The annual Pantone Color of the Year has finally been revealed.
In 2024, we welcomed the soft peach (13-1023 peach fuzz).
It's velvety and gentle peach, somewhere between pink and orange.
In the Korean drama "Ghost", it is said: Today you are lucky to meet such a soft-hearted god. 」
The sweet and soft peach also wants to give us a warm embrace in winter.
Since 2000, Pantone, the global authority on color, has chosen a color every year to represent the zeitgeist of the moment and propel it to sweep all walks of life and become popular around the world.
Wars, celebrity deaths, artificial intelligence, 2023 is a year full of uncertainty, and we are nervous and more concerned about ourselves.
Color becomes a mirror of mood, with dopamine popping in spring and summer, and Maillard rising in autumn and winter. The 2024 Color of the Year has been given a similar mission by Pantone:
I'm angry, what can calm me down?
The final selection of Soft Peach is a gentle peach color, as light as a dandelion.
When you see it, you may think of peaches, feathers, satin, blankets, blush, and even the color of the sky at sunrise or sunset.
Soft Peach reminds us to listen to ourselves and enjoy the tranquility of being alone.
At the same time, Soft Peach also calls for love in the center of the universe, carrying out the people seen in the dream of "Shimbashi Lovers", waking up to see them.
You want to reach out and touch the color, and that's a very important part of our message.As Pantone says, the soft peach's furry texture is instinctively reachable to touch, reminding us to step away from the two-dimensional screen and meet with others face-to-face in reality.
Peach is stereotyped as a feminine color, but it's now also co-opted into men's wardrobes, as evidenced by Dwayne Johnson's tuxedo jacket at the 2023 Oscars.
Therefore, in this era of the Internet that is always noisy, Rouhe Tao also hopes to arouse tolerance and empathy between people, and move towards a more love & peace future.
In making our choices for 2024, we note that the prerequisite for a fulfilling life is health, patience, and strength in a world that emphasizes productivity and achievement.Of course, the representative color of the year is not willing to stay on the concept, it is also a business for the public.
As always, Pantone has launched limited-edition merchandise such as cups and keychains for the 2024 Color, as well as a series of collaborations with other brands.
Old friend Motorola is back on the scene, last year it was a magenta phone, this year it's a soft peach phone, made from soft vegan leather, which claims to be very silky to the touch.
However, the phone doesn't seem to be easy to handle, not picking on skin color, but on character, and even Pantone says: For people with strong style and extroverted personality. As an i person, I can only go out and turn right without sending it.
Polaroid is also a surprise to join in, launching a limited edition i-type Polaroid film set, allowing photography enthusiasts to record the warm time spent with others.
Plus, there's wallpaper by Spoonflower, ruggable rugs, and cosmetics by Shades by Shan. The main focus is an abacus that you and I can both hear: surround everything in life.
In order to evoke more senses with color, Pantone invited several artists this time, so that the soft peach color also circulated in the clothing designer's clothing print, **sommelier's atmosphere**, and the artist's emoji.
Pantone also suggests that everyone can engage in soft peach-style activities, such as watching the sunset, taking art classes, attending book clubs, and chatting with friends while walking.
How to tell a story and how to monetize color, Pantone has set an example. In fact, in recent years, it has continued to carry out color crossover and play creatively, such as making apps, publishing magazines, opening hotels, opening coffee shops, etc., and playing with young people.
It's hard to say whether Pantone is predicting a pop or creating it with its own hands.
For Pantone, the 2024 color of the year has a different meaning. The announcement of Pastel Peach means that the collection celebrates its 25th anniversary.
Colors of the Year from 2000 to 2023.
Each year, they send a team of 10 people to spend an entire year traveling around the world to find color inspiration from different cultural perspectives such as food, cars, clothing, homewares, and more.
Capturing the spirit of the times with a certain color, or even hoping to use it to influence product design and consumer aesthetics, is not a small ambition, and it will certainly not make everyone pay.
But Pantone has stuck to it for more than 20 years, capturing a certain subtle collective emotion in an atmosphere of chaos and anxiety, so to speak, its comfort zone.
The bright 2019 color of Coral Orange represents concern and vigilance about climate change, and also makes people feel warm, reassured and intimate in the midst of change, just as coral reefs nurture marine life.
In 2017, the freshness of greenery echoes the greenery of everyday life and brings hope to people in a troubled social and political environment.
In addition to the just-announced 2024 Color of the Year, Pantone also released its Spring/Summer 2024 Color Trend Report in September this year, focusing on the trending colors at New York Fashion Week and London Fashion Week.
I have to say that Pantone is a bit talented in coming up with names: National Treasure Tea Red, Citrus Orange, Watercress Green, Desert Flower Pink, Champre Blue, Lilac Pink Purple, Marlin Blue, Lemon Sugar Yellow, Mint Green, Capri Blue.
Although there are more options, the core is no different from the soft peach: the desire for personal self-expression becomes the heart of fashion. 」
In 1965, the first PANTONE color matching system for art materials was released, and later PANTONE added color matching systems for pigments, plastics, powder coatings, screen technology, and textiles, establishing the most universal color language.
Color circulates among human designers in the form of a uniform color number, while in nature, it is a communication tool that transcends genders, generations, and geographies.
Color institutions, such as Pantone, give more and more ideas about color, elevating it to the level of spiritual need, but for most people, sometimes it is the first feeling.
Pantone's first color of the year was Cerulean Blue in 2000. The color of the sky on a crystal clear day echoes the millennial people's hopes for the future.
In the era when technology is really soaring, aesthetics are going backwards to retro. If the year 2000 is to embrace the unknown, and 2024 is to quietly look inward, our emotions need some gentle things to support, which may be the meaning of soft peach.