In the blink of an eye, at the end of 2023, it is theoretically time for the public to take stock and welcome the bloody track of the New Year. But for the game track, especially the party game track, the war seems to have just begun.
One is the attacker, from Tencent TiMi Studio, whose new party game "Yuan Dream Star" was officially launched on December 15, and many players poured in for a while, which was well received by the market. In particular, the game has obtained the genuine authorization of "Fall Guys" and "Mankind Defeated", and there is a foundation of 1.4 billion funds promised by Tencent, and the momentum is very fierce.
One is the Defender, from NetEase Games, whose game is "Egg Boy Party". may feel the aggressiveness of competing products, and also launched an "Egg Pairing Festival" event on December 15, not only players have prepared various welfare activities, but the co-branded IP "Pleasant Goat and Big Big Wolf" has also returned for a limited time.
We found that this war of party games not only competes in the gameplay and picture quality of the game, but also extends to the IP. It seems that whoever can master more and influential IPs will hopefully capture more of the party game market in the future. You must know that the domestic party game track is very crowded, before "Yuan Dream Star", there are also NetEase's egg boy party, as well as "Goose and Duck Kill", "Space Werewolf Kill", "Sausage Party", "Beast Party" and other games, in this smoke-filled war, IP co-branding is also important**.
In addition to the Pleasant Goat, this year, the company has been attracting high-quality cooperation invitations, with domestic high-quality animations such as "Red Bean" and "Pig Man" inward, and ultra-popular Japanese special effects hero Ultraman and so on.
As a new game, Yuanmeng Star has achieved the ultimate in IP cooperation, and at the finalization party not long ago, it was announced that the cooperation of Hollywood's famous animated film "Kung Fu Panda" was announced. Players can start an adventure through Po in "Dream Star" and experience more exciting game content.
Based on the influence of genuine IP, "Yuan Dream Star" has been seeking more linkage cooperation. Within Tencent, it has been dreamily linked with the national-level mobile game "Glory of Kings" many timesOutside of Tencent, in addition to "Kung Fu Panda", it also has a multi-layer linkage with "Crayon Xiaoxin". It also announced that it has reached in-depth cooperation with Alpha Entertainment and Card Games, and will launch physical derivatives such as Yuanmeng Star themed cards, badges, and blind boxes.
In fact, the biggest beneficiaries of such an "IP battle" are ordinary players, who have a broader space and more choices in the experience of party games.