The old garden enterprises at the municipal level are only auctioned for more than 10 million yuan, and the garden enterprises are so worthless!”
Some time ago, several news of the bankruptcy and liquidation of garden enterprises were released, and an industry expert saw it and left a message for Bogo.
Due to more than 1,700 arrears, a well-known garden enterprise was sentenced to bankruptcy liquidationBogotá observed
After a careful inventory, these bankrupt and liquidated garden enterprises, no matter how beautiful they were in the past, and now all kinds of assets are cheap and cannot be cheaper. Even so, there are still some assets that go unattended.
The most prominent is the project receivables, which have legal contracts and court judgments. If you take it online to auction, no one will auction it until you break it, but it's actually worthless. Back then, these were tens of millions of turnovers.
Auction accounts receivableAnother star garden enterprise bankruptcy liquidation |Bogotá observed
The second is assets such as flowers and trees, when enterprises face bankruptcy, they are often not managed in place, or no one takes care of them at all. In the current environment of serious oversupply, it is very difficult to sell even if the price is very low.
Then there are intangible assets, trademarks and intellectual property rights, which are all brands and technologies accumulated through decades of hard work, and have also made many people proud. But at the time of the auction, either no one **, or symbolically spend a few thousand yuan to buy a memory. The most valuable things are real estate, cars, etc., as well as qualifications.
Robert Woodruff, former chairman of Coca-Cola, said that even if the entire Coca-Cola company was reduced to ashes overnight, the "Coca-Cola" brand alone could make a comeback in a very short time. Listening to this again, it is embarrassing.
**Star garden enterprise went bankrupt, and the company sold for more than 3983 yuan for more than 30 trademarks and patents.
The shock comes from the contrast.
10 years ago, when the garden industry was at its most prosperous, the leading garden enterprises were the darlings of the capital market, and the investors at the door of the bigwigs lined up in a long line. In the first listed garden enterprises, the valuation can reach 200000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000
The madness of the market is beyond people's imagination, and when it is lonely, it is also miserable beyond people's imagination: you would not have thought that a garden company with assets of more than 100 million yuan would be sued in court for less than 100,000 yuan and be listed as a dishonest person.
7.200 million buy, 01.2 billion sold, another listed company from the garden "retreat" |Bogotá observed
Why do garden businesses look so worthless?
Times have changed. The economic environment has changed, the real estate, urbanization and other markets have changed, and the garden industry has changed from "bronze" to "bronze" in less than 10 years. Analysts do not hide it, directly defining it as a declining industry. Without growth, there is naturally a lack of imagination, and the valuation of the company has fallen again and again. In addition, the business model of capital advance and arrears restricts market concentration, and affects the value of garden enterprises.
Another question that some people have been thinking about: what is the core competitiveness of garden construction enterprises?In the past, there were greening qualifications, but after the cancellation, they fought with construction, water conservancy and other enterprises for municipal and water conservancy qualifications, so as to be short to long. There are also various awards flying all over the sky, which can really prove their "hardcore" strength?
Chongqing's first private enterprise to obtain the first-class qualification of landscaping was liquidated in bankruptcyBogotá observed
The case of bankruptcy liquidation is special, it is a problem in the operation of the enterprise, and then it involves deeper industry problems. There are still some garden enterprises that operate relatively steadily, strive for excellence in quality, management and technology, and win the reputation of the market in a certain field, and truly form a brand value.
Doing greening construction, catching up with the opportunity, it is not difficult to make money. However, from these bankrupt former star enterprises, in the long run, in terms of business positioning and market strategy, finding a new model to make the company "valuable" and brand value is the most important issue.