Before the release of the iCar 03 pre-sale, there was no pure electric hard-core off-road vehicle on the market with a battery life of more than 400km, with intelligent assisted driving, and capable of hitting the best to less than 200,000 yuan.
For a long time, the 100,000-200,000 range has been considered the most difficult market for pure electric models to capture. The same is true for the category of hard-core off-road, with pure electric Baojun Yue below 100,000 yuan, but the performance and endurance are limited by costMore than 200,000 tanks and formula leopards are plug-in hybrid models. There is only 10-200,000 yuan, and in terms of cost and performance, it is difficult to achieve both pure electric vehicles. But Chery really did it this time.
As an electric hard-core SUV specially built for young people, the iCar 03 has a total of 6 versions of 2WD and 4WD, providing 6 exterior colors and 2 interior color options, with an official pre-sale price of 1298-18.580,000 yuan, and now it is decided to enjoy the pre-sale rights and interests worth 38,888 yuan, and the banner is clearly aimed at the 10-200,000 yuan market.
At the press conference, the iCar 03 was unveiled in an unmanned way, indicating Chery's official attitude. Even Zhang Hongyu, deputy general manager of Chery Automobile Co., Ltd. and general manager of Chery New Energy Automobile Co., Ltd., also said at the press conference: "Those who win young people win the world." "This is to make it clear that we want to use the icar 03, which is more in line with the mainstream pure electric hard off-road positioning, and use different selling points to eat the biggest cake of the 10-200,000 yuan youth market.
Now there are many "square boxes" on the market, and the homogenization of the shape is also more serious. However, pure electric square boxes are rare, so the iCar 03 can best show its pure electric identity in terms of appearance is the closed front design, which can distinguish it from all other "square box" models on the market. With a body size of 4406x1910x1715mm and a wheelbase of 2715mm, it is equipped with a floating roof, convex wheel arches and hidden door handles, making this car both tough and trendy and sophisticated.
Not only is the design different, but even the naming of the body color has to play a little different, icar 03's six body colors are really white, really black, a little gray, really annoying silver, I am so blue, not banana green and other six body colors, this kind of naming is very catering to the appetite of young people, I have to say that Chery, a science and engineering man, is now beginning to find a "net sense".
Compared with the exterior styling, the cockpit of the iCar 03 is closer to the common style of new energy vehicles, and it is also a simple design, 156-inch central control screen, large area of leather wrapping, functional is also completely full: such as 50W wireless charging, panoramic image, trunk electric suction door, 8155 chip, steering wheel heating, seat heating, memory function, co-pilot electric seat, Yan Fei Lishi 12 speakers, main driver seat massage and ventilation, etc. are all in place.
In addition to the full configuration, the main feature of the cockpit is more important than the space. Many people think that cars that focus on young people often don't care about the feeling of space, but this is not the case. After all, it's common for young people to socialize with friends these days. Therefore, the cockpit of the iCar 03 achieves 66% space utilization, which is another difference of the iCar 03.
In terms of performance, iCar 03 adopts two model versions that provide two-wheel drive and four-wheel drive, of which the four-wheel drive version adopts i-road electric four-wheel drive driving control, which can realize two-wheel drive and four-wheel drive intelligent switching, and uses the original hybrid chassis with the same technology as Land Rover Defender, with 8+x all-road driving mode and 3 extreme conquest modes, all-terrain ability is naturally not a problem.
But the difference is that the iCar 03 is equipped with L2++ level intelligent driving assistance functions, which can realize pure visual high-end intelligent driving functions such as one-key remote parking, lever lane change, full-scene automatic parking, and autonomous high-speed navigation. Counting it carefully, this is also unique among the hardcore off-road below 200,000.
It is worth mentioning that the iCar 03 also adopts the design of an all-aluminum multi-cavity cage body, with honeycomb embedded ultra-strength all-aluminum body girders, equipped with an anti-rolling system, and 10mm sandwich structure protective armor. This makes the body of the icar 03 not only safer, but also lighter. You must know that the weight of today's pure electric models often starts at 2 tons, and the body weight of the iCar 03 is only 16-1.8 tons, which can be said to be very lightweight for a pure electric off-road vehicle with a "carrying" battery.
In the previous crowdfunding and early booking activity of icar 03, icar 03 played extreme challenges in the Taklamakan Desert, and also let ** participate in millions of users and millions of kilometers long test with users, which has proven the performance and reliability of this car.
Write at the end:
At the event of Chery Technology Day in 2023, Yin Tongyue, chairman of Chery, made cruel words: You're welcome next year!Now judging from the menacing trend of icar 03, Yin Tongyue is really not joking.
The iCar 03 is a car that integrates almost all the popular concepts in the current SUV segment: pure electric, off-road, hard-core, trendy play, large space, co-creation, etc., which coincides with the concept everywhere and shows different places everywhere. At the same time, Chery also accurately found a gap in the pure electric market of 10-200,000 yuan. This market is probably one of the few blue oceans at present. Not only because there are not many pure electric models in this market, but also because there are only fuel vehicles that need to be faced, and iCar 03 can be said to have no real benchmark models in this market for the time being. The traditional brands that can do a good job in cost control are inferior to Chery in terms of brand power and product power, and the new forces are inferior to Chery in terms of chain and cost control capabilities. This gives iCar 03 enough time and energy to complete the cultivation of this sub-category.
Although it cannot be said that iCar 03 is the peak of its debut, it does have the conditions to become a hit. In the future, it depends on what different tricks Chery, a science and engineering man, can play at the marketing level, which will determine how high the icar 03 can achieve in the future. (Wen Youshi Auto Old Cannon).
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