Since 2015, when the refa beauty device was sold wildly in the market with its miraculous results and high selling price, no one thought that this baby would be in trouble. Nowadays, the throne that used to be 2,000 yuan can now be bought for only 99 yuan, and it is free shipping!This made many netizens who had spent a lot of money to buy Refa feel painful, and they all sighed that this was really the tears of the times.
The REFA beauty device has topped the sales charts in Asia, and even won the championship of the Japanese Cosme Awards, becoming an artifact that celebrities can't put down. However, its current *** is unexpected. The original price of 1990 yuan of the classic refa is now only 649 yuan, and the discount has reached about 3% off the original price. Other models of REFA have also been reduced in price. For example, the original price of 1890 yuan for the face and eye massager is now only 870 yuan, and the original price of 2390 yuan for the classic face lift body massager has also been reduced to 1270 yuan. **On the personal store** is as low as 159 yuan to 88 yuan. These ** are undoubtedly a huge stimulus for netizens who have spent a lot of money to buy REFA, "I am invincible and wronged", "It's really an IQ tax" has become their voices.
The *** of the beauty device refa not only made netizens who had emptied their wallets for it feel heartache, but also sparked extensive discussions and heated discussions. Many people have said that such a ** reduction makes them feel very lost, and they also wonder if they have been fooled when they bought it. A netizen said: "I knew that ** would be so cheap, so I didn't have to be in such a hurry to buy it in the first place." Another netizen joked: "No matter what, who isn't excited now?."”
Although the REFA beauty device was once popular, its doubts are endless. Some people think that the so-called microcurrent beauty is just an IQ tax, questioning the true effect of REFA;Some people also commented that refa is the "originator of the chicken rib world", and believes that its effect is not obvious. In addition, Refa has also been caught in a series of negative storms, such as *** exceedance, false propaganda and other issues, which also makes people doubt its quality.
The troubles of REFA beauty devices are not unique, in fact, the beauty device market is going through a reshuffle. Clarionic once swept the circle of friends as a cleansing artifact and was known as a word-of-mouth artifact. However, after four years of layoffs and rumors of bankruptcy, Corelli finally officially announced its closure. Procter & Gamble's beauty device brand, Opte, also shut down after two years of operation.
At the same time, domestic beauty device brands are rising rapidly. Tencent Investment, Xiaomi Group, IDG Capital and other institutions have entered the field of beauty instruments, promoting the rise of a large number of domestic cutting-edge beauty instrument brands. According to the data, the current domestic beauty instrument-related enterprises have reached 840,000 companies, more than half of which were established in less than 3 years.
At the same time, the state has also issued new regulations on the beauty instrument industry, which has accelerated the process of market reshuffle. Radio frequency beauty devices are included in the management of medical devices and need to be registered and recorded. This means that in the future, there will be some home beauty devices that originally existed in the form of home appliances, and they will no longer be able to continue to be produced and sold. The implementation of this new regulation will promote the integration and standardization of the beauty device market and promote the healthy development of the market.
Over the years, the best of REFA beauty devices in the market has aroused widespread attention and discussion. The REFA, which was once hyped for its ** and scarcity, has now hit rock bottom, which makes consumers who bought REFA earlier feel very heartbroken and helpless.
However, the reason for the REFA beauty device*** is not only the pressure of market competition, but also related to the problems of the product itself. A few years ago, the REFA beauty device was questioned for problems such as exceeding the standard and false publicity, which also led to doubts about its effectiveness and a decline in consumer trust.
At the same time, the domestic and foreign beauty instrument market is undergoing a process of reshuffle. On the one hand, domestic beauty instrument brands have gradually risen and received the attention and support of investment institutions. On the other hand, well-known brands such as Claire and Procter & Gamble have shut down one after another, reflecting the adjustment and change of the entire industry.
In addition, the state's regulatory policies for the beauty instrument industry are also gradually strengthened. The inclusion of radio frequency beauty devices in the regulations on the management of medical devices will further promote the integration and standardization of the market, and help promote the healthy development of the industry and protect the rights and interests of consumers.
Overall, the REFA beauty device is a combination of market competition and the problems of the product itself. With the reshuffle of the entire beauty device market, the rise of domestic brands and the strengthening of regulatory policies, consumers will have more choices and better product quality assurance. At the same time, consumers should also remain rational when buying beauty devices, do not blindly buy because of brand hype or low prices**, and need to make wise choices based on their own needs and the actual effect of the product.