Reporter of China Industry NewsCao Yali
In recent years, we have witnessed the vigorous vitality and strong resilience of China's home appliance industry by improving quality, increasing categories, and creating brands. Looking at the long term, in the practice of quality, high-end, intelligent and low-carbon transformation, through industrial original innovation, collaborative innovation and integrated innovation, we will achieve a leap in the global first-class chain system, so that Chinese home appliances will become the leader of global home appliance technology innovation. Tao Xiaonian, chairman of the China Household Electrical Appliances Association, said at the 15th China High-end Home Appliance Trend Release and Red Top Award Ceremony.
In 2023, high-end home appliances will once again show strong consumption vitality. According to GFK Zhongyikang data, on the quality consumption side, the sales of high-end household appliances such as refrigerators of more than 10,000 yuan, washing machines of more than 6,000 yuan, dishwashers of more than 8,000 yuan, and vacuum cleaners of more than 5,000 yuan have increased continuously year-on-year in three years. In this year's "Double 11" activity, on the Jingdong platform, the turnover of large-screen TVs of 75 inches and above accounted for more than 55%;The turnover of ultra-thin near-range hoods increased by nearly 200% year-on-year;The turnover of ultra-thin built-in refrigerators increased by 150% year-on-year;The turnover of built-in steam ovens with microwave function increased by more than 100% year-on-yearThe turnover of fresh air conditioners increased by 150% year-on-yearThe turnover of ultra-thin double-bile electric water heaters that can upgrade the home life experience increased by 400% year-on-year.
In view of the consumption most closely related to household appliances, Lu Zhongyuan, former deputy director of the ** Development Research Center, said, "China's consumption has new characteristics such as consumption stratification, some decline, some growth, and some stability." We should have a more optimistic attitude towards consumption, which is continuously active, thriving and expanding, and the quality is constantly improving. However, it should also be noted that due to the impact of the three-year epidemic, the growth of consumer income is slower than the economic growth, and all the circumstances are taken together, the potential of China's consumption growth is still strong and huge, but now it is necessary to work hard to keep up with the growth of household income. ”
Over the past 15 years, China's home appliance industry has completed the transformation from high-speed growth to high-quality growth, and a set of data shows this change, and the main business income of China's home appliances will reach 175 trillion, an increase of 1 compared with 15 years ago5 times, the profit was 141.8 billion yuan, a year-on-year increase of 33 times.
This year's Red Top Award and the nominated products are judged from multiple selection dimensions such as technological advancement, design, high-end leadership, energy saving, environmental protection and sustainability, and user experience. It is worth mentioning that this year's Red Top Award also advocates enterprises to submit ESG reports for the first time, guiding enterprises to lead a sustainable future with responsible examples.
In addition, at this year's Red Top Ceremony, the Red Top Award Organizing Committee, GFK China and Jingdong Home Appliances jointly released the "2023 China High-end Home Appliances Market Report", which pointed out that the contribution of China's high-end home appliance market has caught up with overseas markets, and from January to October 2023, the contribution of the MDA9900 US dollar market (excluding the North American market in the world) accounted for 265%, 26 for overseas markets3%。
Review: Yu Zaozao.
Editor-in-charge: Huo Yue.
Editor: Hu Na.