After Huawei's return as the king of the high-end market, many people thought that Xiaomi was the most affected and was likely to fall out of the top five in sales, but the actual result was incredible. Xiaomi's sales in China have also achieved soaring, Xiaomi 14 series monthly sales of about one million units, what is really hurt is another brand, not the Apple that everyone suspects, but the "small transparent" OPPO in the industry this year.
According to the latest mobile phone market data, OPPO's sales have been very bad in recent times, only 9The 7% share has not even broken through double digits, and even with the addition of the sub-brand OnePlus, the share is only about 11%. In comparison, Xiaomi's share is as high as 189%, and the shares of Huawei and Honor are also about 14%, and the gap is clear at a glance.
may also be affected by the decline in sales, OPPO has recently appeared in a confusing operation, hiring a large number of water armies to smear Xiaomi, Honor brands, and even full-time accounts to discredit competitors. In fact, the answer is obvious, OPPO thinks that Xiaomi has taken away its share, so it will frantically smear Xiaomi, hoping to attract back users.
But this approach is obviously a failure, any user likes cost-effective products, is OPPO competitive this year?In particular, the sub-brand OnePlus claimed to have received a subsidy of 10 billion yuan last year, and the three-year comprehensive profit margin can be 0, but the product competitiveness and cost performance have not gone up, but it has just taken advantage of the memory price reduction to make a wave of popularity.
This year, the mobile phone industry has returned to a normal state, and OnePlus's domestic sales have also been revealed5%。But in this case, OPPO can only hire a water army to complain about competitors, completely forgetting Boss Duan's original intention back then, and what about the honest operation of the big factory that said that it was good?
I really hope that OPPO will get back on track and compete with friends by fair and honest means, not those methods that cannot be put on the table. OnePlus is the only brand in the industry that admits to buying black friends of the water army, and hopes that it can be rectified in the future.