The BYD Song L is a new energy model positioned as a mid-size coupe SUV, which was officially launched on December 15, 2023, with a price range of 1898-24.980,000 yuan, compared with the previous pre-sale price of 22-280,000 yuan, has been significantly reduced. This ** adjustment has aroused the attention and discussion of the market, some people think that Song L is self-correcting, and some people think that Song L is creating a topic. So, what is Song L's ** strategy?Can its product strength support its positioning and image?What about its market prospects?
First, let's take a look at the logic behind Song L's strategy. According to BYD's explanation, the pre-sale price of Song L is based on its high-end product strength and market positioning, while the final listing price is adjusted according to market feedback and consumer demand. In other words, BYD tested the acceptance of the market by ** during the pre-sale period, while also leaving enough room for itself to reduce prices so that it could attract more consumers when it was launched. This kind of ** strategy is not uncommon, for example, Tesla has also adjusted the ** of its models many times to adapt to changes in the market.
Secondly, let's take a look at whether Song L's product power is worth this**. From the appearance, Song L adopts the BYD family-style dragon face design, the front face is full of sportiness and a sense of sharpness, the headlight group is connected to the middle grid, forming a through-through light belt, and the dragon tooth design on both sides of the front grille highlights the domineering. The body has a low-lying body posture on the side, the roof adopts a floating design, the body size is 4840 1950 1560mm, and the wheelbase is 2930mm, which belongs to the level of a medium-sized SUV. At the rear, the sliding roofline gives it a compact look, the taillights feature a streamer design, a liftable rear spoiler, and a large sports package on either side of the tail. On the whole, Song L's appearance design has a strong personality and recognition, which is in line with the aesthetics of young consumers.
From the interior point of view, Song L's interior design is also relatively simple, the color is more advanced, and a large number of materials that reflect the sense of sportiness are used in the car, which has a strong visual impact. The interior of the car is equipped with 1025-inch full LCD instrument cluster and 15The 6-inch central control screen also adds a 50-inch AR-HUD to achieve a high-tech feeling. The new car is also equipped with the DiLink intelligent network system, based on the Snapdragon processor, and Qualcomm jointly customized the 5G-enabled automotive cockpit platform, 12 Hifi-level customized Dynaudio audio, active fragrance system, and scene mode to bring users an immersive cockpit experience. The new car is also equipped with Nappa leather integrated sports seats, front seats with multi-angle adjustment, massage, leg rest, ventilation, heating and other functions. In addition, the new car is equipped with a panoramic canopy. It can be said that Song L's interior luxury and sense of technology are not lost to joint venture brands of the same level.
From the power point of view, Song L provides two versions: single motor and dual motor, the maximum power of the single motor version is 230kw, the maximum power of the front and rear motors of the dual motor version is 150 230kw, the maximum torque is 517N·m, and the acceleration of 100 kilometers is only 49 seconds, which is a high performance level. The new car is equipped with the Yunlin C system, which has a millisecond damping adjustment speed, which perfectly combines comfort and handling. The new car is also equipped with BYD's DIPILOT intelligent driving assistance system, which can cover most usage scenarios, and more than 30 auxiliary functions, such as high-speed assistance, intelligent navigation, automatic parking, fatigue monitoring and reminder, etc., greatly improve driving safety. According to the information in the catalogue of exemption from purchase tax, its pure electric range under CLTC working conditions is 550km, 602km and 662km, which meets the needs of daily use.
To sum up, as a medium-sized coupe SUV, Song L has a good performance in terms of appearance, interior, power, technology, safety, etc., and its product strength is not inferior to joint venture brands of the same level, and can even be comparable to high-end brands such as Tesla Model Y. The final listing price has been significantly lowered compared with the pre-sale price, which has also greatly improved its cost performance, which is more in line with market acceptance and consumer needs. Therefore, we can say that Song L has changed from "really expensive" to "really fragrant", and its market prospects are also very optimistic, and it is expected to become a dark horse for BYD, bringing improvements to BYD's brand image and market share.