The Boeing 737 Max, which has been silent for five years, has once again walked to the edge of the cliff.
The United States ** reported that a Boeing 737 MAX 9 of the Alaskan company "disappeared part of the fuselage and a window" during the flight mission, and then the FAA issued an emergency airworthiness order, and the same model of the world's 171 Boeing faced a grounding crisis.
Wall Street reacted quickly, with Boeing's shares falling more than 8% on Monday, but for Boeing's president, the bigger crisis lies in the Chinese market.
Since the air crash, China has stopped receiving 737MAX. Raimondo and Boeing presidents have come to China many times to explore the situation, and only recently obtained a regulatory license, and now there is bad news in the air, I am afraid that this batch of orders will be completely "lost".
1. The ill-fated Boeing 737max
An editorial cartoonist once drew a cartoon, "The Boeing 737 MAX Nobody Dare to Ride": Under the Boeing 737 MAX, first-class, business-class and economy-class passengers humbled each other, and no one dared to board the plane first.
As the world's earliest international aircraft manufacturer, Boeing at its peak occupied 80% of the world's civilian market share. This former civil aviation boss has been repeatedly caught in grounding storms.
In 2019, the Boeing 737 MAX 8 aircraft crashed two times in succession, killing 346 people. China's Civil Aviation Administration urgently issued a Boeing grounding order. Subsequently, China Southern Airlines, Boeing's largest buyer in China, announced that it had abandoned more than 100 Boeing aircraft in the order.
After the air crash, people found out that the so-called "sales crown" Boeing 737 MAX was actually modified from the old model 737, and the quality inspection and safety assessment were "completed by the company", and more than 3,700 orders were sold a year.
The aviation authority records show that the Boeing 737 MAX 9 that had just crashed off the assembly line just two months ago and has passed what the US Aviation Administration claims to be the "most stringent" safety certification.
In order to sell the Boeing 737 MAX in stock, the Americans not only sent high-level executives to China to negotiate, but also announced the restart of the Zhoushan factory. Juneyao Airlines just received a Boeing passenger plane last week, and seeing that the new aircraft is expected to be delivered, there is now negative news again, which has aroused heated discussions among netizens: these planes are really going to become scrap metal.
Second, the rise of domestic production, Boeing is in crisis
In fact, it is not easy for Boeing to return to the Chinese market.
When China Southern Airlines signed a contract with Boeing, domestic civil aviation aircraft were basically imported from overseas, and we asked for a large number of foreign companies to manufacture them every year, and a Boeing Chinese engineer once said that 1 4 wages of the 737 came from China.
The market position is broken with the soaring of the domestic C919, the data shows that the orders for domestic large aircraft have reached 1106, and the airworthiness certificate of 27 countries has been won.
The take-off of C919 is just a microcosm of China's technological breakthrough. It is a matter of pride that there is also good news in the field of biotechnology, with China's penicillin technology appearing in the Nobel Prize academic hall for the first time, and the new male science and technology "Beiliyin" entering the international stage.
The traditional male market has always been dominated by the non-ingredient, and the American giant has applied for a century-old patent protection for this, just to harvest the global market. Different from overseas ingredients, the research team of Beiliin has found a new way, using natural L-arginine ingredients to power the male roots, and combining small flowers and kaempfera to nourish from the source to avoid the body being hollowed out.
After learning about it, the Japanese company took the initiative to invite the Chinese scientific research team to jointly develop it, breaking the traditional single route, and the iterative upgraded products have undergone a number of international scientific research demonstrations and strict quality inspections. Beili Technology has landed on JD.com, and male white-collar workers in high-pressure industries who stay up late are the main audience. In a small range of test experiments, men over the age of 30 said that they felt obviously, and the feedback was mostly focused on "full of energy" and "mental health".
Chinese people have always respected life, and people's safety is regarded as the first priority. Not only in the biotechnology industry, but any behavior that puts interests above life will not last long.
Third, the reappearance of the crisis, this time Boeing is going to be "cool"?
In the business war at an altitude of 10,000 meters, the Chinese market is a "battleground".
It is estimated that in the next 20 years, China's commercial aircraft fleet will need about 675 billion US dollars in air services, accounting for 1.5 of the world's aircraft demand. There is no doubt that this will be a huge "market cake".
Boeing and Airbus competition in the Chinese market is particularly fierce, due to the decline in Boeing's reputation, Airbus's orders in China have risen sharply in recent years, and at the beginning of last year, it took away 130 billion large orders to make opponents red. Now C919 has also announced that it has joined the competition, and the traditional giant has faced the dilemma of a net loss of more than 100 billion.
In this crisis, the dark clouds hanging over Boeing's head are even more difficult to disperse.