On December 11, the 2023 Guangzhou Design Week came to a successful conclusion. In this grand gathering in the name of design, many domestic and foreign designers, enterprises and institutions participated in the exhibition and exchange, which not only brought the new proposition of "design +" lifestyle, but also showed the trend and future of the home furnishing field and home appliance industry in the current era. Among them, the home appliance series has become the new favorite of China's high-end consumers with the advantages of personalization, sense of science and technology and functionality.
With the continuous deepening of consumption upgrading, users' acceptance of home appliance scenario purchase has been continuously improved, and the integration of home appliances has become one of the key trends in China's home appliance market. According to the research report of Aowei Cloud Network**, the domestic home appliance hedging market capacity will reach 176 billion yuan in 2023.
As a leading international brand of high-end artist appliances, Gorenje has started the layout of a set of products very early. Since 2008, Gorenje has launched designer co-branded home appliances, successfully integrating design aesthetics and product functions through cooperation with top international designers, and has won the Red Dot Award, known as the "Oscar" in the design industry, for 17 consecutive years. In this Guangzhou Design Week, Gorenje brought Gorenje by Starck and Gorenje by Ora-ITO two designer sets and a clean washing and drying set to make a stunning appearance, forming a powerful matrix of artist electrical products with the Volkswagen retro refrigerator, interpreting the perfect home aesthetics for users.
Technology empowersHigh-end glamour
The Gorenje Designer Suite integrates advanced technology into its products, and its powerful technology core provides consumers with a more efficient, convenient and intelligent experience. The designer package on display has been newly upgraded to show a high-end attitude.
The oven series products are equipped with 4The 3-inch TFT full-color touch screen and full-touch sliding control bring silky smooth cooking enjoyment. This series of products also has a variety of built-in cooking modes, whether you are a novice in the kitchen or a master of food, you can achieve one-click triggering in Auto automatic recipes, Pro professional mode, and My Mode memory mode, and easily unlock the infinite possibilities of cooking.
With core technologies such as "adaptive technology", "ion technology" and "vitamin fresh storage warehouse", the built-in refrigerator imported from the whole machine can not only intelligently adjust the temperature and sterilize efficiently, but also simulate the blue-green spectrum in nature, so as to achieve the best preservation effect while ensuring the fresh air in the refrigerator space and protecting the safety of family food in an all-round way.
Newly upgradedExplore functional boundaries
The newly launched Gorenje Purifying Washing and Drying Set continues the European Seiko manufacturing lineage, and the four European core technologies of "AirDry Healthy Fresh Air, NatureDry Low Gentle Dry, SteamCare Steam Care, and ConnectLife Intelligent IoT" bring unparalleled functionality and comfort.
With the concept of healthy cleaning and care, the healthy fresh air system simulates the natural air circulation process, and carries out full-coverage fresh air replacement for the inner barrel, door seal, washing and distribution box and other parts of the washing machine, so as to completely solve the pain points such as mold breeding and peculiar smell caused by poor air circulation inside the washing machine, and create a clean and healthy laundry environment. The Low Gentle Drying technology simulates the process of hanging clothes in the fresh air of nature by using temperatures as low as 32 degrees, and is equipped with a professional steam care function to gently care for the fibers and rejuvenate the clothes. The intelligent IoT function realizes the remote operation of the mobile phone application, and there are up to 16 kinds of refined clothing classification, and the laundry guide module support of 9 major stain classifications makes the laundry process easy and convenient.
Design BlessingsLight up the galaxy of art
On behalf of the top level in the field of home appliance design, Gorneje's suite of products not only has leading technology and excellent functionality, but also focuses on the aesthetic value of design, elevates home appliances to an artistic level, provides users with unique visual enjoyment, and creates a unique and elegant home environment.
The Starck suite was designed by Philippe Starck, one of the world's top three industrial designers. With his unique design concept and design language, he expresses the minimalist design style both elegantly and smartly. Among them, the high-end glass material is one of the most representative artistic symbols of this series, and the square door handle with Hermes orange color scheme is crystal clear and conjures up the beauty of life.
The ORA-ITO set is designed by the well-known brand LV and the designer of Vacheron Constantin, ORA-ITO. Incorporating futuristic elements and magical colors, the package presents sleek lines and a classic black and white color scheme, creating an artistic space with an industrial aesthetic.
The innovation and foresight of Gorenje home appliances in technology, function and design have brought users a richer and more diverse choice, creating a simple and elegant aesthetic space full of artistic atmosphere, which has become the standard of life for more and more Chinese elites. Through its continuous pursuit of excellence, Gorenje will continue to set the benchmark for the world's best design and lead a new revolution in high-end living in China.