At NIO Day 2023, which was attended by about 10,000 people, the ET9 with a pre-sale price of 800,000 yuan was announced
NIO Day 2023, in addition to showing NIO's excessive love for car owners, will also comprehensively display NIO's achievements in brand, product, marketing, and battery swap mode around the theme of "upward", so that everyone has a new understanding of this new force in car manufacturing.
It has to be said that NIO, which adheres to the "long-termism" on the new energy track, has embarked on an unusual path, which not only allows itself to achieve continuous "upward" development, but also boosts China's new energy vehicle industry to make great strides forward.
The foundation of NIO's upward movement is technology
ET9 is not only the crystallization of NIO's own technological innovation, but also a microcosm of China's smart electric vehicle industry in the process of moving from a major automobile country to an automobile power. At the NIO Day 2023** communication meeting, Li Bin, founder of NIO, explained the ET9 product in detail. In his view, this car is not only the achievement of NIO, but also a small milestone in the process of the entire smart electric vehicle industry participating in the global smart electric vehicle competition.
For NIO ET9, black technologies such as intelligent driving chips, global 900V, Tianxing intelligent chassis, flagship safety, etc., any one of them is a god-like existence in the industry, plus 52 configurations and functions are leading in the same class (17 of which are world premieres), which fully witnesses the technical strength of NIO, and is enough to explain the "status of the rivers and lakes" of ET9 in the field of new energy vehicles.
Advanced design is NIO's consistent advantage, and its advanced experience has won it many fans. It is understood that since ET7, NIO has been making advanced definitions in products, and at that time it was equipped with lidar, leading the industry in terms of technology and concept. The eight models currently on sale will still lead in their respective segments even after two years.
ET9 is the culmination of our investment in scientific and technological innovation. In Li Bin's view, the background color of NIO is technological innovation. From day one, NIO's team was determined to do positive research and development. From the electric drive system, three electric and three intelligent to intelligent driving chips, they are all self-developed and self-made. In this regard, Li Bin hopes that everyone can understand a real NIO, that is: the foundation of NIO is technology and products. "We can't ignore our efforts in products and technologies, especially technological innovation, just because we do a good job. ”
Sales in some regions exceeded that of BBA
Among the new car manufacturers, NIO has always been the benchmark in the industry. In addition to creating high-end products with hard-core technology and successfully establishing the status of luxury cars of more than 300,000 yuan, NIO's sales have also increased steadily in the past two years. According to NIO's 2023 third quarter report, in the third quarter of this year, NIO's operating income reached 1906.7 billion yuan, a year-on-year increase of 466% and 5 deliveries in a single quarter540,000 units, with record revenue and new vehicle deliveries. In the first 11 months of this year, NIO delivered more than 140,000 vehicles, a year-on-year increase of 331%。
This year, our growth rate is still higher than the growth rate of industry development. From the perspective of development quality, it is also higher than its peers in the high-end market of smart electric vehicles. Li Bin introduced to **: Weilai has performed well in the Yangtze River Delta, especially in Shanghai, where sales have exceeded BBA's respective power forms in the high-end market of more than 300,000 yuan for five consecutive months.
There is no doubt that NIO has adhered to the "long-termism" in its growth experience, not only sparing no effort to build a battery swap network, but also regardless of the cost of technology research and development, so it has won a good market reputation. In this regard, Li Bin also said: We must objectively recognize our own strengths and weaknesses, and we must not be led by others to distort the rhythm. "For example, if others say that they are engaged in ultra-fast charging, they will not do it if they change the battery?Someone else's range extension sells well, so I'm going to do it?We still have to stick to our original intentions.
However, while sticking to its original intention, NIO is not resting on its laurels, such as daring to challenge the BBA brand in the sinking market. Because NIO is positioned as a high-end company, it has previously controlled the pace of investment in the market. However, now that the market competition is becoming more intense, Li Bin believes that it is necessary to speed up the speed of network expansion and market sinking. "Wherever Mercedes-Benz, BMW, and Audi have 4S stores, it's worth visiting."
Boost the new energy ecological chain
While actively building product competitiveness, NIO is also making every effort to build an ecological chain. In addition to creating a unique user ecology in the industry, we also carry out comprehensive innovation in the industrial chain, and promote the continuous improvement of the entire industrial chain through the support of the first chain company.
At the first communication meeting, Li Bin specifically said: NIO has paid special attention to the innovation chain and transparent chain from the first day. "The innovation chain is not entirely for cost reduction, but mainly for the best technology. "For example, NIO's all-aluminum body has introduced many of the world's top partners, including from production process to material integration. The innovation chain also includes investing in some small innovative companies. In the process of NIO's growth, **Chain Company has also been given the opportunity to develop and develop together with NIO.
In 2015, we looked for an external partner to air suspension, and found that the OTA upgrade of the other party's iterative software was too slow, so we decided to do ICC ourselves. On the second-generation platform, we used the self-developed ICC integrated chassis control system, the core control was done by ourselves, and the external company helped us do the integration, so that the ** chain was opened."
Taking ET9 as an example, Li Bin introduced that the car has applied for 525 patents, including more than 20 self-developed patents for ET9 seats. "How to combine many technologies in the seat with intelligence, how to make software-defined cars, and how to combine with the best computing unit. We're all still exploring, and that's the benefit of full-stack R&D. ”
It is understood that NIO has invested in more than 70 companies in the industrial chain. Among them, there are not only CATL, China Innovation Airlines, and Xinwangda, but also Rongbai Technology, one of the world's leading companies in high-nickel materials. From power batteries to lidar to ordinary spare parts, NIO has been involved, and the continuous upward process in the innovation chain and transparent chain not only creates high-quality products for NIO, but also injects fresh vitality into the upgrading of China's high-end new energy industry chain.