Introduction: Recently, a well-known domestic power battery company, Jiewei Power, a notice on the company's shutdown, employee holidays and training, spread rapidly, causing heated discussions in the battery industry. According to this judgment, the long-brewing knockout competition of domestic battery companies may have officially begun.
According to the content of the notice, Jiewei Power is affected by objective factors such as the market and the upstream and downstream industrial chains, in order to ensure the sustainable development of the company's business, the company has decided to suspend work and production from December 1, 2023. During the shutdown period, the headquarters (including the T6 product line of the technology center, the energy storage advanced engineering department of the engineering center, and the energy storage business department of the sales and market development center) non-grassroots employees will be on vacation, and the grassroots employees will be organized for off-duty training. According to another source, the holiday involves the R&D and management positions of the Tianjin headquarters, while its two production bases of Changxing and Yancheng have not been affected and are still working normally.
For the salary issue that employees are most concerned about, the above-mentioned holiday notice also promises that the company will pay employees salary and remuneration in accordance with the law, which is often referred to as paid leave. For this suspension of production and holiday, Jiewei Power publicly responded that the employees of the middle and back office support departments of the Tianjin headquarters involved in the holiday are necessary strategies implemented by the company according to the strategy and business, and will arrange the resumption of work in a timely manner according to the needs of future business development. According to reports, for the verification of the outside world, the other party is shown as "unreachable".
It is worth mentioning that a source close to Jiewei Power revealed that the company will introduce war investment at the end of the year, and this war investment will play an advantageous role in the future market competition. The news also further confirms that the competition of domestic battery companies has entered a white-hot stage.
According to public information, Jiewei Power was established in 2009, with a history of 14 years, and is the first enterprise in China to develop and realize mass production of ternary system lithium-ion power batteries. With the rapid development of the domestic electric vehicle market, Jiewei Power has also won a place in the market, and its main customers are Dongfeng, Chery and Changan. According to other news, in the middle of 2022, Jiewei Power has reached cooperation with mainstream European car companies and Japanese car companies, and market recognition is also increasing day by day.
Up to now, Jiewei Power has two major production bases in China, namely Yancheng and Changxing production bases. In addition, Jiewei Power is ready to launch two new bases in Chuzhou, Anhui Province and Jiaxing, Zhejiang Province, and its capacity expansion trend is becoming increasingly clear. In 2022, the installed capacity of Jiewei Power will reach 243 GWh, up 67 year-on-year59%, with a domestic market share of 082%, ranking 11th among similar battery companies.
Judging from the expansion trend of Jiewei Power, after entering 2023, its market share will be expanded. However, the fact is the opposite, in the first six months of 2023, the installed capacity of power batteries of Jiewei Power is 073 GWh, a year-on-year decrease of 1934%, and its industry ranking also dropped from 11th place previously. According to the operating data disclosed by Jiewei Power, the revenue in the first six months of this year was 48.8 billion yuan, a year-on-year increase of **4477%, the decline is close to halving, such a decline can be described as shocking.
In fact, the above operating data is also more in line with the objective description of Jiewei Power in the suspension notice, and factors such as the power market and the upstream and downstream industrial chain have affected the operation of Jiewei Power.
Today's power battery industry, on the one hand, is the expansion of enterprise capacity, on the other hand, the market demand is weakening, overcapacity has been an objective fact. As the pressure of overcapacity continues to be transmitted, the competition in the power battery industry will become more and more fierce.
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