At the beginning of 2023, Li Ying had a very firm idea: offline is very important.
So he did a "Uncle Ao Workshop". This workshop is held once a month, for a full day, and is limited to 40 people.
He said:Offline is important, and workshops are not designed to make money.
But he still received 399 yuan per installment. I didn't ask him why he was still called "not for the purpose of making money" when he collected money.
Because this account is easy to calculate, this question is not a good question.
If you do it in a year, this business will earn less than 400,000 yuan. Each issue should be equipped with 5 staff members and 4-5 senior industry experts. This era seems to have taught people to speculate more "sinisterly" whether Li Ying is playing the "traffic logic" of free classes to ** classes.
That's the question I asked him:
So what are your intentions?”
He said: It's 2023, do something different.
I asked: So you said that "offline is very important", and then made a "Uncle Ao IP Workshop" to teach people to make IP on the **?
He:....Li Ying did this, I was convinced, compared to his daily live broadcast to popularize the survival strategy of the "new era" of the education and training industry.
In this matter, I am more convinced of two other things:
One is that he was hit hard for three years, but he decently digested 40 million prepaid courses.
The second is his own enthusiasm, sincerity and continuous innovation and desire to break through his own challenges.
Li Ying's Little Nova International Education Group is not a "small company", but an "old company", established in 1992, went to the New York Stock Exchange in 2009, and in its heyday there were more than 3,000 direct and franchised training and teaching points across the country.
Then for more than 20 years, I did only one thing: teach children how to learn English well.
Before 2020, Li Ying's intersection with me was limited to various industry conferences.
In the three years from 2020 to 2022, no one was spared.
The same goes for Little Nova International Education Group.
And it was in the past three years, in the midst of my running and assisting in all kinds of thunderstorms, running away and other troublesome and various bad things, that I realized: Hey, there is still another person who is so good.
So at the beginning of August this year, Li Ying said in the live broadcast room one day that she wanted to do a workshop, ** and study the survival strategy of the "new era", and the flame ignited in an instant, and I invited myself to become a mentor.
So I went to Changsha for the workshop that month.
As an observer of the industry, I know that everyone is exploring the next path, but there is such a reliable person who said that we should do a small class workshop, and everyone will find a way forward.
That's what I think is cool.
Because in the past three years, it is not only the industry that has been broken, but also the communities of various industries.
Therefore, the theme of "Uncle Ao's Workshop" is very clear:
Theme: Survival strategy in the new era.
After the "double reduction", we hope to provide more survival ideas for more partners in the education industry.
The core of the content design of the workshop: insight into industry trends and breaking down cognitive barriers.
Back to the beginning, I asked him:
So you said that "offline is very important", and then made a "Uncle Ao IP Workshop" that teaches people to do IP on the **?
Yes, but that's not all.
It starts with how to do IP, but not only how to do it. Take a look at their day-to-day workshop design and it's easy to see at a glance:
The connotation of the course theme design:
As the future development and breakthrough of educating people, it is in the first place.
As a small self-employed entrepreneur, how to invest and operate smoothly can keep yourself alive.
As an entrepreneur in a small, medium and micro industry, what should we pay attention to when investing in asset-light projects in order to better transform.
Is the most popular and helpless "personal IP" suitable for educating people?What kind of educator is it suitable for?How to invest?How?
As a teacher who is best at educational content, what are the specific steps from 0 to 1?What pitfalls to avoid?How to save money, be more economical and more efficient to monetize through the new **?
After the first workshop, I stayed in Changsha for two more days, and the next day I teased him when I was drinking:
Your course is designed to teach people to make IP, so it should be popularized in the whole setDidn't do this to mine and deliver water. ”
His answer gave goosebumps, especially to a man who looked like he was in his thirties and was actually about to run for his destiny. He replied to me leisurely:
"The willingness of people to live actively is the greatest achievement of this workshop. ”
"Huh?So because you've been in the rain, do you want to hold an umbrella as much as you can?”
"No, I don't want to be an umbrella bearer, and umbrella holding doesn't solve the fundamental problem," he said. ”
"What's that?”
"Rationally, firmly, well-founded, and powerful to move forward together. ”
I suddenly understood why he had to put this picture at the beginning of every time:
Since it is the "Uncle Ao IP Workshop", the values of the initiator are the values of things.
Li Ying has a lot of ideas, I'll review it for you:
There is trust"In order to bring about a change in cognition, low-cost products to achieve a value-added experience, is the beginning of trust;
There is action"There is hope. The purpose of low-cost products and practical explanations and real-life case interpretations is not to "create anxiety", but to provide "effective solutions" for fellow travelers who are difficult to transform on, so that there will be motivation to act
Powerful productsThe biggest difference between "cutting leeks" and "cutting leeks" is whether there is a sense of bowing down to enter the game, whether there is a real entity, and whether there is a sharing of landing steps.
So far, I have been involved in the workshop very deeply.
That's right, I was also "assimilated" by Li Ying.
In addition to the rebuilding industry cluster, in the workshop and the changes of this year, we have seen more possibilities for the development of education and training.
For example, from disciplines to non-disciplines, in addition to the obvious so-called "qualities" such as hard transliteration, physical beauty, and health, how can the core really keep pace with the times.
For example, the possibility of "one old and one young" in education and training. Family-centered, how to build products and spaces to serve the "old and young" in a family.
There are already a lot of such "examples".
Every "example" is worth a special session, and I am now starting to dislike Li Ying for only doing it for one day at a time.
But as he said: Big brother, it costs money to do deep, let's take our time.
So I said, "Okay, for the sake of being a bunch of poor ghosts but still working hard, let's be poor first." If you do a good job, you have to rely on the "friends" of the workshop, and when the mountains are full of flowers, the brothers and sisters will stand up again!
In this workshop, in addition to the friends in the workshop, the instructors and lecturers are very connotative people, in today's era of ten or eight titles per capita and "success", I will not PR others here, because we are all quite mediocre.
But as one of the instructors of the workshop, I would like to sincerely invite you to come along.
In order to avoid the suspicion of advertising (although this advertisement is indeed very "hard"), I will not let go of the "Uncle Ao IP Workshop" and the portal of Li Ying**, those who have a heart can find it.
Just like Li Ying said at the beginning: 2023, do something different.
I would like to say: Let's welcome 2024 together!