Since the rise of live broadcast e-commerce in 2016, after several years of development, it has become an Internet cultural phenomenon with the participation of the whole people. However, with the gradual saturation of the market and the diversification of user needs, it has become difficult for traditional live broadcast methods to meet the needs of audiences. So, what are the new ways to play live now?How to increase live streaming turnover?This article will answer them one by one.
1. Live streaming + e-commerce: create an immersive shopping experience.
The model of live broadcast + e-commerce has become a mainstream live broadcast method. Through live broadcast, the anchor can display the characteristics of the product and how to use it in real time, providing the audience with a more intuitive and vivid shopping experience. In order to increase turnover, streamers can focus on the following:
Selection: Choose products with a wide audience, good quality, and ensure adequate inventory and logistical support.
Scenario-based: By arranging live broadcast scenes, matching backgrounds, etc., to create an atmosphere related to commodities and enhance the audience's sense of immersion.
Interaction: Actively engage with your audience, answer their questions, and increase their sense of engagement and trust.
Preferential activities: Hold limited-time discounts, full reductions and other preferential activities to stimulate the audience's desire to buy.
2. Live + Education: A New Model of Online Education.
With the development of education, more and more educational institutions and individuals have begun to try to apply live broadcast technology to the field of education. Through live streaming, students can interact with teachers in real time, ** course demonstrations, and improve learning results. In order to increase turnover, streamers can focus on the following:
Course quality: Make sure the course is informative, in-depth, and easy to understand.
Teacher qualifications: Choose experienced and well-reputed teachers to teach and increase students' trust in the course.
Interactive teaching: Through real-time Q&A, group discussions, etc., increase the interaction between students and teachers, and improve students' enthusiasm for learning.
Course pricing: According to the market demand and the quality of the course, reasonable pricing is used to attract more students to buy the course.
3. Live broadcast + entertainment: Diversified content attracts audiences.
Entertainment content has always been an important part of live streaming. Through live broadcast, the audience can meet their leisure and entertainment needs through various entertainment programs such as conferences, game competitions, and talk shows. In order to increase turnover, streamers can focus on the following:
Content innovation: Constantly innovating and trying new program formats and content to meet the tastes and needs of the audience.
Star effect: Invite celebrities, influencers and other celebrities to participate in live programs, and use their influence and fan base to increase the number of viewers and interaction.
Interactive links: Set up interactive links in the program, such as **, answering questions, etc., to increase the audience's sense of participation and stickiness.
Membership system: Establish a membership system to provide additional benefits and benefits for members, and increase their willingness to pay and loyalty.
4. Live broadcast + public welfare: convey positive energy and social value.
Live streaming technology is also widely used in public welfare undertakings. Through live broadcasting, people can learn more intuitively about the situation of public welfare projects, and increase their attention and participation in public welfare undertakings. In order to increase turnover (in this case, participation and influence of charity activities), streamers can focus on the following:
Authentic presentation: Truly present the actual situation of the public welfare project and the problems that need to be solved, and increase the audience's understanding and trust in the project.
Interactive participation: Encourage the audience to participate in public welfare activities, such as donations, charity sales, etc., to increase their contribution and participation in public welfare undertakings.
Positive energy dissemination: Convey positive energy and social values through live broadcasts, and promote the core values of socialism.
Influence communication: With the help of social channels such as social **, share live broadcast content to more people and expand the influence and coverage of public welfare undertakings.
In short, the live streaming market is becoming more and more mature and diversified. Whether it's e-commerce, education, entertainment, or public welfare, live streaming technology can be used to improve business effectiveness and user engagement. The key to increasing turnover is to identify the target audience, create high-quality content, increase engagement and make the right use of various marketing tools. At the same time, with the continuous advancement of technology and the continuous change of market demand, we also need to continue to innovate and improve live broadcast methods to adapt to the changes in the market and the needs of users.