, and directly purchased raw materials from tea gardens and tea factories without the markup of middlemen, which can not only reduce costs, but also better control the quality of tea, such as Meixiang Light Milk Tea [Oriental Beauty] The plum fragrance oolong tea base is used, which is perfectly integrated with light milk, and the whole cup is low calorie and refreshing, bringing consumers a mellow but not thick, fragrant but not greasy complementary taste and wonderful taste.
In addition to strict screening and precise control of raw materials, Lizhi tea also attaches great importance to the first-class chain and cold chain transportation. In order to ensure the timely delivery of fresh raw materials in franchise stores, Lizai Tea has set up nine distribution centers across the country to deliver goods nearby, which not only greatly shortens the delivery time, but also effectively saves logistics costs, just for the ultimate experience at the moment of entry.
From the breakthrough of R&D and innovation, the consumption boom of lychee tea has appeared frequently
According to the autumn and winter menu, lychee tea currently has a number of series such as signature lychee, refreshing fruit tea, healthy light milk tea, a cup of lemon tea and 1L super cup, and in 2023, a total of 15 series will be launched with a total of more than 30 new drinks, and 1-2 new products will be launched almost every month, fully meeting the needs of customers of different ages and different taste preferences.
The reason why all this can be achieved is due to the fact that Lizhi Tea has a professional and experienced product research and development team, which can not only teach hand-in-hand in the technical training of franchisees, but also explain in detail for each issue, standardize the operation, and make continuous efforts in innovation, so as to gradually shape the brand image that is now reliable and assured in the hearts of consumers, and has become the best choice for many consumers to go out to drink tea.