What is shared today is:Industry Report: "2023 Maternal and Child Industry Matrix Marketing Insight Report".
Content Producer: Yunluo).
Report total: 46 pages.
Featured Report**: Fruit Duck
Summary:
1.Consumer Trends:Due to the transformation of the concept of parenting after 90 and 95, they are more dependent on the planting of online content before consumption, and the factors that affect their consumption and purchase have also become rich.
2.Strategy Analysis:The new generation of consumption concept is improved, and the brand will be compared through various channels in multiple dimensions before purchasing, so the brand will take content planting as the core to seize the user's mind when promoting, and then start from the private domain to maintain and repurchase the refined operation of the user.
3.Matrix Case:The social media marketing link of maternal and infant brands has gradually improved, and the creation of brand concepts, the layout of brand content, and the laying of brand matrix have attached great importance to Xiaohongshu's ability to grow grass and become the main force of brand promotion.
4.Marketing Upgrades:Brands need to establish trust with maternal and infant groups, resonate with users with content, and are more suitable for upgrading the concept of integrating quality and efficiency.
Report total: 46 pages.
Featured Report**: Fruit Duck