Recently, Adobe, which is familiar to all marketers and designers, released a "Creative Trends of the Year" report based on its 30 million creative cloud users to help creatives and marketers around the world better respond to consumer changes in the new year and improve the quality of brand marketing. (Reply to the keyword [adobe2024] in the *** background to ** the full report.) ）
In today's article, we will take a look at the creative trends that can help brands better connect and resonate with users in 2024.
Trend 1: A soothing rhythm
According to Adobe, 78% of consumers consider health to be a priority when traveling for leisure and plan to spend more on travel experiences.
With mental and emotional well-being set to become a global focus, design with soothing and regular visuals will bring a calming effect to the a**. Consumers will be welcomed when used in calming, relaxing designs in workplaces, retail spaces, outdoor facilities, social platforms, and the brand's own stand-alone stations, paired with soothing sound and quality.
Trend 2: Miracles and Joy
This creative trend also comes from how consumers react to their current environment. In today's challenging macroeconomic environment, consumers crave visuals that inspire awe, pleasure and glamour, and brands of all types can convey a sense of "simplicity" and "happiness" regardless of industry, and it is also a good choice to use artificial intelligence technology to create fantasy performances that exceed ordinary imagination.
Trend 3: Dynamic dimension
To win consumers' attention, try to seamlessly stitch together all dimensions and types of content without limitations. With the advent of the metaverse, AR, VR and other technologies, young consumers have gradually become accustomed to the combination of 2D and 3D or the design that breaks through the dimensional wall.
Trend 4: New nostalgia
2024 will see a return to the obsession with style, design and technology of the '90s and '80s. This trend comes from the aesthetic fatigue of modern creativity and the yearning for the past of the main generation of contemporary consumers.
However, brands need to note that this retro and nostalgic trend is not a complete copy of the style of the 90s and 80s, but should reimagine and interpret the retro lifestyle and expression with a modern eye, which is the creative trend of "new nostalgia".
Conclusion
In addition to the above-mentioned trends, Adobe's creative and creative tips for the design of this report include the ability to use imagination as much as possible based on real-life scenarios – such as levitating a quiet ball in a calm sea, conveying joy with a jumping AI cat, and letting crisscrossing pink viaducts dilute the oppressive feeling of urban facilities.
Both are important marketing materials, and we hope to share this report to bring more inspiration and inspiration to your marketing creations in the new year.