Dance is popular: the subject is a new favorite of young people
Recently, the "subject three" dance trend has set off a boom on the Internet, and its basic movements of shaking the flower, twisting the waist, swinging the hips, and bending the feet, with a strong rhythmic soundtrack, have successfully detonated the following effect of young people. It is reported that Zhu Kaihong, the founder of this dance, placed its source at a wedding scene in Guangxi and became the new favorite of contemporary youth. In particular, the Haidilao waiter's performance of "Subject 3"** became popular on the Internet and became a big booster for the popularity of this dance.
Climbed to the top of the Internet celebrity: The driving school instructor "Wenshen" rose by 4 million fans overnight
Ordinary people" Wen Huijun, a native of Hebei, a driving school instructor, in the name of "Wen Shen", attracted a large number of fans on the short ** platform with "subject three" dance and diversified content. He has gained more than 4 million fans in just a few days, and his income from two live broadcasts has reached 8.4 million yuan a day. However, his success has raised questions about how the average driving school instructor became an influencer overnight and made money lying down.
Triple identity: driving school instructor and dancer "Wenshen" became popular in many ways
Wen Huijun does not have only one identity, he has registered three accounts on the same short ** platform, namely "Li'an Wen Huijun Driver Service Department", "Wen Shen" and "Wen Huijun". Each account seems to be an independent personality, in the morning is a driving school instructor, at noon is a "Wenshen" dancing with an earthy dance, and at night is an affectionate "Wenhuijun" with emo copywriting. This multi-identity setting became the secret of his success in attracting different types of audiences.
Hot live broadcast: Two reward gifts of 8.4 million yuan raised questions
In the process of skyrocketing fans, Wen Huijun started two live broadcasts on the morning and evening of December 18, and obtained a total of 6,000 carnivals, each carnival is 1,400 yuan after tax, making his daily income reach 8.4 million yuan. This huge income has aroused the attention and doubts of society, and some people have questioned whether this phenomenon of lying down to make money has a negative impact on the career orientation of young people, and some even wonder whether it is money laundering.
"Sentimental copywriting" spreads: ordinary people "smell the gods" into emotional symbols
Wen Huijun's success is not only in dance, he became popular in another account "Wen Huijun" with sad copywriting and ***. This way of expressing emotions has set off a wave of "meme" among young people, and has become a way of expressing one's true self. However, some people are puzzled and questioned about this hot phenomenon, thinking that "I don't understand, I really don't understand".
Analysis of the phenomenon of popularity: multiple factors help the success of "Wenshen".
Why can "Wenshen" become popular so quickly?Experts believe that he has successfully captured the current young people's preference for funny, humor, self-deprecation and other elements. In addition, the operation team behind him has provided strong support in content planning, promotion, and fan operation. By accurately targeting the target audience and formulating effective marketing strategies, they helped Wenshen accumulate a large number of fans and attention in a short period of time.
Behind the rise: the critical role of operations teams and diverse content
The operations team has played a crucial role in the success of Wenshen. Through professional promotion and operation, they have successfully shaped "Wenshen" into a multi-faceted image, with different characteristics in the morning, noon and evening, attracting different types of audiences. In addition, through precise promotion and positioning, more people can see the works of "Wenshen", which accelerates his popularity process.
Caution: The multifaceted and societal impact of the influencer phenomenon
However, the influencer phenomenon also has its downsides. Some fear that this phenomenon will lead young people to be reluctant to pursue serious jobs and pursue quick ways to earn money lying down. In addition, there is no conclusive evidence on the question of whether there is capital operation and money laundering, but experts say that the possibility of online platforms being used by criminals cannot be ruled out.
Standardized development: Strengthen platform review and supervision
In order to prevent the possible negative impact of the influencer phenomenon, experts suggest that platforms should strengthen the review of influencers to ensure that they comply with platform regulations, regulate advertising and commercial activities, and prevent false publicity and misleading consumers. In addition, improve the revenue sharing mechanism to protect the legitimate rights and interests of creators and platforms, regularly review popular content on the platform, and deal with problems in a timely manner. At the same time, strengthen cooperation with regulatory authorities to jointly maintain the healthy development of the online live broadcast industry.
Behind the rise of influencers is a diverse cultural phenomenon
"Wenshen" became an Internet celebrity not by chance, but a combination of factors. He is not only a driving school instructor, but also an individual who has successfully attracted a large number of fans through multiple identities, diversified content and careful operation. However, the rise of the phenomenon of influencers has also brought a series of reflections on young people's career orientation and social values, and it is necessary to continue to guide their healthy development within a normative framework.
The above content materials, ** on the Internet do not represent the author's point of view, if there is any infringement, please contact the second deletion