Yu Chengdong should be sober, Huawei in the past needed to brag, but now Huawei can t brag

Mondo Technology Updated on 2024-01-31

Yu Chengdong, as a senior executive of Huawei, his "bragging" behavior has indeed brought Huawei attention to a large extent. In the past, Huawei was not as well-known as it is now, and it was more oriented to the enterprise market, and the C-end user group was relatively small. In order to build its own brand awareness and attract more users and traffic, Huawei needs to bring its products to the market in various ways, and Yu Chengdong plays this role in promotion.

By bragging about it, Yu Chengdong succeeded in drawing people's attention to Huawei and making Huawei's product reputation spread in the market. The purpose of bragging is to let consumers know and know about Huawei, in order to achieve the effect of publicity. In the past, Huawei's mobile phone market position was not clear, and it may not really be far ahead, and it also needs to make people aware and interested in Huawei through hype. And through bragging, Yu Chengdong's propaganda method can achieve the purpose of drainage.

However, as Huawei has grown and developed, it has become the flagship of China's tech community and a symbol of Chinese technology. Huawei's products and technologies are far ahead in various fields, and users' recognition of Huawei has reached its peak. What Huawei needs is to maintain its corporate image, not to brag about itself.

The reason why Huawei has become a recognized technology giant in China is because of its advantages and leading position in product technology, rather than relying on braggathing and exaggerated publicity. In the current market environment, there is no need for Huawei to prove its strength by bragging, because its strength has been recognized by consumers. Huawei's spending money on hype is not good for its brand image, and it may even backfire.

In addition, Huawei also needs to be cautious in its cooperation with its competitors. Huawei no longer needs to prove itself to be the strongest in all areas, and what Huawei needs is the support and cooperation of its peers, rather than competing against competitors in isolation. In the era of interdependence and open innovation, interconnection and cooperation in the industry chain are indispensable, and Huawei should cooperate with other enterprises with an open mind to jointly promote the development of the technology industry.

Over-exaggerating the shortcomings of competitors and its own strengths will only increase the contradictions between Huawei and other companies, and make Huawei isolated in the industry. On the contrary, through friendly and cooperative relations, Huawei can make better use of its resources and technological advantages to achieve a win-win situation. Huawei needs to abandon the mentality of bragging and suppressing competitors, and transform into a collaborative innovation and mutually beneficial cooperation model.

Based on the above views and reflections, I believe that Yu Chengdong should appropriately adjust his strategy in Huawei's marketing promotion, less excessive bragging, and attract users through strength display and product advantages. Huawei has reached a stage where the momentum is not as good as in the past, and the strength is the mainstay. Huawei can gain user trust and recognition through real technological innovation and product performance, rather than attracting attention through exaggerated publicity.

As one of Huawei's representatives, Yu Chengdong can focus more on product promotion and user experience, and show users the advantages and strength of Huawei's products. Through high-quality products and excellent user experience, Huawei can gradually establish a solid brand image. At the same time, Yu Chengdong can also cooperate more with friends to promote the development of the entire technology industry and achieve a win-win situation for all parties.

In short, with the rise and development of Huawei, Yu Chengdong's role also needs to change accordingly. In the past, Huawei's "bragging" strategy helped Huawei's brand publicity and promotion to a certain extent, but now that Huawei has become an industry giant, Huawei needs to pay more attention to product strength and user experience. By focusing on strength and boasting, Huawei can better achieve long-term development and improve market competitiveness.

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