Community**, a new shopping model is gradually emerging, with its unique business model and advantages, it has become a changemaker in the new retail era. This model not only reduces the cost of shopping for consumers, but also provides new sales channels for merchants.
1. Definition and origin of community**.
Community** is a new way to shop based on social networking platforms. Consumers spontaneously organize themselves to make collective purchases through social tools, and then the merchants will deliver the goods to the designated location, and then the consumers will pick up the goods by themselves. This method is not only convenient for consumers, but also reduces the logistics cost of merchants.
The origin of the community can be traced back to 2016, when some e-commerce platforms began to try to start a business in the community. With the development of the mobile Internet and the popularity of social networking, the community has gradually emerged and has developed rapidly in 2018.
Second, the advantages of the community.
1.Advantage: Due to the large quantity, merchants can give certain discounts, thereby reducing the cost of shopping for consumers.
2.Convenient and fast: consumers do not need to go out, they only need to place an order on their mobile phone and receive the goods at their doorstep.
3.Community: Community** has a strong sense of community, which can enhance the communication and interaction between neighbors.
3. The operation mode of the community.
1.Platform-based: such as Pinduoduo, Meituan, etc., these platforms provide a wealth of goods for consumers to choose from by integrating ** chain resources.
2.Self-operated: such as Daily Youxian, Dingdong Grocery Shopping, etc., these companies have their own warehouses and distribution teams to control product quality from the source.
Fourth, the impact of the community**.
1.For consumers: The community** provides consumers with a more convenient and affordable way to shop and meet their diversified consumption needs.
2.For merchants: The community** has opened up new sales channels for merchants, improved sales efficiency, and reduced inventory pressure.
3.To society: The community** promotes employment, promotes community economic development, and is also good for the environment, because centralized distribution can reduce carbon emissions.
5. Challenges and prospects for the community**.
Despite the many advantages of the community, it also faces some challenges, such as how to ensure the quality of goods, how to improve distribution efficiency, how to deal with after-sales service, etc. At the same time, the competition in the community is becoming more and more fierce, and major e-commerce giants have laid out this field.
However, with the application of new technologies such as 5G and AI, the community** is expected to achieve greater breakthroughs. For example, through big data analysis, merchants can more accurately ** consumer needs;Unmanned delivery technology can further improve delivery efficiency.
In general, as a changemaker in the new retail era, the community ** has changed people's shopping Xi, and there is still huge room for development in the future.