In this year's domestic market, I don't know if you have noticed that people have become very rational now, no longer admiring foreign countries, but more willing to pay for domestic products. This is because of the domestic market, with Xiaomi and Huawei, these excellent manufacturers continue to increase independent research and development and technological innovation, so that this situation is changing.
According to the latest consumer trend report, more than 88% of consumers believe that the quality of domestic brand products has improved significantly at this stage.
At the same time, the following survey shows that high-quality products are more attractive to consumers than low prices. Rational consumption has become a new keyword for young consumer groups, and more and more young people have begun to like domestic mobile phones such as Xiaomi and Huawei, and high-end elites are the mainstay.
The most obvious improvement should be Xiaomi 14 and Huawei mate60 series, Xiaomi, Huawei is not only leading the improvement of domestic quality, but also leading the recovery of China's mobile phone market, such as in China's mobile phone market in November's sales, although Apple with 211% won the first place in domestic sales, but fell 212%, at the same time, because of the blessing of Xiaomi 14, Xiaomi's sales are close to Apple's, winning the second place in China. And Huawei, because of the breakthrough in chips, looks at Huawei Mate60 is slowly catching up.
Judging from the market situation of 4K+ last month, the top three in the first camp of the domestic high-end market have been formed, and they are Apple, Huawei and Xiaomi. Among the top three, Apple's performance seems to be a bit declining, and the high-end share is constantly divided by Xiaomi and Huawei, and it has lost people's hearts by constantly squeezing toothpaste. Users have become rational while consuming, and the behavior of cutting leeks with apples no longer works. On the other hand, Xiaomi 14 is equipped with dragon crystal glass, full deep micro curved screen, light and shadow hunter, surging OS, these hard-core innovations, have gained the love of many consumers, and the sales volume has exceeded 1.44 million units in just 10 days!
At present, Xiaomi not only ranks among the top three in the world in terms of mobile phone business. In the smart home business, the Mi Home app ranks first in the smart home industry, and Xiaomi has become the world's largest consumer-level IoT platform. Some time ago, it released the full ecological layout of Xiaomi's surging OS, people, cars and homes, which can realize the seamless connection and intelligent management of people, cars and homes, with the continuous warm-up of Xiaomi cars, Xiaomi cars are definitely worth looking forward to.
In general, it is indeed a very good thing for domestic consumers to return to rationality, with the rise of hard-core domestic products in science and technology, more and more small partners have joined Xiaomi and Huawei from Apple, driven by rational consumption, Chongyang and foreign countries will become a thing of the past, and the space for domestic products will become larger and larger.