Founded in 1978, Taishan Sports has been doing business without distractions for 45 years, starting from a family workshop that sews sports mats by hand, achieving a historical leap in innovation and development, and becoming a world-renowned sports brand that formulates international industry standards and a world-class event operator. As a "Double Olympic Enterprise", it is our responsibility to promote the high-quality development of the province's sports industry, and will lead Shandong's sports industry to forge ahead, catch up and surpass, and write a new chapter of high-quality development.
From the kang head workshop to the largest equipment supplier of the Olympic Games.
Walking into the Taishan Sports Exhibition Hall, you will see a full-carbon variable speed carbon fiber bicycle, the world's first new material carbon fiber gymnastics pommel horse, a bicycle that won the Texas iF Design Innovation Award, an artificial turf that can "breathe", and an artificial intelligence body measurement all-in-one machine ......A wide range of high-tech sports products are a sight to behold, including some of the world's firsts.
If you travel back in time and space, go back to 1978, and tell Bian Zhiliang, who was only 20 years old at the time, about today's fruitful results, he will definitely say that this is simply a fantasy. He has never heard of the terms of the International Olympic Committee and the Olympic Games, and he would never have imagined that in the future, this "Kangtou workshop" will eventually grow into the largest equipment supplier for the Olympic Games.
As the founder of Taishan Sports Industry Group, in 1978, Bian Zhiliang and his wife made the first batch of Taishan Sports products from a small kang at home - 10 hand-sewn sports training mats customized by Shandong Police School.
At the end of 1978, Bian Zhiliang received a self-employed business license and established Leling County Taishan Sports Equipment Factory.
In 1989, the Pan Pacific Judo Championships were held in Beijing, and the mats imported from Japan that were scheduled to be used for the tournament were not in place in time. The organizers of the competition were very anxious and accidentally saw that the training mats provided by Taishan Sports were almost exactly the same as the Japanese mats, and the quality was not bad. Taishan Sports seized this God-given opportunity and put its products on the international stage. The following year, Beijing hosted the first comprehensive international sports competition after China's reform and opening up - the Beijing Asian Games, and Taishan Sports' products made a large-scale appearance in the Asian Games.
1990 Asian Games Judo Trials.
On July 13, 2001, Beijing successfully bid for the Olympic Games, Bian Zhiliang said to the employees: "We must seize this opportunity in Taishan Sports. ”
In the 2008 Beijing Olympic Games, a total of 302 gold medals were produced, of which 122 were produced on Taishan equipment, accounting for more than 40%. Taishan has become the largest equipment manufacturer in the history of the Olympic Games, which is also the first time that the national brand has broken the foreign monopoly and become the largest Olympic businessman, which is called "national brand and national pride" by all walks of life.
In 2021, Bian Qingfeng, the new generation helmsman of Taishan Sports, led the team to compete in the Tokyo Olympic Games, as a national brand in China, Bian Qingfeng led the Taishan Sports Service Team to overcome the difficulties of the epidemic and achieve new breakthroughs in new materials, smart sensors, sports chips, carbon fiber bicycles, etc., and provide tens of thousands of pieces of equipment for the Tokyo Olympics.
Over the years, Taishan Sports has participated in nearly 2,000 domestic and foreign competitions such as 7 Olympic Games, 7 Asian Games, and 7 Universiades. There are more than 1,000 invention patents at home and abroad, more than 200 products have passed international certification, and more than 100 domestic and foreign standards have been formulated. In the international sports equipment circle, it has become a well-deserved seed player and a winning general.
Above: Older generation gymnastics champions using Tarzan equipment;Below: The gymnastics competition venue of the 2023 Asian Games in Hangzhou.
Based on scientific and technological innovation, it is developing towards standardization and informatization.
2008 is an extraordinary year, in this year, China successfully hosted the Olympic Games, for Taishan Sports, 2008 is also an important watershed.
In addition to branding, enterprises must also master international standards, and all products that enter the Olympic Games must be internationally certified, so not every enterprise can enter the Olympic Games. Bian Qingfeng, chairman of Taishan Sports Industry Group, said.
From the successful bid to the successful holding of the Beijing Olympic Games, in seven years, Taishan Sports "every day is like the college entrance examination", with the help of the Beijing Olympic stage, Taishan Sports has transformed from a local private enterprise into a large enterprise with an international brand, and the development strategy of Taishan Sports has changed from "making products" to "setting standards", and no longer follows the European and American standards. Therefore, since 2008, relying on the Shenzhen Branch of the Chinese Academy of Sciences, Taishan Sports has gradually expanded the original R&D team of 40 people to more than 300 people, built its own laboratories and testing rooms, and cooperated with many famous universities at home and abroad to embark on the road of independent innovation and self-reliance.
If you want to do a good job, you must first sharpen your tools. In the initial stage of Taishan Sports, there was no sophisticated testing instrument, so the human body was used for testing. In order to test the softness, hardness, rebound parameters and safety of the mat, Bian Zhiliang once jumped from the three-meter-high roof onto the mat. Now, using scanning electron microscopes (SEMs), intelligent drop weight impact testing machines, 3D printers and other instruments, groups of precise data can be detected smoothly.
Today, Taishan Sports has participated in the formulation of five categories of international and domestic product standards, including indoor and outdoor fitness equipment, artificial turf and sports engineering, carbon fiber bicycles, intelligent body measurement machines, ice and snow products, participated in the formulation of more than 200 domestic and international standards, has more than 1,000 full-time and part-time R&D personnel at home and abroad, and more than 200 products have passed the certification of the international single association, and the number of international certifications is the highest in the world, and the number of patents ranks first in the country.
In Bian Qingfeng's view, every decade is a period of change, and this period is getting shorter and shorter, if you want to maintain the competitiveness of enterprises in the field of sports, not to be eliminated, not only to make good products, master international standards, but also to pay attention to scientific and technological research and development, increase investment, bring forth the new, to intelligent, data, digital, automation development.
In 2008, there was an idea of change, if you want long-term and sustainable development, you must find the direction of development and base yourself on scientific and technological innovation. Bian Qingfeng said.
In order to promote the realization of carbon peak and carbon neutrality, in the new projects, Taishan Sports is dominated by new materials, chips, and sports intelligent algorithms, focusing on the implementation of pollution reduction and carbon reduction, and promoting green and low-carbon actions. Taishan Sports International Industrial Park under construction, including an annual output of 120,000 ultra-light intelligent carbon fiber bicycles, an annual output of 20 million square meters of functional artificial grass, and an annual output of 2 million sets of family smart fitness bags, three major projects, to fill the domestic gap, international leading, to build an intelligent, digital factory, to build the most advanced and dedicated sports industry base in China.
From competitive sports to sports for all.
Taishan Ruibao is the official designated vehicle of the national team, and in the Olympic Games, athletes have broken many world records on the Ruibao chariot. In recent years, outdoor cycling has set off a boom, Taishan Sports has increased the development of civilian high-end sports bicycles, different from ordinary bicycles, Taishan Sports production of sports bicycles made of carbon fiber materials, light enough to be easily picked up with one hand, each priced at 6,000 yuan to tens of thousands of yuan.
In July and August 2022, Taishan Sports successively hosted the National Youth Gymnastics Championships and the National Youth Gymnastics U Series Championships, as well as the 2022 "Sports Federation Cup" National Gymnastics Team Championships. Organize national team athletes to carry out the activity of "going to the grassroots and entering the enterprise", realizing the grassroots level, entering the enterprise, entering the countryside and entering the community under the gymnastics competition, widely publicizing the importance of national fitness, and driving the national fitness boom in Dezhou City.
In recent years, the national fitness policy has been continuously improved, the measures are more powerful, the environment is getting better and better, and the people's enthusiasm for promoting health through fitness is increasing.
From competitive sports to national sports, Taishan Sports is committed to promoting smart sports science and fitness, and being a one-stop service provider for global sports and health. "You see, the javelin, discus, and shot put we produce are equipped with chips, which record various values at any time, and propose different training plans for athletes through big data comparison and calculation in the later stage. Bian Qingfeng told reporters that after more than 10 years and an investment of hundreds of millions of yuan, Taishan Sports has developed a "human-computer interaction chip" based on cutting-edge "computer vision recognition technology", becoming the only Chinese core in the sports industry, and building the world's leading and the only national physical fitness detection big data platform and scientific fitness operation platform.
The enterprise has strength, and the city has confidence. As a leading sports enterprise, Bian Qingfeng modestly said that Taishan Sports has only contributed a meager strength to the construction of a famous sports city in Texas.
Today, the Texas sports industry is booming from small to large. The sports facilities in Texas are becoming more and more perfect, and now you can see sports equipment in communities and rural areas, and the number of bicycle tracks, sports parks, and stadiums is also increasing, and schools are paying more and more attention to sports. He said that in the future, we should make good use of existing resources, implement the new development concept, integrate into the new development pattern, seek new development for the city's sports industry, and make greater contributions to the construction of a healthy China and a sports power.