With the continuous expansion of the film market and the increasingly fierce competition, theater scheduling has become an important factor affecting the box office and reputation of films. So, who is in charge of the theater's film scheduling?This article will reveal the mystery of the theater's film schedule.
1. Responsibilities of the scheduling manager.
In a cinema, a scheduling manager is a professional who is responsible for developing a film screening plan. They need to formulate a reasonable film scheduling plan based on various factors such as market research, film quality, and theater venues. The scheduling manager needs to analyze the box office prospects of different films through detailed market analysis and audience feedback, and adjust the screening plan in a timely manner according to the actual situation. In addition, the scheduling manager also needs to communicate and coordinate with the film distributor, cinema company and other parties to ensure that the film is released on time and receives the best box office returns.
2. Requirements for the scheduling manager.
As a scheduling manager, you need to have a wealth of knowledge of the film industry and a keen market insight. They need to understand the dynamics and trends of the film market, grasp the audience's viewing needs and tastes, and be able to formulate corresponding screening plans according to the characteristics and selling points of different films. In addition, the scheduling manager also needs to have excellent communication and coordination skills, and be able to establish a good cooperative relationship with all parties to obtain more resources and advantages for the theater.
3. The workflow of the scheduling manager.
1.Market research: Film scheduling managers need to understand the current dynamics and trends of the film market, as well as the audience's viewing needs and tastes through market research. They need to pay attention to information such as film festivals, screenings, and word-of-mouth communication in order to keep abreast of market changes.
2.Make a scheduling plan: Based on the results of market research and the actual situation of the theater, the scheduling manager needs to formulate a reasonable scheduling plan. When making a plan, they need to consider factors such as the quality of the film, box office prospects, audience base, and the theater's own venue and facilities.
3.Coordination and communication: The scheduling manager needs to communicate and coordinate with the film distributor, cinema company and other parties. They need to know about the film's schedule, promotional strategy, and distribution requirements so that they can better plan their screenings. At the same time, they need to work closely with the rest of the theater to ensure that the film is released on time and receives the best possible box office returns.
4.Adjust the screening plan: During the release of a film, the scheduling manager needs to adjust the screening plan in a timely manner based on market feedback and box office performance. If a film does not perform well, they need to analyze the reasons and take timely measures, such as increasing publicity efforts and adjusting the schedule of screenings. If a film is doing well, they need to increase the number of screenings and the number of films scheduled to maximize box office revenue.
5.Data analysis and summary: After the release of the film, the scheduling manager needs to conduct an in-depth analysis of the box office data and summarize the experience and lessons. They need to analyze the audience and market performance of different films in order to better plan for future films. At the same time, they also need to pay attention to information such as audience feedback and word-of-mouth communication, so that they can adjust and improve their film scheduling strategies in a timely manner.
In short, the scheduling of cinemas is a complex and important task, which requires a professional scheduling manager to be responsible. They need to make a reasonable scheduling plan according to market dynamics and audience demand, and communicate and coordinate with all parties to ensure that theaters get the best box office revenue. In the future, with the continuous development and change of the film market, film scheduling managers need to continuously improve their professionalism and market insight to cope with the increasingly fierce market competition.