After entering December this year, the *** of the first road once again ran out of an upward graceful curve. On December 4, the international gold price continued to soar, breaking through $2,100 an ounce, creating a record high for the international gold price.
The data shows that global central banks bought 800t** in the first three quarters of 2023. In the next year, more than 20% of central banks intend to continue to increase their reserves. This means that the current high level may be maintained for a long time, and there is even the possibility of further **. The global gold price is not a flash in the pan.
The whole world is crazy about buying, and this year there is also a "** fever" in China. According to the data, in the first half of this year, domestic consumption reached 55488 tons, an increase of 1637%。Some netizens said: "The young people who used to look down on ** have to say that it is really fragrant now", and many young people began to follow the example of the previous generation and joined the army of gold hoarding.
In front of the counter, there are obviously more young people who consume. A salesperson at a counter said: "Now the main consumer of ** jewelry is young people, and almost five or six out of 10 people are young people. ”
Brands such as Chow Tai Fook have ushered in their own peak passenger flow in the past two years. In the first half of FY2024, Chow Tai Fook's revenue increased by 64%, and the main operating profit increased by 377%, sales are hot.
In addition to the major offline counters, the online e-commerce market is also a channel favored by young people to hoard gold. On Vipshop, young people usually not only buy all kinds of clothing, but also are willing to buy all kinds of jewelry.
At Vipshop's recent 128 annual sale conference, the sales of ** jewelry increased rapidly. For example, the sales of pricing rings increased by 38% year-on-year00%, * The sales volume of transfer beads increased by 53 year-on-year00%, * pendant necklace sales increased by 2700%。
Young people will buy ** jewelry, not only decoration, but also assets, and are willing to buy some ** jewelry to put at home.
In some gold rush groups, more than 90 percent of the members are young people. On Xiaohongshu, the number of notes related to "buying gold" exceeded 2.57 million. In the eyes of the "post-90s" and "post-00s", they used to be representatives of "soil", "cheesy" and "nouveau riche", and now they have begun to join the gold buying army.
Between 2016 and 2021, the proportion of 18-24-year-olds buying** has increased from 16% to 59%, topping the list of jewellery consumption potential across all age groups. Young people, who are becoming more and more pragmatic and rational, are replacing the "Chinese aunt" of the year and becoming the main force in China's leading consumer market.