Due to the past 11month, Hisense (including sub-brandVidda) TV shipments exceeded 800,000,Won the first place in a single month again。 To this end,Industry organization Lotu technology analysis believes that Hisense TV will be one step closer to the annual first in total domestic shipments。
And just after Lotu Technology's optimistic analysis that Hisense TV is expected to win the first place of the year。 Recently,A data report from Aowei Cloud Network, another domestic data industry organization,It highlights that Hisense TV is very likely to "win" in 2023The first place in domestic market shipments。
Data from Aowei Cloud Network,In 20231 November, Hisense TVs (including VIDAA、Toshiba) ranked first in the Chinese market,Of which the retail sales market accounted for 29.9%, retail volume market accounted for 2681%, both accounting for more than 2 percent, becoming the "highlight brand" under the weak color TV in 2023.
An industry source told "Audiovisual Circle" that this report card has "two meanings" worth interpreting.
First,The proportion of retail sales exceeds retail volume,This shows that Hisense TV has stepped on the pace of product structure upgrading,The proportion of its high-end products is increasing。 It can be said that this is a "quality and quantity" answer sheet.
Second,In the first 11 months, it achieved "double first in volume",With such a hard-core market performance,The market expects Hisense TV2023The first domestic shipment volume"Just around the corner"!
For Hisense TV's weakness in domestic color TVs"Reverse winner。 Some industry analysts believe that the main reason is that Hisense has built a "large screen + high image quality + multiple technologies + Hisense、Toshiba、Vidda and other multi-brand matrices"It effectively fits the characteristics of the current market structure of consumption stratification,So as to establish a strong file brand value map。
For example, at the brand level:Hisense brand relies on Hisense series products,Multi-angle、Multi-brand,Meet the differences in different consumer needs,Constantly hit new highs in the domestic and foreign markets。 The positioning of Hisense's various brands is clear and clear. Hisense, Toshiba, and Vidda brands focus on mid-to-high-end quality users, high-end quality families, and young users who express their own opinions, and their marketing strategies are accurate.
And at the technical level,Hisense TV is also "coexistence of multiple technologies"The choice of giving consumers personality differences。 Looking at the global display industry,Hisense is one of the few in the industry that can realizeULED、laser display、miniled、Microled、OLEDThe and other emerging display technologies"Simultaneous attack"Color TV giant。 At the same time, it is also a brand that has made progress in 8K and chip free development.
It's really because Hisense is one of the few all-round comprehensive players in the display field",Can make all kinds of display technologies perfect"Harness",On the one hand, it meets the diverse and differentiated needs of consumers,On the other hand, it really shows the industry and consumers"Own"Brand height in the industry。
It can be said that,Brand、Product technology and other multi-dimensional cutting and precise layering,So as to effectively build a diversified brand map of ** value, so as to ensure that Hisense color TV is accurate to the direction of consumer demand changes and upgrades,And driveHisense bucked the trend in the "cold winter cycle" and went higher!