Has BYD cut prices?Recently, many riders have been paying attention to this topic. In this regard, BYD said that this round of price cuts is not an official reduction, **limited to last month. When BYD began to "cut prices", it showed that the domestic auto market was really too volatile. So, why BYD?What are the implications?
In 2022, BYD's annual sales volume will be 186850,000 units, a year-on-year increase of 15246%。In 2023, BYD has set an annual sales target of 3 million units. The average monthly sales are 250,000 units, which is more than the annual sales of some car companies, which makes people "anxious" for BYD to see if it can be completed.
Now, 11 months have passed. From January to November this year, BYD's cumulative sales reached 26830,000 units. This means,To achieve the annual sales target of 3 million units, BYD only needs to complete 3170,000 units.
In October and November this year, BYD's monthly sales remained stable at more than 300,000 units. Therefore, BYD's breakthrough of 3 million vehicles in 2023 is a high probability event. Back to the topic of "price reductions,"Zhidian Car News believes that Chinese people are Xi of "buying up but not buying down", and "price reduction" is not suitable for the current BYD.
One thing to say, price reductions can indeed stimulate market demand, attract more consumers to buy, and can also win the favor of sensitive consumers and weaken the competitiveness of competitors. At the beginning of this year, many car companies couldn't hold back their mood and started a wave of price cuts.
However, price reductions are a double-edged sword, and they can also change consumers' expectations of the brand, and even overdraft the future. In the face of price cuts by car companies, some consumers have taken countermeasures to hold on to their currencies and wait for purchases. If you buy now, you will worry that there will be a bigger discount in the future, and you will be afraid that you will "buy at a loss".
More importantly, "buying up, not buying down" is a deep-rooted consumption concept of Chinese people。BYD's production capacity was limited last year, and it took several months to deliver the car, which made it more popular. Since the beginning of this year, BYD's production capacity has been greatly increased, and while the delivery time has been shortened, it may make consumers "hesitate".
In addition, Wang Chuanfu, chairman of BYD, recently said: "We must work with Lenovo to build a smart future." In this regard, BYD said that this is Wang Chuanfu's congratulations to Lenovo New Technology Innovation Conference in 2021**, and there is no substantive content.
Zhidian Car News believes that there is no lack of precedent for the cooperation between automobile manufacturers and intelligent technology companies, but considering Lenovo's technology accumulation and brand reputation, BYD needs to be more cautious. If there is, grasp it. It's better if there is no substance, don't stumble into a thousand hatreds.
Afterword
With unremitting efforts, BYD continues to refresh everyone's cognition, but whenever there is a little turmoil, it will inevitably cause an "uproar". Even if "there are talented people in the country, each of them will lead ** for a certain number of years",It is hoped that BYD can develop steadily, continuously introduce new technologies and new products, maintain its leading position in the industry, and realize the dream of China's automobile power.