**: Phoenix Real Estate Shanghai Station.
We know that the essence of the property market is a policy market.
Shanghai, a first-tier city, issued two new policies for the property market on December 14, adjusting the standard of ordinary housing, and adjusting the lower limit of the interest rate and the minimum down payment ratio of commercial personal housing loans.
This larger-than-expected heavy relaxation policy has caused ripples at all levels, and the market has reacted strongly.
According to a report, tens of millions of second-hand houses were signed that night, and many second-hand houses doubled the number of views in a single dayThe new housing market is even more hot, with the number of half-day visits to many projects doubling compared to normal days.
Undoubtedly, whether it is the loose policy environment or the hot market performance, all aspects are giving signals - now is the best window to buy a house.
The times create heroes, and this sentence is the same in the property market. Although the rebound of Shanghai's new housing market is a high probability event, not every project has the potential to be a "red plate".
After all, at present, Shanghai buyers pay more attention to the "living" attribute of the essence of residence, and only real estate with hard-core product power can have full market discourse.
We look at the new housing market in Shanghai and find that it is located inThe market performance of Taoyuanli in Central, next to the Central Ring Road in Putuo District, is in line with the name of "strength red plate".
After the new policy, even on weekdays, there was an endless stream of customers visiting. On weekends, the popularity is even more unbearable, and there are long queues in the parking lot, and there are no vacant seats.
Behind the scorching popularity, what kind of extreme product power can capture the hearts of the city's backbone circles and win trust and favor?
part.1
Look at the real estate company: Born in Putuo, I know this city better
The city is to be noble, and the city is to be treasured. As a state-owned enterprise in Putuo District, Central Taoyuan Lane is developed by Zhonghuan Group, which is like an old friend of Putuo District, and understands the past and future of the city, as well as the lifestyle and needs of Putuo District.
Since its establishment in 1978, Zhonghuan Group has always carried the mission and responsibility of the national craftsman, infiltrated the roots into the urban fabric, imprinted its footprints at every important node in Putuo, and co-built, co-prospered and prospered with the city.
In terms of municipal co-construction, Zhonghuan Group has built municipal projects such as Zhongshan North Road Wumao Street, Putuo District Party School, Yokohama Shanghai Friendship Hall, Huxi Mosque, Xincun Road and other municipal projectsIt also took over the important task of renovating the old city, and 586 acres of Hongqi Village became a model of "urban village" transformationThe built affordable housing Shenxing Huating won the trophy of "Shanghai Excellent Affordable Housing Award".
Hongqi Village in the past, today it is really like a realm.
In the field of commercial housing, Zhonghuan Group has built a model of human settlements for Putuo - Wanli City, which is still an unsurpassed classic. After 15 years of construction, Putuo Wanli City is a large-scale residential area with more than 60,000 people, and it is one of the four major demonstration residential areas in Shanghai. Now overlooking Wanli City from the air, it can be more timeless after the tempering of time.
Shanghai Wanli City.
In terms of commercial offices, Central Group presented business carriers such as Central Modern Building, Central Business Building, True Realm, and Shanghai West Railway Station G1It has also successively built businesses such as the No. 1 shopping mall in the neighborhood and the subway in Zhenguangli, bringing a more prosperous life to Putuo.
It's like a realm. It is no exaggeration to say thatTo have today's Putuo District, Zhonghuan Group has made great contributions
part.2
Look at the location: the core area of the city, in charge of the full-dimensional mellow territory
In the process of ups and downs in the development of the property market, no matter how the market changes, only houses that occupy scarce locations and resource value can impress high-net-worth individuals.
In recent years, with the development of Taopu Zhichuang City Area becoming more and more mature, coupled with the appreciation of scarce natural resources to help the appreciation of urban assets, Taopu Zhichuang City Area has been recognized as a livable high-end ecological residential area in Shanghai.
WhileCentralIt is located in the core residential area of Putuo Taopu Zhichuang City areaEntrenched in its surroundings can be said to be the "proudest and most high-quality" resources of the entire plate
On ecology, about 280 meters walk at the door of the house, it is a million-square-meter Taopu ** green space, not only a green space, the second phase of the project is focused on creating an urban sports culture and leisure space hidden under the green ecology, and there are basketball halls, real ice skating rinks, swimming pools, cultural and leisure and other public places hidden in the hillside.
Taopu ** green space real scene.
In terms of business, the commercial box with more than 10,000 square meters of project construction is located in the north and south plots, and has created a complex block square of about 1,500 square meters, where future catering and shopping, parent-child education, and life convenience services can be met in one stop.
Project renderings, for reference only.
In terms of transportation, the project is only about 1 km away from Qilianshan Road Station of Line 11 and about 1 km away from Gulang Road Station of Line 153 kilometers, you can go to Zhenru, Jing'an Temple and other areas. In the long-term planning, the Changhe Road Station of Line 26 is only about 300 meters away from the project. (*Taopu Zhichuang City official website).
In terms of education, Shanghai Ansheng School, Shanghai Children's Association Kindergarten, Putuo School Affiliated to Shanghai Wai Chinese University and other high-quality educational resources are around, and the project is equipped with a planned kindergarten.
Shanghai Ansheng School.
In terms of medical care, Deji Hospital and Tianyou Hospital are all within about 3 kilometers of the project, and the Guohua Life Insurance Shanghai Putuo Health Care Center, which integrates "health, nursing and medical care" on the east side of the project, has started construction, and there is also a planned western medical center to escort the health of residents.
Guohua Life Insurance Shanghai Putuo Health Care Center.
part.3
Look at the quality: the ceiling-level product power, the ultimate choice for effective improvement
In addition to the market confidence given by the location and supporting facilities,The ceiling-level product power in Central Taoyuan is also the key to detonating popularity
The project homecoming gate, building façade, material selection, landscape garden ......All of them are built with high standards, and every detail highlights the dignity and elegance, refreshing the cover of Taopu Habitat.
Project renderings, for reference only.
1) An unforgettable super-high-value façade at a glance
Looking at the world's urban architecture, from the world-famous Burj Khalifa, New York's ** Park one57 to the Asian luxury Hong Kong Tianhui, and then to the Shanghai luxury Tomson Yipin, these famous residences, they all have the same choice in the material of the façade - aluminum plate.
As a high-end residential project of Central Group in the central city of Shanghai, Central Taoyuan Lane does not hesitate to select high-quality aluminum panels, with large areas of glass, to bring a high-value façade, but also to ensure that the residents can also be given the greatest comfort under weather conditions such as temperature changes, sunshine, rain, frost, etc.
Project renderings, for reference only.
What's even more commendable is that the balcony floor-to-ceiling windows are also used in the Taoyuan Lane in Central, forming a convincing window-to-wall ratio, at a glance, like a transparent waterfall from top to bottom, the artistic conception of "floating light and gold" falls all over the room, and also makes the building itself a work of art of light and shadow.
Project renderings, for reference only.
2) Forest garden, a poetic life hidden in nature
The 45 years of craftsmanship of the Central Group are also fully revealed in the landscape construction of the Central Taoyuan.
The first is the creation of a sense of ritual. Through the five nodes of the new Taoyuan living room community square and the independent community reception lobby, the tree-lined homecoming trail, the first-class landscape gathering field, the indicative landscape wall of the quality entrance unit, the exclusive entrance paving, and the hardcover lobby on the first floor, the homecoming journey is more interesting and beautiful.
Project renderings, for reference only.
Project renderings, for reference only.
What's even more commendable is that it is not only the creation of the ceremony, but also the details to care for the mood of returning home.
The new Taoyuan meeting room creates a high-quality community front square to build a homecoming courtesy. In the north plot, there is even a 360-year-old podocarpus tree transplanted with the full crown.
In front of the entrance door of the unit, a demonstrative landscape wall and exclusive entrance pavement are specially designed, rather than simply installing the building number on the door, and the customization of the luxury house comes to the face.
The second is the creation of the "Forest Seclusion" lifestyle, which combines the needs of modern human settlements in Taoyuan Lane in Central to build six forest-themed life gardens, including "Tree-lined Market", "Forest Gathering Field", "Bear Paradise", "Light Oxygen Camp", "Yangsheng Forest" and "Succulent Garden", with an all-age, scene-based and more interactive landscape space, so that people of different ages can explore happiness and find strength in nature.
The first large lawn of the north and south plots is a "forest gathering field", on which children can run happily, and under the corridor next to it, parents talk about their children's daily lifeYou can even come to a camping home to see the scenery change in the four seasons.
Project renderings, for reference only.
The "Bear Paradise" created with the forest bear as the IP can find different fun for children of different agesThere is also a fitness space for the elderly, a pet park, an overhead garden, and ......Through the interaction between people and scenery, the landscape function setting enhances the interaction between families and neighbors, promotes the integration of people and landscape, and makes community life full of warmth.
Project renderings, for reference only.
In addition, the whole garden is intimate and meticulous to the point that it is equipped with a dust removal fog forest system, a mosquito repellent box, a pet feces collection box, an outdoor handwashing basin and ......Let the community have a more humane temperature.
3) Create a new "15 2" low-carbon life and future community
In Shanghai, ultra-low energy consumption housing has been the highlight of many real estate projects, but it is rare that Taoyuan Lane in Central is a rare near-zero energy standard building on the market, and a new "15 2" low-carbon life and future community has been created.
The performance improvement of the building envelope and the use of ultra-high-efficiency air conditioning, fresh air, domestic hot water and lighting systems can achieve comprehensive low-carbon and energy-saving in the community, effectively reduce energy consumption costs and improve the comfort and quality of living.
Among them, the three-glass, two-cavity double-low-E systematic exterior window and air source heat pump are all presented beyond market standards.
Project renderings, for reference only.
part.4
Look at the product: the explosive king fried house type, revealing the hard core power
Compared with the external planning and design, the core of the product in Central Taoyuan is the essence of the whole project, especially in the house design, which is quite outstanding.
The project is the first to launch about 106 3 rooms and 166 4 rooms, each space shows people-oriented considerations, full of sense of space, and the room rate is about 78%.
106 3 Bedrooms, 2 Living rooms, 2 Bathrooms
Real view of the model room.
The building area is about 106 is 3 bedrooms, the whole design is square, dynamic and static separation, three rooms facing south, all-bright pattern, with a large landscape balcony;The master bedroom suite is designed with a sense of scale and privacyMoreover, it is also a double-bathroom design, with bay windows in the whole house, which extends the use of space, and has both comfort and a sense of space, which can be called the first choice for initial reform.
166 4 bedrooms, 2 living rooms, 3 bathrooms
The building area is about 166 4 rooms, the market is scarce to improve the product, and the south is 4At the same time, the design of the 5-bay room achieves the independence of the dining and living room space, and the overall width reaches an astonishing 165 meters. About 6The 4-meter-wide hall is connected to the wide-curtain balcony, and the breakthrough scale design brings a transparent panoramic view, looking at the natural and prosperous city at a glance.
While the design of the house is exquisite, the decoration of Taoyuan in Central is also full of quality, and the configuration is all first-line well-known brands.
The entrance door is made of Kincaid's steel-wood composite door, with metal edging, and equipped with Bosch 4-in-1 smart code lock, which is efficient, convenient and safe, and properly takes care of the usage habits of all family members.
The kitchen is equipped with Bosch cooker, range hood and dishwasher, Bolangao integrated single tank and pull-out faucet, 3m end reverse osmosis water purifier, with direct drinking pure water function, and 166 is equipped with Bosch micro steaming and baking machine, which brings a healthier and more convenient enjoyment to life in an all-round way.
The refrigerator chooses the same Liebherr brand as the Green Lake World, and has a built-in treatment to make the vision more beautiful.
The bathrooms are made of Villeroy & Boch, Crudi and other brands of sanitary ware, and the main bathroom also uses Villeroy & Boch's wall-mounted smart horse and mirror cabinets with electric heating and defogging functions, which are extremely rare in luxury houses in the city center.
Write at the end:
Such a location, such a product, will only become less and less expensive in the future. Customers who really understand life, have strength, and want to improve will often choose to buy and change houses in Taoyuan Central without hesitation.
How many Central Taoyuan will there be in the Shanghai property market next?I think the answer is 0. Because behind the top location brand cashing in the ultimate product power is the expensive ** that has long been marked, and the Central Taoyuan has all the elements at the same time, there is also a super high forward-looking.
According to the latest news, Taoyuan Lane in Central is the first to launch the south plot with a construction area of about 106 166 3-4 rooms, a total of 168 sets**, with an average price of 83,360 yuan, which is currently being subscribed.
Real luxury houses, improved prices, this wave of policy relaxation dividends, are you tempted?Friends who are interested in the project can call the sales office** for further consultation: 021-5988 8999, or go to the sales office to learn about the project directly, sales office address: Taoyuanli Marketing Center, Zhonghuan, Putuo District, Shanghai.