This is the number of mobile phone activations in November 2023 and the market share of 4000+, in terms of activations, Apple is the first, Xiaomi is the second, Honor is the third, and Huawei is the fourth!
In the 4,000 yuan high-end smartphone market, Apple, Huawei, and Xiaomi occupy the top three positions.
Through this**, we can also make a rough estimate, Apple has almost no products below 4000 yuan, so we assume that Apple is all 4000+ products.
1.Apples: I have to say that the sales driven by the price reduction of the iPhone on Double 11 are too fierce, directly to 21The 2% share won the first place in the country!The real fragrance after the price reduction is also the real fragrance, and the iPhone has not lost its magic in China, and it is still very strong. The mobile phones currently on sale are all priced above 4,000 yuan, so they were sold for 60440,000 high-end machines!
2.Xiaomi:On the one hand, Xiaomi is already strong on Double 11, on the other hand, due to the launch of Xiaomi 14 and Redmi K70 series, which has driven the sales of Xiaomi mobile phones, it won the first place in November!And how much did Xiaomi sell for more than 4,000 yuan?With a simple calculation, we can know 6044/50.8%*14.4% = 1.71 million!That's the Xiaomi 14 series' sales in the four weeks of November, which is a very impressive performance. The 2.27 million activations seen on Wall Street may be different in statistical caliber, and the statistics here are 4000+, Xiaomi 14 and 3999.
3.Glory:Total sales increased by 450,000 units year-on-year, mainly due to their recent precise product strategy. The Honor 100 series is expected to become a popular model at the price of 2000-4000 yuan, with an ingenious design, good photo performance, and an attractive offline market. Honor still needs to work hard to increase its market share in the high-end market.
4.Huawei: This sales volume is still a bit powerful, 4000+ accounts for 223%, really strong, 6044/50.8%*22.3%=265.30,000!That is, Huawei's flagship sold 26530,000, and 1.36 million were sold at the low end of the market.
5.vivo：The total sales volume fell a little more year-on-year, and the high-end market accounted for 38%, about 450,000 units, which includes the first sales of the vivo X100 series, and the rest are the rest.
6.oppo：OPPO and vivo are facing severe challenges under the recent year-on-year decline in the market. Since no new high-end products have been released, the two brands account for only 1 percent of the high-end market8%。In contrast, iQOO relies on the debut of the iQOO12 series, and its market share at the price of 4000 yuan is quite close to OPPO.
The above is the analysis of the domestic mobile phone market in November 2023, and the current status of each company is like this. I feel that November may be the last small climax of this year, and the mobile phone market in December is estimated to be not so hot. The reason is that the cold is coming, and winter has arrived !!
Although it is only a short period of more than one month at present, the spark has already lit up, and the trend of the prairie fire cannot be expected
Compared with previous years, this year's November was the most "hell mode" year for Xiaomi.
On the one hand, the iPhone15 series not only debuted the 3nm chip, but also began to reduce the price after only a little more than a month on saleOn the other hand, Huawei's strong return, equipped with Kirin 9000S chip, the mate60 series has set off an unprecedented rush of the masses.
Because the domestic 4000+ high-end market share is so large, and it is shrinking year by year, the success of Xiaomi 13 has the factor of product power in it, but at the same time, we can't ignore the expensive and squeezed toothpaste of last year's iPhone14 series, and Huawei was still struggling in a difficult period at that time, both of which made some room for Xiaomi 13.
But this year is different, Apple and Huawei have reduced the price of one and made a strong return, and everyone has come up with real skills. For Xiaomi, the window is really over.
But it's so magical,Xiaomi14SeriesWith excellent product power、Accurate positioning and excellent channel **ability,Kill a bloody way among Apple and Huawei,No price reduction,No**,Just gnawed out 14.4% share, and surpasses the sum of the shares of the fourth to others. And this 144% does not count the base model of the Xiaomi 14 3999, and the first sale of more than one million activations on the night of October 31.
Whether you want to admit it or not, Xiaomi has formed an absolute gap with other brands, and the pattern of the top three high-end has been formed, and the third place left after Samsung's retreat has been eaten by Xiaomi, and the rising channel has basically been blocked.
And in the list, we can also see that the iPhone15 series is under the premise of price reduction**, Xiaomi 14 series and Huawei Mate60 series, two domestic high-end explosive products, not only do not drop a point, but even have a certain shortage of both. But under this contrarian trend, the two successfully shook Apple's high-end share again, making Apple's share **212%。
At present, Xiaomi has only released a self-developed Xiaomi HyperOS, followed by a series of blockbuster products such as Xiaomi Auto and Surging SoC ready to go, and the completion of the "people, cars, and home ecology" scene is almost a foot in the door.
And in the coming year, we'll see one that hasBillions of mobile phone users, hundreds of millions of networked IoT connected devices, hundreds of eco-chain enterprises, self-developed system chip carsXiaomi, charging towards the entire industry.