A few days ago, the return of Zhejiang Shengli Theater, which had been closed for two years due to internal renovation, caused a great repercussion in Hangzhou. On the day of the re-performance, a large number of audiences poured into the theater, and the atmosphere was very warm.
Why can a theater that is not large, has an outstanding appearance, and the stage is not gorgeous, so many audiences miss it?
Some people may say that it is because it is "old" enough. Yes, the Victory Theater is 89 years old, and it has indeed left many unforgettable memories for the audience in the long years. However, will "old" be favored by the audience?Throughout the country, there are countless old theaters that have long been closed or even closed.
As a long-term journalist who has been running the cultural line for a long time, I think the reason why the Victory Theater is remembered by the audience is because it has three magic weapons.
Clear market positioning is the first magic weapon. "I want to watch the play, until victory!"While juggling a variety of performances, the Victory Theatre has always focused on traditional opera performances. Over the years, Yao Shuijuan, the "Queen of Yue Opera", Zhou Chuanying, a master of Kunqu Opera performing arts, Shang Changrong, China's first "Plum Blossom Award" actor, and many other Liyuan masters have appeared here, and countless famous national opera troupes have appeared here.
A good performance experience is the second magic weapon. However, for the audience, especially the theater fans, the small theater means that they can be closer to the stage, can hear the actors' singing more clearly, can appreciate the actors' performances in more detail, and can even capture the subtle expressions and demeanors on the actors' faces, and make eye contact with the actors, such a theater viewing experience is immersive.
Warm emotional blending is the third magic weapon. Over the years, the Victory Theater has always maintained a close emotional communication with the audience. The ticket price is always the ticket price for the people, so that the audience who loves the drama can "afford" it, and it really shortens the emotional distance with the audience. In addition, the stage of the Victory Theater is not only provided to professional troupes, but also allows opera ticket holders to perform on stage from time to time, and such in-depth exchanges and collisions have greatly deepened the emotional connection between the audience and the theater.
The return of the Victory Theater is a blessing for Hangzhou theater fans, and I look forward to it getting better and better. At the same time, I believe that the vigorous comeback of such an old theater can bring some useful inspiration to the industry peers.