The 2024 New Year's Day film market will show unprecedented prosperity, with a total box office of more than 1.5 billion yuan, setting a new box office record for New Year's Day in Chinese film history. This brilliant achievement not only draws a perfect end to the film market in 2023, but also lays a solid foundation for the vigorous development of the film market in 2024.
Twinkle Star became the box office leader of this New Year's Day file, and listed companies such as Huayi Brothers and Hengdian Film and Television, the producers and distributors behind it, also became winners. As the earliest pre-sale to break 100 million yuan before the release and the fastest movie to break 100 million yuan in the pre-sale of the Chinese New Year, "Twinkle Twinkle Star" has shown a strong market appeal. This reflects the audience's desire for diverse genres and high-quality films, and provides valuable market insights for producers and distributors.
In addition to "Twinkle Twinkle Twinkle Star", the New Year's Day file also has "The Annual Meeting Can't Stop!".and "Sneaking" and other different types of films, to meet the viewing needs of audiences of different ages and cities. Urban emotional films, Hong Kong films, comedy films and other genres of films gathered together, providing audiences with a wealth of choices. This blossoming situation is further proof of the dynamism and diversity of the film market.
It is worth noting that the New Year's Day file, as the end and climax of the New Year's file, its good performance indicates a good start in 2024. This also injects confidence into the next important schedules such as the Spring Festival and summer holidays. With the gradual recovery of the audience's viewing habits and the development of the film market, we have reason to believe that the future film market will be more prosperous and bring more wonderful works to the audience.
At the same time, the recovery of the film market is not only an increase in box office figures, but also an overall improvement in the audience's movie-watching experience. It can be seen from the "2023 China Film Market Annual Inventory" released by the Lighthouse Film Lab that the film market in 2023 will start strongly, the mid-summer season will be strongly promoted, and the annual cumulative box office will once be close to the same period in 2019, the highest in history. Although the pace has slowed down in the fourth quarter, the popular schedule is still the main time for audiences to watch movies throughout the year. This shows that with the help of the earlier Spring Festival stalls, the audience's demand for watching movies has been effectively released, laying the foundation for a substantial increase in the box office throughout the year.
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In addition, the data shows that the number of medium and high-frequency moviegoers has increased significantly, and more low-frequency users who usually watch fewer movies have entered the cinema. This change has injected new vitality into the film market and promoted the market to a broader space for development. This also means that film producers, distributors and cinemas need to pay more attention to the changes in audience demand and continue to release excellent works that meet the tastes of audiences to maintain the continued prosperity of the market.
For the future development of the film market, we have reason to be optimistic. The good performance of the New Year's Day file provides us with a positive signal, indicating that the Chinese film market is gradually maturing and stable. In an ever-changing market environment, filmmakers need to constantly innovate and work hard to meet the growing needs of audiences. Only in this way can we remain invincible in the highly competitive market and promote the continuous development of China's film industry.
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