Lei Jun may be worried that on the day when Xiaomi Su7 is really listed, he can't help but shout "**expensive" like Li Jiaqi, so he spent an afternoon to vaccinate possible users - 990,000 impossible, 1490,000 is also impossible.
Yesterday, Xiaomi paid tribute to the brand but did not pay tribute to Geely's "little turmoil", maybe it is just one of the countless episodes in the 1003 days since the official announcement of Xiaomi Auto, but if you want me to say,China's smart electric vehicle industry may really pay tribute to Lei Jun
You are busy fighting and killing, but Lei Jun is really doing popular science for the majority of consumersWith such a powerful pile, it really can't be sold cheaply
I don't know that yesterday it was set for 20 Krypton 007An Conghui, who has 990,000 "jumping prices", will he sigh when he sees this, after all, in terms of technical strength, Zeekrypton 007 is not inferior to Xiaomi Su7 at all.
I think Lei Jun is a real person with a real temperament, China's automotive industry will be so bloody in 2023, 800V high-voltage platform, 100 degrees + large battery, 8295 chip, LiDAR These hardware are piled up, for the majority of ordinary consumers, I am afraid they have no time to digest these contents, let alone recognize how valuable these technologies are.
Just say that there is no high-voltage platform for Volkswagen ID7 Sold in Europe is twice as expensive as in China, that is not enough impact, on the contraryLei Jun's "Open Class on Automotive Technology" in the afternoon "broke apart" various technologies and told them that China's smart electric vehicle technology is really a huge breakthrough in 2023
Really, such a powerful Chinese electric vehicle industry should not be bound by the involution of the best.
It's just a "tribute" to the Porsche Taycan that was launched in 2019 from beginning to end, do you say that Xiaomi's technology is advanced or not?
In 1003 days, Xiaomi stood in the first echelon of technologyI suggest that all car ** people, if you have time, you should listen to the first half of the Xiaomi technology conference, Lei Jun has very good speech skills and conference organization skills, so that even car novices can understand the technical development route of smart electric vehicles.
Even the press conference itself, even if you watch the live broadcast in front of the screen, you will not miss any details of the live PPT.
This is indeed something to learn from the automotive industry.
Sometimes people in the automotive industry are accustomed to professional technical terms, so that they continue to output at the press conference, but ordinary consumers see it in a fogLei Jun was able to use a storytelling method to tell the obscure technology to ordinary people in a simple way, completing the popularization of science for smart electric vehicles
And if you summarize the technical level of Xiaomi SU7 in a paragraph, I want to say that it is the current head level of the industry, but it is somewhat missing some surprises.
Why?
First of all, Xiaomi believes that the core technologies of smart electric vehicles include: electric drive, battery, large die-casting, intelligent driving, and intelligent cockpit. Indeed, the technology applied by Xiaomi Su7 represents the development trend of the industryPerhaps it is also the advantage of latecomers - they can stand on the shoulders of their predecessors
In terms of electric drive. Xiaomi has released three products: the V6 V6S, a 21,000rpm super motor, a 27,000rpm V8S in 2025, and a 35,000rpm rotor technology pre-developed in the laboratory.
Lei Jun explained the significance of rpm to the performance of electric vehicles, and then used the Porsche Taycan and Tesla Model S Plaid Edition as benchmarks, which immediately made people understand Xiaomi's technical strength.
However, Lei Jun said that Xiaomi has found two top partners in the industry - UMC and Inovance, so we saw the introduction of "** high-power powertrain" on the official website of Inovance Technology, which wrote the words 20,000rpm.
Battery-wise. Xiaomi has an 800V silicon carbide high-voltage platform with a maximum voltage of 871V, and at the same time self-developed CTB battery technology, and jointly developed a battery pack with CATL, with a platform ceiling of 150kWh, a mature system of 132kWh, and a volume efficiency of 778%, Xiaomi says it is the highest volumetric efficiency in the world.
Perhaps seeing this, we should understand why Xiaomi does not pay tribute to Geely, because the "Golden Brick Battery" released by ZEEKR half a month ago officially said that the volume utilization rate reached 837%
As for the 150kWh battery pack, Li Bin has completed the actual test of more than 1000km range in the ET7 equipped with this capacity battery;And the 101kWh Kirin battery that the SU7 is actually equipped with, Nezha and Ideal have also been announced earlier.
The inverted battery cell technology designed for safety is indeed eye-catching, especially with Lei Jun's speech art, so that ordinary consumers can really feel Xiaomi's efforts for battery safety, but in fact, SAIC's earlier release of the "Rubik's Cube Battery" also applies a similar concept, but it is just "side-spraying".
Lei Jun also made the matter of heat pump air conditioner very clear this time, in fact, although many brands have been equipped with heat pump air conditioning, but I don't know whether traditional car people think this technology is too ordinary or what, few people explain it clearly, so that many consumers have little understanding of what heat pump air conditioning is.
Comparing the working conditions of some brands of heat pump air conditioners, it can be seen that the dual-mode heat pump of Xiaomi cars can still work even at an ambient temperature of -20, which is indeed a bit powerful.
As for the "challenge to the king of winter trams",Xiaomi did not disclose in the endSU7What is the winter endurance achievement rate,Maybe this matter still has to be handed over to the car emperor to test it。
Large die-casting technology.
This innovation, which was first proposed by Tesla in the production and manufacturing process, has also been carried forward by Xiaomi. The integrated die-cast rear floor reduces 840 solder joints, reduces interior noise by 2db, and reduces weight by 17%, which greatly improves both production efficiency and product experience.
The field of die-casting machines is indeed the highlight of Made in China, and the super-large die-casting machines used in Tesla's factories in Shanghai and Texas are all produced by China's LK Group, which in 2011 completed the acquisition of IDRA, one of the six die-casting giants.
In fact, Weilai and Wencan shares, Xiaopeng Motors and Guangzhou Hongtu, Gaohe Automobile and Tuopu Group have integrated die-casting technical cooperation, and 9000 tons of die-casting equipment has achieved technological breakthroughs in the industry, Xiaomi has also publicly tendered for integrated die-casting equipment, and the winning bidder may be Haitian Precision.
Intelligent driving.
It may not be too difficult for Xiaomi to achieve its goal of entering the first camp of the intelligent driving industry in 2024. To this end, Xiaomi has set up a team of more than 1,000 people, with a total investment of 4.7 billion yuan in the first phase, more than 200 test vehicles, and a test mileage of more than 10 million kilometers.
As a comparison, Xiaopeng and the ideal intelligent driving R&D team are also about the same size, and as a latecomer, Xiaomi can also directly skip the previous groping and do it in one step, using the latest BEV+Transformer+Occupy the network and large model of autonomous driving technology.
Judging from the ** displayed at the press conference, the automatic parking of mechanical parking spaces and the valet parking of long-distance complex parking lots have indeed reached the current leading level, and the test performance of NOA in urban areas is also smooth.
It's just that 1 lidar, 11 high-definition cameras, 3 millimeter-wave radars, 12 ultrasonic radars, and two NVIDIA Drive Orin high-computing power chips are destined to make the cost of this system not too low.
Finally, Xiaomi's most advantageous smart cockpit.
As one of the few companies in the industry with a complete mobile phone ecosystem, it would be strange if Xiaomi could not do the industry's top in the field of smart cockpits, but there was a foreshadowing of Huawei's Hongmeng cockpit, which made Xiaomi's surging OS somewhat amazing.
But I'd like to mention a few highlights.
For example, the support for the Apple ecosystem, in the current environment where the car smart cabin is generally moving towards a closed ecology, Xiaomi provides Apple users with cockpit access including carplay and airplay, and can even use ipad to control the car machineYou must know that if you want to cooperate with Apple, it is not an ordinary trouble, Xiaomi is willing to work hard, which is enough to see its magnanimity and temperature
The development of the intelligent cockpit to the present,It is more of a competition of details,Relying on Xiaomi's strong ecosystem and hardware system,In the field of intelligent cockpit, Xiaomi Su7 has indeed created more possibilities,It also makes people look forward to competing with Huawei Hongmeng cockpit。
Although the concept of various docking interfaces is not new, compared with car companies to make software, Xiaomi's experience must be better. What's more, Xiaomi, which has rich experience in the ecological chain system, has a reason to bring users imaginative expansion possibilities through the cariot ecosystem.
ActuallyWhen you look at the example of the seamless flow of mobile phone and car machine content, as well as the opening of the application ecosystem, you may be able to understand why NIO wants to make a mobile phone. Of course, Xiaomi, with its much larger size in the mobile phone market, will make this experience accessible to more users.
Finally, just like every brand has its own technological architecture, Xiaomi's platform architecture is named Modena. Lei Jun's design goal for the team is 100 "firsts".
1. Only. First, the most".
Lei Jun said that he would invest ten times and build a good car seriously, and I think he should have done it from the su7. It cannot be said that it is "far ahead".But at least in the face of market competition in 2024, the basic market of SU7 will not suffer losses and is in the first echelon of the industry
Just seeing this, I still want to raise a logical question: if you have the determination and money, you can become the world's No. 1 in three years, then why was you so desperate when you decided to build a car?And in this world, there are both determined and rich, I am afraid that it is not only Xiaomi. So, is it difficult or not to build a car?
Get rid of "99 free shipping", but the force is too strongLei Jun struggled to interpret the technical strength of Xiaomi cars, and netizens brushed "99 free shipping".Lei Jun said in the second half of the press conference don't think about 990,000 or 1490,000 words, maybe it was told by the staff at halftime
We can understand Lei Jun's anxiety, after all, as a newcomer in the automotive field, it is not easy to say whether Xiaomi's brand accumulation in the ICT field is positive or negative assets, and it is not full of brand premiums like Huawei.
Really let Lei Jun make 990,000 yuan of electric vehicles, I am afraid that with Xiaomi's system capabilities, it is impossible to come up with products that are both competitive and profitableIn fact, not only Xiaomi, but most car companies can't do it.
WhileTo roll up the electric vehicle market of more than 200,000, Xiaomi must be convincing enough- After all, even if there are "black fans" deliberately making trouble, you can also find a phenomenon, from Officer Lei to the present, in the various rumors about the price of Xiaomi cars in the market, there is no "2" to start with.
In order to tell a good story, Lei Jun moved out of the designer team and used a large space to tell the design story of Xiaomi.
Lei Jun said that the design of the SU7 was overturned three times, and the designers initially wanted to make all kinds of highly innovative designs, but they were all rejected, and finally decided to make a design that is durable and can stand the test of time.
And throughout the history of automobiles, if there is any design that has lasted for decades, one is the Mercedes-Benz big G, and the other may be Porsche. Of course, the design of the big G can't be moved, so the classic can only be Porsche.
From the birth of the Porsche 901 prototype 60 years ago to the launch of the Taycan in 2019, Porsche's silhouette design continues to this day, and it is truly classic.
It is also difficult for the designer team to add so much mental journey to the "time preservation meter", 3 times the wheel axle ratio and 2 times the wheel height ratio, which is probably the principle that many automotive design students understand, and the su7 is like a sports car because sports cars are pursuing that ratio, which is somewhat weak.
As for spending so much time talking about wind resistance, why don't you see how the Mercedes-Benz EQS, which pursues wind resistance to the extreme, performs in the market?Or the controversy over the ideal mega?
The emphasis is on driving pleasure, sports passion, sports car performance ......It can only be saidIn this market, none of the more than 200,000 pure electric cars sold with driving control as a selling point can sell well, even if it is a BYD seal, in the end, it has to pull a DM-i model with a completely different platform to save respect.
In addition, it is recommended that Lei Jun's copywriting team also learn more about the history of the automotive industry.
Said stream ** rearview mirror regulations do not allow - Lotus Eletre has been delivered to the user;Said semi-hidden door handle design is afraid of being frozen in winter, Volkswagen IDDon't say it first, do you want to see the frameless car door frozen?
It is said that adjusting the tail wing according to the vehicle speed, actively adjusting the grille and air spring is "aerodynamic adaptation", and I am afraid that the coffin board of the fuel vehicle will not be able to hold it down;
When it comes to su7, there are only 33When the braking distance of 3m, the Porsche Taycan was also placed together on the PPT, so I was afraid that everyone would not recognize how similar these two cars were
Isn't it good to say that "only talk about technology, not about products"?
I don't know if it's because the release of ZEEKR 007 made Lei Jun a little nervous, so that half of the time was spent talking about products at the entire conference, and the part of talking about products made many guests retreat in advance.
It is said that the car market at the end of the year is lively, but calm down and analyze, in fact, the most direct competitor with Xiaomi SU7 is ZEEKR 007.
Since there are still a few months to go, you might as well think about how to talk about the product.
Large corporate perspectiveLei Jun previously said in an interview with CCTV: "I'm particularly worried that it won't be popular, and everyone won't buy it, so you must be very worried about this;."What's more worrying is that if everyone comes to buy it, it will take a year or two to wait, and they will definitely be scolded miserably, which is actually a variety of very anxious emotions. "I can feel this anxiety after watching the whole press conference, but I think the anxiety of making everyone wait a year or two may be too much. In fact, why Xiaomi's car can attract so much attention and topics is actually a "desire" for change in the automotive industry. Just like a practitioner of a traditional car company said: ".This is the best era for car people, the uncertainty of the industry means new opportunities, five or six years ago in the automotive industry, I could see at a glance that I was retiring, and now in the automotive industry, I may graduate tomorrow。WhileDetermined to end at this time, Lei Jun and Xiaomi are definitely worthy of respect。In fact, it is precisely because of these new forces that we can see the new possibilities and infinite imagination of the automotive industry. Building a car is only the first step, how to sell a car?How to sell cars sustainably?Even if he asks the world, he has actually stepped on a lot of pits, not to mention the bitter history of blood and tears of "Wei Xiaoli". There are too many stories that are applauded or not, not to mention, Xiaomi's technical story today, it is still unknown how many people can be persuaded to pay - no, someone on the Internet will talk about it immediately, Lei Jun said 99 and 149 is impossible, but 19 is not said9. Impossible. It's a long way to go. Bless Lei Jun, bless Xiaomi.