E commerce live streaming gives digital wings to products

Mondo Technology Updated on 2024-01-28

Reporter Li Guangyin.

Correspondents Liu Donghui and Yang Shengnan report.

Of the 20 participants who came this morning, 15 decided to sign a contract with us. Recently, Dongying Shengxuan E-commerce, located in the Yellow River Estuary (Yigu) Live E-commerce Base in Dongying Economic and Technological Development Zone, organized a training-style recruitment to prepare for the next step of the company's live broadcast business expansion.

The Yellow River Estuary (Yigu) Live Broadcast E-commerce Base is a comprehensive live broadcast e-commerce base jointly built by the Management Committee of Dongying Economic and Technological Development Zone and Shandong Lanhua Group, which integrates short, live broadcast e-commerce, and live broadcast ** chain, and has been officially operating since August 2022.

Lijin County is a large sheep raising county in the country, but for a long time, the development of the sheep industry has been limited by the lack of volume, low visibility, and inability to drive local economic growth. The Yellow River Estuary (Yigu) live broadcast e-commerce base recruits the introduction of enterprises - Shandong Huge Vertical and Horizontal Culture Media adopts professional live broadcast operation methods, through the short ** to attract accurate customers, the Yellow River Estuary Tan sheep since then on the live broadcast e-commerce express, from the initial daily sales of two or three hundred sheep to more than two or three thousand sheep, the cumulative annual sales revenue of 2 billion yuan.

Dongying Economic and Technological Development Zone actively promotes the transformation and development of traditional commerce and trade to a digital economy, relying on platforms such as the Yellow River Estuary (Yigu) Live Broadcast E-commerce Base to cultivate the soil of the live broadcast e-commerce industry and build an industrial ecology that integrates production and sales, and interconnects online and offline. At present, the base has established an operation model of "one system, two centers, and five platforms", that is, to protect the legitimate rights and interests of consumers with a consumer service system, to improve operational efficiency with an industrial chain ecological platform and a live broadcast big data management platform, and to meet the various needs of live broadcast e-commerce with a public e-commerce service center, a first-chain selection center, a live broadcast operation center, a full-link training center, and a strategic cooperation center, so as to promote the healthy and orderly development of live broadcast e-commerce.

In the live broadcast base with a total construction area of nearly 6,000 square meters and a total of three floors, all kinds of commodities are dazzling, including drones, outdoor sports, Hanfu, high-end housekeeping, fishing gear, red wine, health care, cross-border e-commerce and ......More than 100 categories of goods "fly" into thousands of households through e-commerce live broadcast. At present, there are more than 100 registered enterprises in the Yellow River Estuary (Yigu) live broadcast e-commerce base, and the online data transaction volume has been 6 as of October300 million yuan, driving more than 200 employees.

Related Pages