This newspaper (chinatimesnet.CN) reporters Niu Xiaoou and Yu Jianping report from Beijing.
Entering the end of the year, SAIC Motor announced an important personnel change that attracted special attention.
A few days ago, SAIC Motor announced the appointment of three vice presidents: Jia Jianxu, general manager of SAIC Volkswagen, Jiang Jun, CEO of Zhiji Automobile, and Wu Bing, general manager of SAIC Passenger Vehicle Branch and CEO of Feifan Automobile, were promoted to vice presidents of SAIC.
Interestingly, the three new vice presidents are all post-70s. The "China Times" reporter checked the official website of SAIC and learned that SAIC currently has five vice presidents, namely Zhou Langhui, Lan Qingsong, Wei Yong, Zu Rujie and Yang Xiaodong. Among them, Zhou Langhui, Wei Yong and Yang Xiaodong are all post-70s, and the three post-70s generals also reflect the determination of SAIC Group to comprehensively rejuvenate and innovate from the side, and the "China Times" reporter learned from SAIC that this move aims to further accelerate the pace of innovation and transformation of the group's new track and promote the solid implementation of the three-year action plan for new energy.
The "post-70s" leadership team has become the backbone of the promotion strategy
According to public information, Jia Jianxu was born in 1978 and served as the deputy general manager and executive deputy general manager of Shanghai Yanfeng Johnson Seat, the deputy general manager of Yanfeng Automotive Trim System, the deputy general manager of SAIC Luxembourg (presiding over the work), the deputy general manager of SAIC Europe (presiding over the work), the deputy general manager of Shanghai Hong Kong (presiding over the work), etc., and is currently the general manager and deputy secretary of the Party Committee of SAIC Volkswagen.
Born in 1970, Jiang Jun served as the after-sales service director of the marketing department of Shanghai General Motors, the deputy general manager of SAIC Motor Manufacturing, the executive director, deputy general manager and executive director of the marketing department of the passenger car branch of SAIC Motor Group, the deputy secretary of the Party Committee and the secretary of the Discipline Inspection Commission of SAIC-GM, and the leader of the executive team of the project team of SAIC Motor Group. He is currently the Chief Executive Officer (CEO) of Zhiji Automotive Technology***.
Born in 1976, Wu Bing has served as the director of Shanghai General Motors' sales network development and training division, the director of Chevrolet's marketing division, the general manager and party branch secretary of SAIC Motor Group's insurance sales, the leader of SAIC's online car-hailing project team, and the general manager and secretary of the general party branch of Shanghai Saike Mobility Technology Service. He is currently the general manager of SAIC Motor Group Co., Ltd. Passenger Car Branch and the chief executive officer (CEO) of Feifan Automotive Technology.
Xu Jiaxin, an observer of the automotive industry, told the China Times: "As SAIC's management team becomes younger, the three new vice presidents will participate in the formulation and implementation of SAIC's strategic plan, play a positive role in promoting the company's innovation and transformation, and enhance the company's competitiveness and market share." At the same time, they will also be committed to cultivating more young talents for SAIC, building a younger and more professional management team, and laying a solid foundation for the future development of the company. ”
In Xu Jiaxin's view, the appointment of young leaders has been effective for SAIC's innovation. Jia Jianxu, general manager of SAIC Volkswagen, has made a series of strategic adjustments since he sat on the "top spot" of SAIC Volkswagen in February this year. In terms of sales volume and market share, we have formulated a clear strategic policy of "promoting fuel vehicles, stabilizing electric vehicles, and getting on Audi".
The reporter noted that while issuing the announcement of personnel changes, SAIC also clearly agreed to change the name of the company's "International Business Department" to "International Business Division". It aims to further strengthen the management functions of the "International Business Division" in the overall strategic planning of international operations, the strategic planning of overseas products and brands, the planning and management of major overseas projects, and the promotion and management of overseas bases, and further improve the organizational efficiency and promote the high-quality development of overseas business through the flattening of the organizational structure.
A study of Jia Jianxu's resume shows that he has rich experience in presiding over and developing the European market of SAIC's vehicle business, and the use of such talents is also of great significance to SAIC's future overseas business promotion.
The other two generals, Jiang Jun and Wu Bing, are also compound talents, with rich experience in technology, strategic management, sales, marketing, network management, and travel, and both of them lead two important sub-brands in the field of new energy. It is not difficult to see that SAIC has high hopes for these three vice presidents, hoping that under their leadership, SAIC will once again burst out of leading energy in the new automobile era.
Xu Jiaxin said: "The 'post-70s' leaders have rich industry experience and professional knowledge, they have experienced the rapid development of China's auto market, and have a deep understanding and insight into the trends and changes in the automotive industry, and will become the backbone of SAIC's strategic development." ”
Start the way to break the game in reflection
From an objective point of view, at a time when the industry is becoming more and more "volatile", the pressure on SAIC is also increasing day by day.
According to public data, SAIC's annual sales volume in 2022 will be 530260,000 units, down 2% year-on-year94%, which is the fourth consecutive year of negative growth. After entering 2023, SAIC still faces challenges. The latest data shows that from January to November this year, SAIC's cumulative sales volume was 438390,000 units, down 802%。It is worth noting that SAIC's annual sales target for this year is set at 6 million units, and the completion rate for the first 11 months is only 7307%。
Under such pressure, SAIC did not choose to escape, but faced the shackles and opened the road to break the situation in reflection.
In terms of the layout of going overseas, SAIC is also seizing strategic opportunities, insisting on promoting international operations in a systematic, planned and organized manner, and has been exploring differentiated paths to go overseas. With the launch of SAIC's first car designed for the global market, the MG4 EV, in the European market, SAIC's "going global" strategy has achieved remarkable results. Public data shows that in November this year, SAIC's overseas sales were 11780,000 units, a year-on-year increase of 605%, continuing to hit a new high for the year;From January to November this year, the cumulative sales were 106690,000 units, a year-on-year increase of 2078%。
At the same time, SAIC began to strengthen its "internal strength" and deepen the layout of the semiconductor industry chain. In June this year, SAIC Motor plans to jointly invest 601.2 billion yuan, jointly invested in Shanghai SAIC Xinju Venture Capital Partnership (Limited Partnership), of which SAIC Group subscribed and contributed 6 billion yuan, holding 998% share. The ** will focus on the upstream and downstream of the semiconductor industry chain, and chip-related key technology products driven by intelligent electrification and networking of automobiles. The purpose of SAIC's move is to improve the ecological layout of the chip industry, accelerate the localization of automotive chips, and obtain a reasonable return on investment. By investing in the chip field, SAIC can enhance its reserves in key technologies and products, achieve more independent innovation, and enhance product competitiveness.
In terms of the most important layout in the field of new energy, SAIC Motor released the "Three-year Action Plan for the Development of New Energy Vehicles" at this year's Shanghai Auto Show, that is, by 2025, the annual sales of SAIC's new energy vehicles will reach 3.5 million, an increase of 2 compared with 20225 times, with a compound annual growth rate of 50%, of which the proportion of independent brands in the overall sales of new energy vehicles will reach 70%.Basically complete the development power switch between the old and new tracks.
With the help of the group's concentrated efforts, SAIC Motor has begun to make progress in the development of new energy fields, and has gradually contributed to the group's sales growth. According to the data, SAIC Group's new energy vehicle sales exceeded 150,000 units in November, a year-on-year increase of 16%;Among them, Jiang Jun's high-end electric vehicle brand Zhiji sold 8,703 vehicles in November, a year-on-year increase of 1,33141%, with cumulative sales of 2780,000 units, a year-on-year increase of 51256%。In particular, Zhiji has now begun to appear the cohesion effect of fist products, the reporter noticed that in November, the sales volume of Zhiji LS6 was 8158 units, accounting for 93% of the brand's total sales74%。
In terms of product layout, SAIC Motor has gradually formed a group synergy, and the matrix is becoming richer. The two joint venture brands of SAIC-Volkswagen and SAIC-GM have deployed a variety of models in the new energy vehicle market, such as IDFamily, Buick E5, E4, etc.;In terms of autonomy, Roewe D7, MG Cyberster, Feifan F7, Feifan R7, Wuling Binguo, Baojun Yueye, Baojun Yunduo and Zhiji LS6, a variety of models are consolidating the new energy fundamentals for SAIC.
Talking about the current pressure of SAIC's development and the transformation and development of new energy, Zhang Junyi, managing partner of Oliver Wyman and head of automotive and industrial products, told the China Times: "The current pressure on SAIC is not small, not only to ensure profitability, but also to ensure the sales scale of the enterprise, and at the same time to improve the development of new energy, which is not easy. Therefore, SAIC is very active in various strategic reforms and business expansion this year, which is also the result of SAIC's careful thinking. ”
Regarding the impact and significance of the new personnel appointment for the group, Zhang Junyi pointed out that in the transformation stage of the automobile group, it is a routine operation to select a group of young cadres. In particular, new energy is equivalent to the "second venture" of traditional car companies, which needs to incubate their own internal "new car-making forces", the market itself is fiercely competitive and progressing rapidly, and consumers in the new energy market are younger. "SAIC Motor has given these brand leaders new positions, hoping to bring new solutions to problems with their momentum and creativity. ”
Editor-in-charge: Li Yanan Editor-in-chief: Yu Jianping.