In the world of outdoor advertising, we are often bound by traditional ways of thinking and evaluating. But today, I'm going to tell you exciting news: break with tradition and let the numbers speak!Let's explore new ideas for OOH effectiveness evaluation!
According to the data, in recent years, the proportion of digital evaluation in the evaluation of outdoor advertising effectiveness has increased year by year, from 20% in 2018 to 60% in 2022. This data trend shows that more and more advertisers are recognizing the importance of digital measurement and using it as a way to measure ad effectiveness.
In addition to the year-on-year increase in the proportion of digital evaluation, the accuracy of digital evaluation in the evaluation of outdoor advertising effectiveness has also been significantly improved. According to the data, the accuracy rate of digital assessment has increased from 70% in 2018 to 95% in 2022. This data change shows that with the continuous development of technology, digital evaluation has become the mainstream way to evaluate the effectiveness of outdoor advertising.
Digital assessments offer a number of advantages over traditional assessments. First of all, digital measurement can monitor key indicators such as ad volume, click-through rate, and conversion rate in real time, so that advertisers can have a more comprehensive understanding of ad performance. Second, digital measurement can provide quantifiable data to support advertisers, giving advertisers a more accurate picture of ad performance. Finally, digital measurement can provide advertisers with the basis to optimize their advertising strategies to improve their advertising performance.
For example, a company uses digital measurement to measure the effectiveness of an ad after it has been run. By monitoring the data in real-time, they found that the click-through rate of the ads was low. After in-depth analysis, they found that the ad creative did not match the needs of the target audience. As a result, they quickly tweaked the ad creative and put it on the market again. It was found that the adjusted ad creative significantly increased the click-through rate, which led to improved ad performance.
Through this example, we can see the important role of digital evaluation in the evaluation of the effectiveness of outdoor advertising. Not only does it help us understand the performance of our ads more accurately, but it also gives us the basis to optimize our advertising strategies. In the future, with the continuous development of technology, digital evaluation will become the mainstream way to evaluate the effectiveness of outdoor advertising.
So let's embrace the new era of digital assessment together!Only through data can we better understand the effectiveness of outdoor advertising, so as to better serve brands and markets. So, let's work together to break the shackles of traditional thinking and speak with data!
With a huge database and massive data, we have tailored a unique advertising effect evaluation service for advertisers, and the report can be issued within 24 hours at the earliest. Mobao insists on using data to speak, and advertising should be "no data, no purchase!".”