The bustling shops, the bustling passenger flow, and the Wutian Old Street at night not only have a clear breeze and bright moon, but also the first choice for tourists to live at night. Why did Wutian Old Street, which was once "snubbed" by young people, suddenly become popular again?
Show a new look and create a new scene of antiquityA history of Dongou is half in the Tang River. In ancient times, Wenzhou was a famous water town, the rivers crisscrossed the territory, the two banks of the Wenruitang River are the fertile soil for generations of Wenzhou people to reproduce, Wutian Old Street is located in the heart of the Wenruitang River, north of Wenzhou Avenue, south of Ouhai Avenue, west to Longxia Road, east of Wenrui Avenue, a number of city avenues and rail transit blessings, the whole city is convenient and accessible, within 3 kilometers of mellow residential circle, about one million ** convergence, gathering a prosperous city.
Small bridges and flowing water, bluestone alleys, banyan pavilions and pavilions ......Standing on the stone steps at the head of the bridge, the scenes of Wutian Old Street are shining with golden light under the warm sun of early winter, and the memory of Wenzhou in ancient times shines into people's hearts. With water as the core, this old street shows the ancient charm of the historical Tanghe River, and the diversified river-dwelling life atmosphere, restores the criss-crossing water system landscape of the ancient city of Wenzhou to the public, and also attracts many tourists to come here to experience the unique charm of the Tanghe River.
There are modern, antique buildings, flowers and water, the environment is really good, and there will be more shooting locations to choose from. Ah Jun is a dance teacher in the local dance studio, and came to Wutian Old Street in order to shoot propaganda for the dance studio, he told reporters that the buildings here are antique, and there are many brightly colored check-in points, which are very suitable for filming locations.
Wutian Old Street inherits the concept of traditional Chinese ancient architecture in architectural design, from the construction method, the overall construction to the detailed materials, presenting the heyday of the Ming and Qing dynasties, the first period, and the new Chinese style of three architectural styles, it can be said that every brick and tile of Wutian Old Street can tell its own story, and the green bricks and tiles carry the cultural language of Wenzhou and the historical sound of 1600 years.
At the beginning of the construction, the team visited the old residential sites and old alleys and towns in Wenzhou, selected the old green bricks of Wenzhou, and selected the square dripping tiles with unique Wenzhou characteristics in the design of the eaves, in order to restore the charm of Wenzhou's ancient architecture and the thick sense of history, and also want to show the most prosperous side of Wenzhou's history to tourists. Mao Jietian, general manager of the Wutian Old Street project, introduced.
Wutian Old Street is built near the river, forming a meandering Jiangnan water town style, which not only retains the local early architectural characteristics of Wenzhou, but also integrates modern popular elements, and the new and old buildings face each other across the Tang River, nostalgic and at the same time exudes a fashionable atmosphere. Trendy shops, chic decorations, and the great beauty of urbanization have brought the old streets to life, and cafes, creative studios, and intangible cultural heritage handicraft museums have sprung up everywhere, attracting groups of tourists to explore.
Note culture and unlock the "new gameplay" of cultural and tourism integrationThe thousand-year-old Tang River, the century-old houses, and the architecture of Wutian Old Street are not only its unique landscape, but also its silent expression in the city of Wenzhou, and the injection of culture has integrated this ancient neighborhood into a new soul. Wutian Old Street takes young people as the main target group, redefines youth, fashion and trend, integrates the three main formats of culture and leisure, catering and entertainment, adopts the functional composite strategy of "tourism and entertainment + culture and leisure + residential community", condenses Tanghe culture, merchant culture and river residence culture, shoulders the mission of awakening the memory of Wenzhou, reviving the prosperity of commerce and renewing the lifestyle, and strives to reproduce the fireworks of the prosperous market in Wutian.
The slender forest is thin, and the trickle is more than the river. In the rolling and tumbling of the long river of history, the culture accumulated in Wenzhou has long been engraved into the eyebrows and bones of Wenzhou people, and integrated into the fireworks of Wenzhou people. In Wutian Old Street, Dongou Academy Art Center is a highlight of its cultural heritage.
In May this year, "Tang River Reorder, Wutian Born to the New - Wutian Old Street Video Art Exhibition" was launched in Dongou Academy, and the old ** that recorded the local ancient architecture and humanistic characteristics of Wutian was presented to visitors through a specially designed exhibition form. During the exhibition, the old people who used to live in Wutian often bring their children and grandchildren to visit here and tell them about the past and present life of Wutian Old Street. "We hope to hold some exhibitions that young people can understand, ** is the most intuitive way to express, so that the old people can remember the Wutian to the children in detail, why not the inheritance of the culture here?Mao Jietian told reporters that Wutian Old Street attracts tourists by creating open and rich characteristic scenes, allowing them to record the style of the old street with their lenses, and present the culture contained in the old street to the public in the most straightforward way.
Wenzhou is the hometown of the ancestor of the hundred operas, in the old street of Wutian, there is "a play", to create an antique "small theater" on the water, and invite professional teams to carry out classical opera performances such as Ou opera for free at a fixed time every week, imperceptibly rooted culture in the public mind, and help Wenzhou polish the golden business card of "the hometown of southern opera".
In addition, the entry of the two livehouses of Mengtian and Xiang gathers the trend of young people, brings visual and auditory extreme enjoyment with different styles, brings fresh Chinese culture to Wutian Old Street, and makes tourists' night entertainment life full of more infinite possibilities, and Wutian Old Street has become a new landmark for Wenzhou's new youth life, leisure and entertainment.
Gather business formats and continue the hot and lively trendAt dinner, the lights are on, and tourists taste the food in the restaurantAt night, the lights and shadows of the neighborhood change in style, and the outdoor singers show off their ...... singingBright neon and laughter, Wutian Old Street, a new business block integrating food, entertainment, culture and other elements, has brought a unique urban "fireworks" to Ouhai. According to statistics, from October 7th to November 26th, the passenger flow of Wutian Old Street reached more than 200,000, which is still showing a hot trend, but behind the popularity, how to continue the lively trend of Wutian Old Street has become a major issue to be considered.
The theme lantern of the Shangyuan Festival will create a strong and festive atmosphere for the New Year, and a high-value scene that collides and integrates traditional culture and fashion trendsThe Nianhua Festival creates the most lively and immersive Hanfu co-worker event in WenzhouThe Modern Festival is a great place for maverick young people to go to a summer-only carnival partyWutian Market has created an urban utopian ...... full of autumn aesthetics in Lao CaiWutian Old Street strives to create four major brand festivals, maintain the popularity of the block, and give birth to a consumption boom, so that the four major brand festivals will become the most valuable and sustainable cultural wealth of Wutian Old Street, and make Wutian Old Street the first choice for every Ouhai person to recommend play.
Wutian Old Street itself is an open commercial district, we have two open squares, and we often host a variety of events that can also help us attract traffic. Mao Jietian said that Wutian Old Street is constantly updating and creating various Internet celebrity scenes, so as to attract a large number of tourists to check in and take pictures. At the same time, merchants are urged to renovate and renovate themselves, innovate business models, and gather popularity with their own charm.
The team hopes to continuously improve the conditions of Wutian Old Street in the operation, and work with Ouhai to radiate the influence of Wutian Old Street to other neighborhoods in Wutian, and innovate to create a clustered business district, from better serving Wutian people and Wenzhou people to better serving foreign tourists. She said, "Each project has an incubation period of 3 to 5 years, once it takes root, it can be long-lasting, I hope that Wutian Old Street can not only reflect the value of a commercial street, but also hope to become a memory of Wenzhou people's life." ”
Source: Ouhai District Rong ** Center Author: Xia Zhenglan Cai Wenrui First Trial: Tu Xinru.
Editor-in-charge: Chen Chanjuan.
Supervisor: Wu Yuan.
Chief Review: Zhou Leguang.
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