The future development of the cod intestine industry is also influenced by a series of policy documents. **The Healthy China Action 2019-2030 clearly proposes to formulate nutrition and health standards based on food, promote the construction of food nutrition standard system, and develop nutrition-oriented food processing industry. On this basis, the National Nutrition Plan 2017-2030 emphasizes the transformation and upgrading of the nutritious food industry driven by reform and innovation, and the enrichment of healthy and nutritious food**. With the continuous increase in supervision, the cod intestine market will also usher in standardized and standardized development.
Facts**: Compiled from publicly available market information.
According to the Academia Sinica"2023-2028 Cod Intestine Industry Market In-depth Analysis and Development Strategy Research Report".According to the analysis, in recent years, cod intestines have begun to become a popular category in the children's consumer market, and the domestic cod intestine market size has shown a trend of increasing year by year, and the market size of cod intestines will reach 19 in 20208.7 billion yuan, and the market size of cod intestines will grow to 31 in 20224.8 billion yuan, a year-on-year increase of 271%。
At present, some companies in the cod intestine market have begun to build their brands from the perspective of long-term development of the industry and taking the opportunity of integrating the industrial chain. For example, the Yutai Group's Yuhui products are positioned in the high-end route, the quality is benchmarked against foreign children's food, and there is a cost advantage in the upstream of tuna raw materials, and the DHA content of tuna, high-quality protein, high calcium and selenium, and natural vitamins and other nutritional indicators are better than those of general cod. Since then, Yuwaii has fully grasped the trend of consumption upgrading in various fields of R&D, testing and marketing, and has also provided a reference for the development and transformation of many similar brands.
The implementation of the strategy of key customers in the cod intestine industry market.
First, the necessity of implementing the strategy of key customers
Adopt different marketing service methods, implement key customer strategies, and formulate the maximum and stable marketing strategy with refined marketing management services.
2. Reasonably establish key customers
Catering and hotel channel customers, supermarket sales channels have a large one-time purchase volume and a large purchase amount, and have been established as a special marketing service strategy for key customers.
3. Strategic management of key customers
1. The "customer ambassador" marketing service system can be adopted for catering and hotel channel customers. The "customer ambassador" marketing system specifically refers to the enterprise specially formulated the appropriate sales personnel for the "customer ambassador" (customer service team) to serve important customers, point-to-point service to customers, to provide a full range of services, customer ambassadors through the development of "diplomatic" activities, deepen mutual understanding and trust, strive for customer understanding and support, enhance friendship and cooperation. Customer ambassadors need to keep in touch with customers frequently, inform customers of the company's business progress in a timely manner, understand customer problems and requirements, help customers solve difficulties and problems, and provide customers with targeted after-sales service.
The customer ambassador system effectively maintains the relationship between the enterprise and customers, and brings a driving effect to the maintenance of the business and the growth of performance.
2. Adopt a frequent marketing plan service system for supermarket sales channels.
In line with the principle of intensive cultivation, the sales department of the cod intestine production enterprise should focus on the particularity of centralized procurement, numerous branches and concentrated products of supermarket channels, combined with the strategic idea of "marketing base", and focus on investment and support for key supermarket sales points, so as to maximize the output and share of key supermarket sales points.
According to the sales volume of cod intestines of each retail terminal, the overall store image and retail power, the willingness and loyalty of terminal construction, the shelf status of a full range of products, business reputation and maintenance, etc., the "ABCD" class is divided into five standards. Carry out reasonable resource allocation and clear management services for different levels of supermarket customers, enhance the market competitiveness of enterprises, maintain and promote the performance of different levels of supermarket customers, and firmly grasp and strive for market share.
Fourth, key customer management function
Under the hotel catering sales model, the enterprise should directly sign a purchase and sales contract with the hotel according to the sales strategy, and deliver the goods according to the terms of the contract, and sell with payment on delivery or cash on delivery. Under the supermarket sales model, the enterprise directly signs a purchase and sales contract with the supermarket according to the sales strategy, delivers the goods according to the terms of the contract, and settles according to the account period (generally 1-2 months).
Under normal circumstances, all hotel customers are all kinds of chain hotels and large, medium and small hotels, so all of them are settled through banks;The customers of shopping malls and supermarkets are all supermarket chains and large shopping malls, and all of them are settled through banksMost of the ** companies and ** companies among the wholesaler customers are settled by bank, and most of the individual wholesalers are settled by cash;The vast majority of the customers of food processing enterprises are settled through banks, and a small part are settled by cashThe sales of direct sales stores are all faced with the end consumer group, and all of them are settled through cash. AI assistant creation season
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