Sales plummeted, the iPhone price reduction cycle is coming, and domestic mobile phones are facing greater tests.
According to the figures for the first quarter of this year, Apple is the only iPhone model with an upward trend, and the decline in sales of Android models indicates that Android models are the losers in the whole world, and Apple is the only winner.
According to the first quarter released by IDC, the sales of China's three major mobile phone manufacturers fell by 17%, OPPO and vivo, sales fell by more than 20%, Samsung also declined, overall sales fell by 3%, and only Apple gained 2%.
The reason why domestic mobile phones are declining is mainly because their ** does not meet the ** on the market**, and now most of the domestic mobile phones have returned to about 3000 yuan, which is in stark contrast to many people who like cheap Android phones.
In the past two years, the development of domestic mobile phones has not been smooth, **constantly**, so that its sales have been declining: at present, sales in China are only 32.5 billion units, up from 440 million units in 2016. Xiaomi 11 U's ** was lowered to 3999, which shows that it has been recognized by users within 4000 yuan.
China's high-end aircraft are priced high, sales are poor, and barely squeeze into the top 10 of the best-selling listThe Redmi 9 A, a cost-effective model, has occupied the top ten in the national sales list since 2020, showing the recognition of Chinese people for domestic smartphones with high cost performance.
At the time of domestic mobile phone sales, Apple's local sales continued to grow, and in every quarter of 2021, its market share was higher than before, and after the ** downward revision of the iPhone 13 in 2021, it continued to maintain a good sales momentum, and customers lined up from the release of the iPhone 13 to the Chinese New Year.
Due to the big sales of the iPhone 13, 6 years later, Apple once again won the first place in the fourth quarter of 2021 domestic smartphones, which shows that even if it occupies an absolute advantage in the local area, its development in the United States is still difficult to contain.
But still not satisfied with this, since April, iPhone13 will continue to carry out more substantial price reduction, e-commerce companies to iPhone13 as the main means, the price is only 4829 yuan. This is undoubtedly Apple's consistent strategy, and now that it's May, the iPhone 13 price cut is in preparation for the iPhone 14.
With the continuous decline of the iPhone 13**, Apple's market share in China will rise again, and its world sales will also be greatly improved, and Apple will surpass Samsung this year to become the world's largest handheld device.
In stark contrast, the performance of domestic mobile phones has been sluggish in the past two years, and the continuous performance has led to a decline in their sales performance, and in the first quarter, Samsung's global sales fell by as much as double digits, and so did Samsung.
When domestic mobile phone brands are in a weak position, their choice is to continue to reduce ** and occupy more market share, or watch Apple continue to occupy their market, so domestic mobile phones will survive, and Cook is very enjoyable, watching his sales get better and better.