The collection is inspired by the brand's classic American DNA and combines traditional and modern elements of the Chinese New Year with a new promotional video that celebrates the Chinese New Year as a family reunion.
Amsterdam, The Netherlands (November 2023) – Tommy Hilfiger, a wholly owned subsidiary of PVH Group [NYSE**:p VH], announces the launch of the Tommy Hilfiger Year of the Dragon collection to celebrate the arrival of the 2024 Lunar Year of the Dragon. When the classic American cool is rejuvenated by the traditional oriental aesthetics, on the occasion of the Year of the Dragon, it means courage, strength and vitality. And that's at the heart of Tommy Hilfiger's ethos. Tommy Hilfiger Year of the Dragon collection is available in Tommy from December 1, 2023It will be available on the official website of COM and selected Tommy Hilfiger stores in Asia.
The collection includes a variety of **and**, a modern take on the classic style of Tommy Hilfiger and the vibrant atmosphere of the Chinese New Year. Highlights include reversible jackets, dresses, and track pants. In addition to the delicate dragon and jacquard motifs, the entire collection is dominated by red, symbolizing the happiness, success and good fortune that this traditional festival brings.
At the same time, the collection also launched children's exclusive clothing products. The product design combines the elements of the Year of the Dragon pattern, interpreting the classic American style and oriental aesthetics, so that the innocence and fun of children are perfectly blended with the brand's DNA. The Year of the Dragon series selects high-quality fabrics and fine craftsmanship design, on the basis of ensuring the comfort and safety required for children's wear, it is not only convenient for daily leisure and travel, but also highly suitable for the joyful atmosphere of the New Year's party, providing creative choices for children of all ages and parents to wear for their parents and children in the New Year.
The new series of commercials showcases the festive atmosphere of the Chinese New Year with families, and a modern blockbuster of the Year of the Dragon full of urban life was filmed in Shanghai. After participating in traditional ceremonies and celebrations around the city, the characters finally returned to their warm homes and shared a warm moment of Chinese New Year's Eve dinner with their families.
Following the Tommy x Miffy capsule collection in 2023, the Year of the Tiger capsule collection in 2022, and the Year of the Ox and Rat collections in 2021 and 2020, the Tommy Hilfiger Year of the Dragon collection is being launched again on the occasion of the upcoming Year of the Dragon in 2024 to convey the best wishes for the beginning of the Chinese New Year. Through the continuous blend of traditional oriental aesthetics and classic American academic style, it draws inspiration from multiple Chinese zodiac signs to highlight the brand's enduring fashion vitality.
Fans are invited to follow @tommyhilfiger on social **, pay attention to @rookie, and use topics such as tommyhilfiger and tommyhilfiger children's clothing to join the communication and interaction on social **.
About Tommy Hilfiger:
Tommy Hilfiger is one of the world's most recognizable premium lifestyle brands that has been inspiring and motivating consumers since 1985. Tommy Hilfiger creates an iconic style that blends classic and innovation, working with cultural shapers around the world to interpret the essence of classic American style with a modern twist. Tommy Hilfiger offers exceptional quality and value to consumers around the world, with two lifestyle sub-brands, Tommy Hilfiger and Tommy Jeans, offering product lines such as **, children's wear, denim, accessories and footwear, with an unwavering commitment to sustainability and inclusivity.
In 2022, the global retail sales of Tommy Hilfgier products were approximately $9.1 billion, and Tommy Hilfiger has more than 16,000 employees worldwide, an extensive sales network in 100 countries and more than 2,000 retail stores, including its online global *** Tommycom。PVH Group acquired Tommy Hilfiger in 2010 and has been helping the brand to expand its global presence and influence for long-term growth.
About PVHPVH is one of the world's leading fashion companies with strong ties with consumers in more than 40 countries. Its global iconic brands include Calvin Klein and Tommy Hilfiger. PVH's 140-year history has been underpinned by strong brand power, and it is the team's commitment and persistence to push the fashion industry forward. That's our power, that's the power of PVH.
About Yongxing Dongrun.
Yongxing Dongrun Garment Co., Ltd. was established in 2012 and is located in the beautiful coastal city of Xiamen. The company is a leading full-chain children's wear brand operator in Greater China, and has obtained licenses from Nike, Jordan, Converse, Levi's, Hurley and Polo Ralph Lauren in Greater China, and directly from partners Tommy Hilfiger and Calvin Klein in Chinese mainland. The company has carefully built a portfolio of world-renowned children's wear brands focusing on sports and fashion, and has integrated capabilities in design, production management and distribution of children's wear brand clothing, footwear and accessories to meet children's sports and life needs from head to toe.
The company mainly uses Rookie multi-brand collection stores, and cooperates with single-brand stores, and at the same time uses its own Rookie App, combined with third-party well-known e-commerce and other platforms, to provide physical and first-class experience to create an omni-channel network. The company uses an omni-channel and multi-brand strategy, data-driven digital infrastructure and flexible chain management to create value for brand partners and provide consumers with an excellent experience. Up to now, the sales network has covered most cities in Greater China, with more than 900 physical stores, providing consumers and their loved ones with intimate service and companionship in every interaction with Rookie.